What percentage of Americans tan?

Author: Sibyl Kessler  |  Last update: Thursday, April 17, 2025

Overall, 33.7% of US adults reported intentional outdoor tanning in the last 12-months, and outdoor tanning was more common among women (38.7%) than men (28.7%) and among adults aged under 25 years (45.1%) than those aged 25 years and over (32%), and among sun-sensitive adults (39.9%) than adults who are not sun- ...

How many Americans tan?

9.5% of adults were intentionally seeking a tan outdoors and women had a higher percentage than men (11.4% vs 7.5%). Intentional outdoor tanning was most frequent among adults aged 18–29 (14.1%) and non-Hispanic whites (11.5%).

How common is tanning?

Indoor tanning rates were higher among individuals who were young, white, and female. Rates of indoor tanning in the last year varied from 20.4% for 18−29 year-olds to 7.8% for those 65 years and older. A variety of demographic, health, and behavioral health risk factors correlated with indoor tanning.

Why is Gen Z tanning?

In 2023, the American Academy of Dermatology (AAD) surveyed more than 1,000 adults in the U.S. and found that 71 percent of Gen Z adults (between the ages of 18 and 25) are unfamiliar with the risks of sunburn, with 59 percent of them believing tanning is “healthy” and that a “base tan” can prevent sunburn.

What percentage of men tan?

Results: Overall, 18.1% of women and 6.3% of men reported tanning indoors in the past 12 months.

How I got rid of my Tan ? - Dr.Manjot, MD Dermatologist

What ethnicity tans easily?

Type IV – Brown skin color, brown hair, and brown eyes, tans more than average, rarely burns, and rarely freckles. Common ethnic background: the Mediterranean, Southern European, Hispanic.

Is tanned skin sexier?

We investigate the impact a sun-kissed glow has on your mood, confidence and attractiveness. A survey by Imedeen revealed that 57 percent of women found that having a tan made them look more 'attractive', 'slimmer' and feel more confident within themselves.

Why is Gen Z aging so fast?

Skincare experts warn that getting Botox or using anti-aging creams too early can cause unwanted side effects and that vaping and e-cigarettes, which Gen-Zers gravitate toward, can also cause premature aging.

Is natural tan attractive?

Multiple studies have shown that people not only feel more attractive when they're tan but also perceive others as more appealing with a golden glow. How did it become a beauty ideal in the first place?

Is tanning a genetic thing?

In this study researchers found 20 genes related to tanning. About half of them were genes previously known to be important for skin color. But others had never before been associated with pigmentation! We can conclude that genetics has an impact on skin color.

What is the golden rule of tanning?

The professional indoor tanning industry promotes and teaches what we refer to as The Golden Rule of Smart Tanning: Don't ever sunburn. The indoor tanning industry has been more effective at teaching sunburn prevention than those who promote complete sun avoidance.

Who is more likely to tan?

Melanin is the brown pigment that causes tanning. Melanin is the body's way of protecting skin from burning. Darker-skinned people tan more deeply than lighter-skinned people because their melanocytes produce more melanin.

Can Caucasian people tan?

In general, UV radiation tends to generate a darker skin tone for those with medium, moderate brown, and dark brown skin, but not for those with white, pale white, and very dark brown to dark skin. Those with white or pale skin tend to burn but not tan.

Do Asians tan more easily?

Asians naturally produce more of the pigment melanin, which serves as a built-in SPF to prevent sun damage, premature aging and the development of skin cancer. Melanin absorbs the sun's ultraviolet rays, which is why you may notice that you are less prone to getting sunburn and have an easier time tanning.

Is tanning still a thing?

Though they're not as prevalent as they were when I was in my teens and early twenties, tanning salons still exist, which means people are still going to them.

Which skin tone is most attractive?

According to a study called “Shades of beauty,” light brown skin tones are often the most physically attractive skin color (Frisby et al., 2006). They used four models for that study. They did not change the skin tone, but they imaged each model to three different skin tones: light, medium, and dark.

Why do I look skinnier with a tan?

So how does a tan make you look thinner? Not only does it cover any signs of cellulite or skin creases, but it also gives definition to areas that usually look slightly less defined.

Why does tanning feel so good?

Sun exposure triggers the release of endorphins, the body's natural mood lifters. Endorphins are neurotransmitters that promote feelings of happiness and reduce stress.

What ages your face the most?

Exposure to light is a top cause of premature aging: Sun exposure causes many skin problems. Ultraviolet (UV) light and exposure to sunlight age your skin more quickly than it would age naturally. The result is called photoaging, and it's responsible for 90% of visible changes to your skin.

Why do 30 year olds look younger now?

According to Dr. Karyn Grossman, a cosmetic dermatologist, it comes down to lifestyle and tools. Compared to decades ago, millennials know to avoid two major skin enemies: the sun and cigarettes. Studies link 80% of visible skin aging in Caucasian skin to UV damage, and smoking wreaks havoc on collagen.

Why does Gen Z hate ankle socks?

The gist is this: Many Gen Z creators tend to view ankle socks as an unmistakable sign of age and being out of touch, though it bears mentioning that the oldest millennials are only in their early 40s. However, many millennials remain loyal to their no-show ankle socks.

Do men prefer tan skin?

Males preferred darker tans more than women. A similar study found that males not only rated dark tans as more attractive (vs. light or medium tans), but also perceived dark-tanned women as thinner (Banerjee, Campo, & Greene, 2008). Tanning's powers extend beyond simple attractiveness.

Is fair skin more attractive?

Results indicated that preference for light skin tones were associated with increased levels of self-esteem. Higher levels of ethnic identity attitude were associated with preference for medium skin tones. Finally, there was a trend for participants with darker skin tones having a preference for medium skin tone.

What color brings out tan skin the most?

Here are the six colors that will enhance your tan this summer.
  • Coral. You'll probably end up falling in love with this color! ...
  • Orange and Gold. Doesn't orange make you think of a sunrise or sunset? ...
  • Purple. ...
  • White. ...
  • Blue. ...
  • Pink.

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