Matrix and Biolage are both part of the same brand family but focus on different aspects of hair care.
Now, over two decades later, the Millers' original ideas still stand strong, and Matrix is committed to the development of the salon professional, offering a wide range of hair care, hair color and texturizing products including: Biolage, Total Results, COLORINSIDER, SOCOLOR, Color Sync, Logics and Vavoom.
Matrix Biolage Professional Smoothproof Anti-Frizz Shampoo for Women and Men, Up to 72HR Frizz Control, With Camellia Flowers, Shampoo for Dry and Frizzy Hair, Vegan & Cruelty-Free, 400ml.
The Heart of Biolage
In 1990, Biolage was born from the mind of hairdresser and entrepreneur Arnie Miller. Since its conception, the brand has been inspired by natural ingredients, such as botanicals, and known for its iconic white packaging and signature fragrance.
Founded by Arnie and Sydell Miller, Matrix was built on a solid foundation of inclusivity and positivity.
MATRIX, a leading professional haircare and hair color company in the United States, is part of L'Oreal USA's Professional Products Division.
Matrix hair care range is a specially curated assortment of professional hair care products that address concerns like dry, brittle and damaged hair, and provide professional care to your straightened or smoothened hair.
In January 2017, a class-action lawsuit was filed against L'Oreal and Matrix Essentials for allegedly falsely marketing Matrix Biolage Keratindose Pro-Keratin + Silk Shampoo, Pro-Keratin + Silk Conditioner, and Pro-Keratin Renewal Spray as containing keratin and providing the benefits of keratin when, in reality, they ...
A: Hi there! We appreciate you sharing concern on the authenticity of Biolage Colorlast Shampoo. We can assure you Amazon is an authorized seller of Biolage products.
Under Biolage Creative Director Eva Ja, I developed the retail implementation of the 2023 rebrand, featured in stores across the US as well as the global brand guidelines. This multi-channel rebrand set the standards for how the brand is represented in stores, from easels to full planograms.
The Matrix hair shampoo is infused with liquid protein that controls frizz and smoothens hair cuticles. Pair it with other Opti. Repair products like hair conditioner, hair masque to see better results.
Biolage states on all its advertising, "Genuine Products Guaranteed Only in Salons." This means if you buy our products in a supermarket, drugstore or any other outlet other than a salon or authorized salon related websites, we cannot guarantee that it is an authentic Biolage product that will perform as tested.
Sydell Miller sold Matrix Essentials to drug and cosmetic company Bristol-Myers Squibb in 1994, two years after her husband Arthur died of cancer. At the time, Matrix had more than 1,000 workers in Solon. Bristol sold the company to L'Oreal in 2000.
Matrix Biolage Shampoo Ultra Hydra Source is everything! Works on my dry brittle hair instantly with lasting results others would die for! This is a silicone-free Shampoo so it is good for my hair and that is great for my soul!
our professional
In 1990, Biolage was born from the mind of hairdresser and entrepreneur Arnie Miller. Arnie saw an opportunity to combine the latest in bio-science with the best of nature to bring out hair's natural beauty with a touchable finish and fluid movement.
For individual use, authentic Biolage products are sold at the below retailers: Ulta. Amazon.com (ships from and sold by Amazon.com) JCPenney.
Amazon has been an authorized seller of Oribe Hair Care since November 2015. The product sold on Amazon should be authentic but if you believe that you received counterfeit product, we would love to speak with you.
We decided to distribute Matrix/Biolage on Amazon.com beginning September 2018, featured in Amazon's Salon & Spa department. We are committed to ensuring that our professional products are only sold through salons and authorized distributors to ensure that consumers receive product that meets our quality standards.
Benefits. Biolage Full Density Shampoo for thin hair is infused with biotin and gently cleanses thinning hair to remove impurities while building hair resiliency from root to tip. This creamy formula cleanses while adding softness and smoothness with no weight.
Biolage Bond Therapy Sulfate-Free Shampoo - Builds Bonds & Reduces Breakage, Paraben & Sulfate-Free, Vegan and Cruelty-Free.
Matrix products are made with a mix of natural ingredients and cutting-edge technology to clean, nourish, and protect the hair. The brand's exclusive Biolage technology gives the hair shine and smoothness that lasts for a long time and also repairs and protects it from damage.