Who should use purple shampoo? Purple shampoo is for those with light hair, salon achieved or natural, such as blonde, platinum, silver / gray, white, or pastel. Because it is made for light colored hair, if you're brunette you wont see any results.
The purple shampoo can cause build up making the hair look dull and darker if overused." This makes the lightening process more difficult to create a seamless blend.
Is Purple Shampoo Only for Blondes? While purple shampoo is essential for a bleached blonde look, you can also use it on darker shades of blonde. Purple shampoo is for anyone looking to reduce brassy, yellow, or orange tones in their hair color.
What purple shampoo is good for is no secret—it's your line of defense against brassiness if you have blonde or bleached hair. You'll want to reach for a purple shampoo when you notice your strands starting to look yellow.
Brunettes who lighten their hair through highlighting, balayage, and ombre can use purple shampoos to help counteract unwanted brassy tones. It can also be used on color-treated brunettes who are seeing their rich brunette turn into a coppery-warm, flat color.
If you have brassy orange or even red tones, blue shampoo is your best bet. However, blue pigment won't help with yellow undertones. The reverse is true for yellow undertones. Purple shampoo is great for removing yellowness, but not effective for orange or red tones.
Purple shampoo is exactly what it sounds like – it's a shampoo infused with violet pigments. These pigments tone your hair to eliminate unwanted brassy tones, pulling it back to a neutral or cool tone. This leaves your grey hair with a more flattering silver undertone, instead of a stark yellow or orange.
For this reason, purple shampoo is not just for color-treated blondes. Natural blondes need it, too, Harwood says. In fact, those who've been jumping on the unicorn hair trend of purples and blue in their hair can also benefit from purple shampoo to help keep violet hues from fading.
If it's your first time using purple shampoo, it's best to stick to just once a week. Use a color-safe shampoo like our Color Assure Color Care Shampoo and Conditioner Set for Colored Treated Hair the rest of the week and slowly increase how many times you use it until you find your perfect shade.
When To Use It
Your purple shampoo should be implemented into your blonde hair care routine to keep your hair looking bright and healthy. Purple shampoo does not replace your regular shampoo as they have different functions.
Blonde or brunette, you can all use a purple shampoo in your hair care routine. But do not be put-off by the unexpected hue: It just may be the secret product to keep your hair color fresh and vibrant.
DOES PURPLE SHAMPOO DAMAGE HAIR? The cool violet pigment in purple shampoo won't damage hair, but if you leave it on strands too long, those purple pigments will take their job a little too far and could turn tresses a purple-violet colour.
The purple pigment in this shampoo can 'mix' with your hair, thus giving it a more whitish appearance. Depending on the intensity of your bleach, purple shampoo may even give your brassy hair a nice silver color.
Depending on what shade of orange your hair is, a purple shampoo may help correct your color. If your hair has become more of a yellowy-orange tone after using bleach or dye, the purple shampoo might help remove brassy tones. The purple shampoo will correct yellow tones, but not necessarily orange.
Purple shampoo is a cleansing toner that helps to keep your blonde and lightened hair looking fresh and vibrant. Its purple pigments draw out brassiness and neutralise those unwanted tones, keeping your colour cool and brass-free.
Is purple shampoo good for hair lightening? For this reason, purple shampoo does not really lighten hair because it does not contain a color-changing ingredient…. Inky purple pigments in purple shampoo are darker than the yellow tones in blonde hair, thus this is why it works.
Purple shampoo can be used as a regular shampoo, or as an intensive treatment by applying it generously to dry hair. It won't affect, or damage brunette hair, but it can leave a lilac tint on light hair if left on too long. Always rinse, and follow with a moisturizing conditioner.
Follicles are structures in the skin that make and grow hair. With aging, the follicles make less melanin, and this causes the color to darken and then turn to gray.
Silver shampoo is designed for those with gray or silver hair, and as silver is opposite yellow on the color wheel. This shampoo fights brassy tones of yellow that can appear in your gray locks, and take away from your color. Thirdly, purple shampoo is used for blonde hair or those with blonde highlights.
By far, the easiest way to go gray is to get a short cut. The silver will naturally blend in with your hair color as your hair grows — if you even want to grow it out. Jamie Lee Curtis has had this short, chic cut for years!
Everyone's hair is different, but we recommend using it once every week or two, then building it up from there until you find your own cadence. Just know that it is possible to overdo it—especially if you have high porosity hair—which results in a (temporary!) purple tinge.
After rinsing, you'll finish by applying a conditioner to moisturize your hair. You may notice that purple conditioners are available. However, you should only use a purple conditioner with your purple shampoo if you want a pale hair color or ashy tone.
Typically, no matter the brand, these shampoos all claim to do the same thing. They're intended to balance the colors of blonde hair by working against fading and preventing the emergence of brassy tones.
How long you leave it in for depends on your hair type. Warm Blondes: Leave in for 1-3 minutes before rinsing. Neutral Blondes: Leave for 3-5 minutes before rinsing. Cool Blondes: Wait 5-15 minutes before rinsing.
If you only wash your hair a couple of times a week, I recommend waiting two weeks before incorporating a purple shampoo to preserve your tone.