Pantone 448 C is a colour in the Pantone colour system. Described as a "drab dark brown" and informally dubbed the "ugliest colour in the world", it was selected in 2012 as the colour for
The most unpopular color for men is brown. The most unpopular color for women is orange. This data should only be used as an initial starting point if it is going to be used to drive a design. Testing and collecting your own data is the only surefire way to know what colors work best for your audience.
🟡 According to research, yellow is the most disliked color in the world. Strange, considering that we associate it mostly with positive emotions and traits. But when you think about it, yellow is also the color of fear and illness 🤒
WHAT ARE THE MOST POPULAR COLORS IN THE WORLD? A worldwide survey reveals that blue is the most popular color in 10 countries across four continents. Yet a new YouGov survey conducted in 10 countries across four continents shows that one color — blue — is the most popular across the board.
Then there's blue. It is said that this specific color reduces appetite and hunger. It is even called the most unappetizing color of all. That's because we do not see blue food that often, other than in foods like blueberries.
Yet “red” was also the most frequent color listed for contempt, fear, and surprise; and “green” was also the most frequent color for disgust; “yellow” also for joy; and “blue” also for pride. Therefore, in both studies there were no consistent and specific pairings.
Here, participants assigned “red” most often to anger, “green” to jealousy, and “yellow” to happy, and “blue” to sad (Sutton and Altarriba, 2016).
Blue is one of the rarest of colors in nature. Even the few animals and plants that appear blue don't actually contain the color. These vibrant blue organisms have developed some unique features that use the physics of light.
One study found that the most attractive colour a person can wear is black, with pink and yellow coming in second and third, respectively. However, red seems to have a special effect in increasing the attractiveness of women, as it's associated with passion and desire.
Blue Reigns Supreme
Both males and females like the color blue, which receives favor with 35% of female respondents and more than HALF of the male respondents.
Orange: Friendly
Orange is the color of friendliness. It symbolizes cheerfulness and confidence.
"Friday" has been widely described as the worst song ever recorded, attracting derision for its lyrical content and heavy use of Auto-Tune.
Learn about the significance of this annual announcement and how it influences design trends. The Pantone 2025 Color of the Year is Mocha Mousse! Pantone's color of the year sets the tone for color inspiration, trending colors, and design influences for the next 365 days (and sometimes even more).
The finding is reported in the August issue of the Journal of Experimental Psychology: General, published by the American Psychological Association. “Red is typically thought of as a sexy color for women only,” said Andrew Elliot, PhD, of the University of Rochester and University of Munich.
The most commonly named favourite colours were greens and blues, and the winner was 'Marrs Green' – a luminous teal, sitting somewhere between the two.
According to a study called “Shades of beauty,” light brown skin tones are often the most physically attractive skin color (Frisby et al., 2006). They used four models for that study. They did not change the skin tone, but they imaged each model to three different skin tones: light, medium, and dark.
Everyone liked blue. Studies as early as 1941 indicated that bluish hues were the most preferred; just this summer, the world's favorite color was declared to be a particular shade of greenish-blue (or was it bluish-green?) based on a 30,000-person survey canvassing 100 countries.
In many circumstances, red has a positive impact on women's perceived attractiveness. Elliot and Niesta (2008) found that women dressed in red are found to be more attractive than women wearing blue. Men also tend to sit closer to women wearing red, suggesting a physical attraction (Niesta et al., 2010).
Google "the most expensive pigment" and you'll find that Lapis Lazuli is believed to be the most expensive pigment ever created. It was pricier than its weight in gold.
Magenta: The colour that doesn't exist. When we look at a rainbow, we see a full spectrum of light. Every colour we could imagine. Except one – magenta.
Yellow was most often associated with a normal mood and grey with an anxious or depressed mood. Different shades of the same color had completely different positive or negative connotations. Reproducibility was exceptionally high when color choice was recorded in positive, neutral or negative terms.
Brown represents laziness, vagrancy, filth, vulgarity, or ugliness. It may seem like it needs to be updated. Brown is one of the least appreciated colors. However, it is also the color of wood and autumn.
Green Is Envious
For as much as green is associated with positive feelings, it can also indicate jealousy.