70s Makeup Looks: An Overview 70s eye makeup looks featured long, voluminous lashes on the top and bottom, always adding an extra coat or two of mascara before a night on the dancefloor. 70s makeup embraced beautiful, bronzed skin and irresistible glossy lips while keeping brows bushy and full.
For makeup, heavy black eyeliner for men and women was a must. It was often drawn in a cat eye shape with an exaggerated flick. Red or black lipstick, often shaped into a point on the top lip was oh-so-punk. Bold striped blush was applied--screw the blending. If foundation was used, it was usually on the pale side.
Pastel, peach and pink lipsticks, often with a shimmer or frost finish, were worn throughout the decade. Lips tended to be more glossy than matte. Red lips came into fashion during a 1940s look trend. Lipliners were not as popular as they had been in years past.
For a colorful and easy way to achieve a '70s eye makeup look, try putting a matte nude-brown eyeshadow all over your eye, a shimmery golden yellow on the inner corner of your eye, bright blue eyeshadow in your crease, and smudge a forest green eyeshadow under your lower lashes.
The seventies women were usually very natural, thin and waif-like, with long straight hair and naturally tanned skin (not orange, not burnt, not walnut stained!). Bras were out and natural perky upturned breasts and small hips that accentuated the wide leg pants.
Early 1970s fashion
For women, the Hippie look of the 1960s carried over to the early '70s. Popular styles included bell bottom pants, frayed jeans, midi skirts, maxi dresses, tie-dye, peasant blouses, and ponchos.
In response to the bold looks that defined 1960s beauty, the 1970s welcomed lighter, more subtle looks. False lashes fell in popularity as muted and natural makeup became the trend. Some superstars like Cher continued to keep their false lashes, but the look was no longer as widespread.
Jewelry made from wood, stones, coral or bone was a popular trend in the 1970s, reflecting the decade's hippie fashion. These pieces often featured earthy tones and organic shapes, creating a relaxed and natural look. Other earthy elements like leather and feathers were also included in this trend.
In the early 1970's through the 1980's Village Lip Lickers launched with a line of flavored lip balms in cute old fashioned looking slider tins. They were a "must have "of every teenage girl and are still highly sought after today.
Earthy orange - 1970s
Largely inspired by nature, popular trends in 70s décor included orange and brown. Today, you can create a natural 70s atmosphere in any room of your home using Blood Orange, Copper Blush, or Orange Fizz. For a more relaxed feel, the earthy colour blue can help to create a soothing atmosphere.
Makeup trends in the 1970s ranged from all-natural to bright glam Disco styles. For most looks, the base consisted of sheer barely-there foundation with pink blush and lightly filled in eyebrows. Depending on the desired style, eyeshadow and eyeliner left more room for expression, like in Disco and Punk looks.
The makeup fan said: "If we want to look younger, we want to stay away from really harsh colours." She advised that claret, raisin and bright red may be a no-go if you're looking to take a few years off your look.
At the end of the decade the hippie look gained popularity, which focused on a more natural look of light brown mascara, clear lip gloss, and sparse blush and powder.
The emergence of Glam Rock in the 1970s ushered in a new outlandish style, with musicians and teenage fans pulling out their platform boots, space suits and glitter, opening up new discussions around gender and androgyny that paved the way for future youth movements including the Punks and New Romantics.
Like it or not, shimmer and glitter dominated the better part of the 1970's. These were, after all, the years spent under bright lights and disco balls, performing highly choreographed dance numbers in eye-catching outfits (we can and will only assume every disco looked exactly how they do in a John Travolta film).
Seventies eye makeup embraced frosty or pearlescent eyeshadows in bright, bold colors, but there was also an abundance of warm, earthy tones during certain years of this decade.
When dressing for the disco, 70s beauties would dial up their eye makeup with earthy gold tones, sparkling copper eyeshadows and smokey black eyeliner, sometimes adding playful pops of colour like gorgeous greens or powder blues.
Plum, mulberry, and cranberry were all the rage in early 1970s. Pastels like peach, raspberry, and pink took over throughout the decade.
Shoes from the 70's were more chunky and had a thicker heel, platforms and wedges were especially trendy. Neural colored shoes were more common in everyday 70's fashion. Disco style corporated a lot of metallics and sparkles, the more you stood out the better!
Chunky gold chains, oversized medallions, and intricate gold hoop earrings were not just accessories; they were statements of style and affluence. Paired often with rich gemstones like emeralds, rubies, and sapphires, yellow gold pieces accentuated the decadent fashion trends of the decade.
Glamorous women's accessories of the early 1970s included cloche hats or turbans, pearl earrings, necklaces, bracelets, feather boas, black-veiled hats, clogs, wedgies, cork-soled platforms, and chunky high heels.
Do not underestimate the beautiful impact that a pair of false eyelashes can have on a face! They are a great way to enhance your eye beds and eye makeup, and they create a more awake and feminine look. In this blog post, I am sharing my Step-by-Step Guide to Applying Fake Lashes for Mature Women.
History. In the 1930s and in 1940s, at the top of the makeup fashion, these curlers were very popular and not expensive. The eyelash curler was patented April 7, 1931; the tool in that application closely resembles eyelash curlers sold now.
By adding length, volume, and definition to your lashes, lash extensions instantly lift and open up your eyes, creating a refreshed and rejuvenated look. Whether you opt for a subtle enhancement or a more dramatic effect, lash extensions can help turn back the clock and give your eyes a more youthful appearance.