Purple toning shampoo is an easy addition to your blonde hair care routine to help brighten your shade and help cool your hair color. To use purple shampoo, wet hair, and lather on your hair. Depending on your hair's level of brassiness, leave the purple shampoo on for two to three minutes.
Purple shampoo is a toning shampoo used for all shades of blonde hair to help preserve its color and keep locks looking healthy and vibrant. The shampoo essentially acts as a color-correcting toner for your hair without you ever having to step foot in a salon.
Zoe's answer: Leaving purple shampoo in your hair for longer than the recommended time is not always a good idea. The longer you leave it, the more pigments will be deposited on your hair and they could even stain it permanently.
Unless you have white hair or gray hair, you shouldn't leave the purple shampoo on for longer than 15 minutes at a time. If you're already leaving the shampoo on for less than 15 minutes and you're noticing a purple tone, then try leaving the product on for even less time.
If you have naturally white or grey hair, purple shampoo can be used in the same way as with bleached hair to remove yellow tones and revive vibrant color.
If your hair is on the yellowish, orange end of the spectrum, purple shampoo will fix it. Like blue shampoo, purple shampoo is another at-home option that's formulated to neutralize brassy yellow and orange tones in color-treated hair. It's primarily used to tone blonde (or lightened), color-treated hair.
Because it does not contain an ingredient that will chemically change the color of your hair, purple shampoo cannot truly lighten hair. If anything, purple shampoo may make your hair temporarily slightly darker.
If you leave purple shampoo on for too long, you may find yourself with a little lilac hue. This color is not permanent and is more likely to happen if you have very light blonde hair or if your hair is dry and damaged. To remove the purple hue, switch to regular shampoo for your next few washes.
“Purple shampoo does not cancel out orange so if the hair has any orange or yellow orange tones in it, the purple shampoo would actually make them warmer depositing red into the hair.”
Too Much of a Good Thing: Purple Shampoo Left On Too Long
You can, in fact, over-tone your hair. Leaving purple shampoo in your hair for an hour or more can cause your hair to look dull and lifeless. To leave purple shampoo for more than 10 minutes is already too much.
Others may be too weak, meaning they need 10 minutes or more to make a noticeable difference to brassy tones if they manage to do anything at all. However, we've created the 'Goldilocks' of purple shampoos; a product with just the right level of purple tones, which takes 3-5 minutes to work its magic on brassy strands.
The short answer: No! People have been trying this technique because your hair will absorb more of the purple pigment when it's dry.
How Long Do You Need To Leave Purple Shampoo In Your Hair? Be careful how long you leave it on with each use, as leaving it too long can cause changes to your hair's color. It only needs to be on for 5-10 minutes at most.
Boil 2 tablespoons of apple cider vinegar, 2 tablespoons of hollyhock herb, and 1 cup of water until a thick liquid is achieved. Allow to cool, then apply to your hair for 30 minutes. Rinse, then follow with a conditioner.
Purple shampoo is purple colored shampoo that distributes purple pigment to neutralize brassy, yellow tones. Purple is used because, if you take a look at the color wheel, it is the direct opposite color of yellow. This means purple and yellow cancels one another out.
Things You Should Know
Let the shampoo sit on your hair for 2-3 minutes if you're a natural blonde or 15 minutes for brassy color-treated hair. For gray or platinum hair, wait 30 minutes.
If your hair is orange, you'll need a blue toner. Try a blue shampoo to tone the brassiness and get rid of the orange. This color toner is commonly needed for darker hair.
Colors opposite one another on the color wheel are known as complementary colors. This is true of purple and yellow, meaning that they will cancel each other out. So, when you use purple shampoo on yellowed blonde hair, you are essentially color correcting or cancelling out the yellow tones.
The purple shampoo can cause build up making the hair look dull and darker if overused." This makes the lightening process more difficult to create a seamless blend.
A purple shampoo will not dye your hair but if you leave it on for too long you could find yourself with a little lilac staining. It's easy enough to get rid of – just wash your hair with a clarifying shampoo to reduce the tint!
Q: If I use a purple shampoo, when should I expect to see results? If you've used your purple shampoo correctly, you will see color-correction results instantly after you rinse. If you can't see any difference, then this means you're either using too little purple shampoo, and/or haven't left it on long enough.
Purple shampoo works the same way to eliminate brassiness on brown hair as it does on blonde. It helps to prevent color fade, while emphasizing shine, keeping brown hair vibrant and rich. Using purple shampoo on brown hair regularly will take out any unwanted warm tones in your strands.
If you have blonde, silver or white hair that tends to get yellow, purple shampoo can be your new BFF. The shampoos traditionally have a blue or violet color, which neutralizes the yellow tones making the hair look clean and bright.
Depending on what shade of orange your hair is, a purple shampoo may help correct your color. If your hair has become more of a yellowy-orange tone after using bleach or dye, the purple shampoo might help remove brassy tones. The purple shampoo will correct yellow tones, but not necessarily orange.