70s Makeup Looks: An Overview 70s eye makeup looks featured long, voluminous lashes on the top and bottom, always adding an extra coat or two of mascara before a night on the dancefloor. 70s makeup embraced beautiful, bronzed skin and irresistible glossy lips while keeping brows bushy and full.
For makeup, heavy black eyeliner for men and women was a must. It was often drawn in a cat eye shape with an exaggerated flick. Red or black lipstick, often shaped into a point on the top lip was oh-so-punk. Bold striped blush was applied--screw the blending. If foundation was used, it was usually on the pale side.
7 – Lipstick
Plum, mulberry, and cranberry were all the rage in early 1970s. Pastels like peach, raspberry, and pink took over throughout the decade.
For a colorful and easy way to achieve a '70s eye makeup look, try putting a matte nude-brown eyeshadow all over your eye, a shimmery golden yellow on the inner corner of your eye, bright blue eyeshadow in your crease, and smudge a forest green eyeshadow under your lower lashes.
The seventies women were usually very natural, thin and waif-like, with long straight hair and naturally tanned skin (not orange, not burnt, not walnut stained!). Bras were out and natural perky upturned breasts and small hips that accentuated the wide leg pants.
In response to the bold looks that defined 1960s beauty, the 1970s welcomed lighter, more subtle looks. False lashes fell in popularity as muted and natural makeup became the trend. Some superstars like Cher continued to keep their false lashes, but the look was no longer as widespread.
Early 1970s fashion
For women, the Hippie look of the 1960s carried over to the early '70s. Popular styles included bell bottom pants, frayed jeans, midi skirts, maxi dresses, tie-dye, peasant blouses, and ponchos.
Seventies eye makeup embraced frosty or pearlescent eyeshadows in bright, bold colors, but there was also an abundance of warm, earthy tones during certain years of this decade.
Makeup trends in the 1970s ranged from all-natural to bright glam Disco styles. For most looks, the base consisted of sheer barely-there foundation with pink blush and lightly filled in eyebrows. Depending on the desired style, eyeshadow and eyeliner left more room for expression, like in Disco and Punk looks.
There's a common misconception that we have to stop wearing bright or bold lip color as we get older—and it makes us madder than a wet hen. Pick flattering shades for your undertones, to be sure, but never, ever stop wearing your signature red or pink if you don't want to.
60s and 70s Lip Gloss
Art-inspired beauty was hot and so the notion of playing with different lip textures, such as gloss, to take a break from the 'classic' makeup look. During the 70s shimmer was the go-to look as pearl was added to everything from blushers to eye shadows – and of course lip glosses.
The 70s saw a rise in nude lipstick – some even matched their lipstick with their foundation to create a barely there look. In the daytime, lips were kept subtle with a soft slick of lipstick, before being dialled up for the evening with gorgeous, glossy shades.
When it comes to makeup, the 70s can largely be categorised into two camps. The first: copper tones, nude glossy lips and bronzed, sun-kissed skin – what some would now call latte makeup. The other is the bolder of the two, with accents like blue eyeshadow, statement lower lashes and winged eyeliner.
Hippie look
Popular early 1970s fashions for women included Tie dye shirts, Mexican 'peasant' blouses, folk-embroidered Hungarian blouses, ponchos, capes, and military surplus clothing. Bottom attire for women during this time included bell-bottoms, gauchos, frayed jeans, midi skirts, and ankle-length maxi dresses.
Mascara can be a powerful tool to accentuate your eyes at any age, including for older women. Remember to apply it with a light touch, choose a lengthening formula, and consider using brown mascara for a softer effect.
"The reasons eye doctors do not recommend to wear eyeliner on the waterline of your eye is because there are specialized glands there that produce and excrete oil. "The oil should be an olive oil texture, but as you can see here it looks more like toothpaste.
DON'T wear mascara on your lower lashes. Playing up your lower lashes can make your eyes look droopy and draw attention to dark circles. It makes the eyes look older and accentuates the under eye wrinkles.
Jewelry made from wood, stones, coral or bone was a popular trend in the 1970s, reflecting the decade's hippie fashion. These pieces often featured earthy tones and organic shapes, creating a relaxed and natural look. Other earthy elements like leather and feathers were also included in this trend.
'Try breaking this habit: use a pale colour on the lid and use an eyeshadow with medium intensity in the socket, such as a blusher colour in apricot or prune. This will bring freshness to your eyes and open your eyes in the most natural way. '
At the end of the decade the hippie look gained popularity, which focused on a more natural look of light brown mascara, clear lip gloss, and sparse blush and powder.
70s makeup embraced beautiful, bronzed skin and irresistible glossy lips while keeping brows bushy and full. Bronzer was swept generously onto the cheeks and forehead to give the complexion a sun-dipped appearance and then complemented by a sumptuous slick of nude lipstick.
While wedges (arguably the most popular women's shoe of the mid-seventies) or high platform shoes with chunky heels were also initially worn at discos, dancers soon demanded more comfortable footwear, so strappy sandals became the choice of millions of women worldwide.