This is because it can strip the toner out of the hair! Instead, wait until your toner has faded completely before fixing any brassy tones with a purple shampoo.
what does purple shampoo do? Purple shampoo neutralizes brassy (yellow or sometimes orange) undertones in your hair. It brightens your hair, adds shine, extends the time you can go between salon visits, and makes your hair color pop.
Clarifying Shampoo
Most toners are not permanent, therefore eventually, after several washes, the 'cool' tones will fade. If you want that toner gone quicker, 2-3 washes with a clarifying shampoo will start to remove the blue, grey or purple stains.
Commonly, washing with purple shampoo will not remove the color from hair that has been dyed. Purple shampoo is not a bleach or a dye, but a toner that can help neutralize unwanted brassiness or yellow tones in your hair. It can also enhance the shine and vibrancy of your hair color.
➕ BLEACH WASH: this is the ideal option for an all over blonde that got a bit overtoned. Mixed lightener powder, developer and shampoo and apply to damp hair. Watch it and rinse after about 5-15 mins.
This depends on how often you wash your hair. The less frequently you wash your locks, the longer your colour stays in, but you can increase the longevity of your colour by using professional hair care. Depending on you hair type and hair condition, toner can last between 2-to-6 weeks.
Highlighted hair is often porous and can take on ash tones heavily – the hair then appears greyish or sometimes even silver. When you say your blonde highlights look grey, it is often because they take on a grey-blue tone, sometimes all over and sometimes in patches.
Did you know that most purple shampoos can make your hair too dry? It's designed to remove brassiness from your hair, but if used incorrectly they can leave a buildup on your strands that makes them brittle and dull.
If you leave purple shampoo in your hair for 30 minutes, the risk of over-toning increases significantly. While purple shampoo is designed to neutralize brassy or yellow tones, leaving it on for an extended period can lead to overly cool or even purple-tinted hair, especially for those with light or porous hair.
If you accidentally toned your hair too much, that's okay! You can use at-home remedies, like a clarifying shampoo or lemon juice, to adjust your toner. Or you can try adding a color remover or bleach wash to completely remove the ash tone from your hair.
Toner can indeed help even out the color of bleached hair by neutralizing unwanted tones and creating a more uniform base. However, significant color corrections may require additional treatments.
You can help to scrub the toner from your hair by adding baking soda to your shampoo. Add about 1 tsp. (5 ml) of baking soda to a dollop of shampoo. Mix this together, and shampoo your hair normally.
Purple shampoo is a toning shampoo used for all shades of blonde hair to help preserve its color and keep locks looking healthy and vibrant. The shampoo essentially acts as a color-correcting toner for your hair without you ever having to step foot in a salon.
Although purple shampoo can help hair of any shade look healthier, using a purple shampoo might not be particularly effective if you have full tresses of dark brown hair. But, if you have dark hair with highlights, the purple shampoo will help tone your lightened strands.
This might be the case for some people, but there's also the risk of more porous, damaged sections of the hair (the ends) absorbing more pigment than the newer hair towards the root. So, to avoid a patchy purple effect, use the Blonde Assure Color Toning Purple Shampoo as advised: on wet hair.
Palladino adds that toners aren't one specific product, and you can't go out and just buy a “toner.” Demi-permanent colors, glosses, tinted shampoos, and conditioners can all be considered toners because they all contain pigments that adjust the tone of your hair.
On the flip side, if you leave the shampoo on for too long or don't rinse it out thoroughly, those violet pigments can overstay their welcome, leaving your hair with a grungy, grayish-purple tint. Not exactly the icy blonde look you were going for, right?
Don't use on very dry hair
It is important to get the hair into a healthy condition before using purple shampoo because hair is more porous when it is dry and those dry areas can absorb more product which could create unevenness in tone and darken those areas more. This in turn will create a patchy purple effect.
Too much purple tone in these products can cause the hair to look dull and over toned. The more orange the hair throws off from the shampoo lightening the natural hair, the more the public use the toning shampoo to tone out the warmth, resulting in over toned, murky, green/khaki, dull looking blonde hair.
It could be that your hair is resistant to tint, especially when the hair texture has changed as a result of going white. But also it could be that by going lighter, either all over, or by introducing (subtle) highlights you would not see the regrowth strip quite as quickly as if it were lighter.
Wash that Ash Right out of Your Hair
You can also try a clarifying shampoo. Also known as purifying or detox shampoos, clarifying shampoos remove color and product buildup for an extra-deep cleanse. (Do not use a color-safe clarifying shampoo; the idea here is to wash out as much color as possible.)
The trick to getting rid of unwanted coolness on your strands. Add warmth. This can be done in a salon by adding a gloss or toner onto the hair. But if you're looking to solve your ashy issue at home, reach for a color-correcting treatment, like the Better Natured Color Refreshing Crème in Rose Gold.