DOES PURPLE SHAMPOO DAMAGE HAIR? The cool violet pigment in purple shampoo won't damage hair, but if you leave it on strands too long, those purple pigments will take their job a little too far and could turn tresses a purple-violet colour.
If you use purple shampoo too often, you may notice a slight purple hue on your hair—especially if you have very light or damaged hair. If this is the case, try using purple shampoo a few times a week instead of daily.
How Often Should You Use Purple Shampoo? Purple shampoo is meant to only be used weekly or when your hair is looking brassy — not every day. Generally, you'll want to incorporate it into your hair care routine one to three times a week in place of your usual shampoo for color-treated hair.
Too Much of a Good Thing: Purple Shampoo Left On Too Long
To leave purple shampoo for more than 10 minutes is already too much. The truth is - you should only use the purple shampoo once or twice a week and for no more than that ten-minute mark for optimum toning of blonde hair.
Too much purple tone in these products can cause the hair to look dull and over toned. The more orange the hair throws off from the shampoo lightening the natural hair, the more the public use the toning shampoo to tone out the warmth, resulting in over toned, murky, green/khaki, dull looking blonde hair.
Yes, this tone-correcting purple shampoo treats the surface of your hair. Discontinuing use and returning to a normal daily shampoo and conditioner will ultimately fade away the effects of the purple shampoo. For more tips on how to care for your blonde hair, visit our blog.
Keep in mind that purple shampoo does not replace your regular shampoo and should only be used once or twice a week. Doss warns that there is such a thing as too much purple. “When you eliminate too much yellow, it visually ends up darker and a lot of people don't want it to look darker,” she says.
If used incorrectly, "purple shampoo can stain your hair for weeks or even months,” Maine says. “It also can be very hard to remove from your hair and can cause dryness.” If you've overdone it, be patient. Purple shampoo "is a stain, so it will wash out over time,” Maine says.
“Purple shampoo does not cancel out orange so if the hair has any orange or yellow orange tones in it, the purple shampoo would actually make them warmer depositing red into the hair.”
You'll leave the shampoo on for 5-15 minutes before rinsing with cool water if your colored hair has been recently dyed or is discolored. If it's your first time trying purple shampoo, experiment with leaving it on for only 5-10 minutes before washing it out.
If anything, purple shampoo may make your hair temporarily slightly darker. This is because the inky purple pigments found in purple shampoo are a darker color than the shades of yellow in blonde hair.
Purple shampoo is for already bleached hair, so if you're hoping to lighten brown hair with purple shampoo, you'll be disappointed. This is all down to the fact that purple shampoo isn't lightening. Instead, it brightens blondes by canceling out yellow tones, which just happen to be opposite purple on the color wheel.
If the purple residue in your hair is pretty light, a clarifying shampoo may do the trick! Apply the clarifying shampoo to your hair just like regular shampoo, lather it up for a few seconds with your fingertips, and rinse it out. Repeat this 2-3 times to make sure you get rid of the tint.
Purple shampoo can be used as a regular shampoo, or as an intensive treatment by applying it generously to dry hair. It won't affect, or damage brunette hair, but it can leave a lilac tint on light hair if left on too long. Always rinse, and follow with a moisturizing conditioner.
Using too much purple shampoo will: Cause your hair to get bluish. Dry out your hair. Make it weak, which may lead to breakage and hair loss.
Purple shampoo works the same way to eliminate brassiness on brown hair as it does on blonde. It helps to prevent color fade, while emphasizing shine, keeping brown hair vibrant and rich. Using purple shampoo on brown hair regularly will take out any unwanted warm tones in your strands.
Depending on you hair type and hair condition, toner can last between 2-to-6 weeks. Hair that has been coloured previously can sometimes hold toners for less time than hair that has only been coloured once, so may need more regular toning.
Green and green-based ash cancel out red, magenta and orange. Blue and blue based colors and toners cancel out orange and yellow orange. Violet, purple and purple based toners cancel out yellow and pale yellow.
2. Wash Your Hands With Oil-Based Products. Oil is also effective at removing purple shampoo stains, so if you have any coconut oil, baby oil or an oil-based cleanser around the house, give this a go too.
Saying that, it does lather and in turn remove some build up from the hair, but I would advice you wash your hair with a normal shampoo first before purple shampoo, especially if you find your hair needs washing daily or hasn't been washed for a couple of days.
Use Baking Soda
Baking soda is a great way to remove the purple tint from your hair from a purple shampoo. Simply add equal parts baking soda and water to your hair and let it sit for 5-10 minutes. After that, rinse it out thoroughly and shampoo as usual.
If you've got gray hair, purple shampoos are now officially your new best friend. They'll remove all the unwanted brassy and warm undertones that taint your beautiful silver color, leaving you with bright, shiny locks.
Don't use purple shampoo if you've got orange tones in your hair. You'll need a blue shampoo to cancel those out. Do ease into purple shampooing. Before using it at full strength, dilute it with your regular, normal shampoo – 1-part regular shampoo to 2 parts purple shampoo should work fine.
Others may be too weak, meaning they need 10 minutes or more to make a noticeable difference to brassy tones if they manage to do anything at all. However, we've created the 'Goldilocks' of purple shampoos; a product with just the right level of purple tones, which takes 3-5 minutes to work its magic on brassy strands.