Purple shampoo is a toning shampoo specially designed for blonde hair. It features crushed violet pigments that neutralize style-ruining brassy and yellow tones. On the color wheel, purple is the opposite of yellow, which is why purple pigments cancel out brassy, yellow tones.
“Directly across from yellow is purple. So, the purple helps eliminate the unwanted yellow colors from the hair.” “It's almost like a way to brighten the color to a cooler tone,” Harwood adds.
Just make sure that whenever you use it, you coat all your hair evenly, taking care to massage the shampoo into your roots and raking it through the ends. And use your purple shampoo as directed on the label. If the directions recommend that you leave it on for 3 to 5 minutes, leave it on for 3 to 5 minutes.
Pick up a purple shampoo at your beauty supply store.
The shampoo has strong violet pigments in it that help to neutralize the yellow tones in your hair. The results typically aren't as vibrant or intense as what you'd get with a toner, but purple shampoos are still quite effective.
Because it does not contain an ingredient that will chemically change the color of your hair, purple shampoo cannot truly lighten hair. If anything, purple shampoo may make your hair temporarily slightly darker.
Depending on your hair's level of brassiness, leave the purple shampoo on for two to three minutes. After rinsing the shampoo out, apply a purple conditioner to nourish your hair and prevent breakage. Our purple shampoo is designed to be used as a daily shampoo until your desired color is achieved.
Unless you have white hair or gray hair, you shouldn't leave the purple shampoo on for longer than 15 minutes at a time. If you're already leaving the shampoo on for less than 15 minutes and you're noticing a purple tone, then try leaving the product on for even less time.
Blue cancels out yellow on the color wheel. Because they are blue based, they are particularly effective at neutralizing any yellowness in the hair. Aim for level 6 to 8 if you are looking to down down brassy hair. For extra strong "yellow killing", we recommend that you squeeze in some Ash Blue Additive.
Blondify is great for quick blonde refreshes, and is perfect for getting rid of yellow in hair. In fact, we do recommend you use this as your go-to solution.
Purple products contain varying amounts of indigo pigment that lightly dye and tone blonde hair purple, which on the color wheel is the opposite of brassy yellow-orange. The theory is simple and super effective, and just one purple shampoo treatment can completely change your hair's appearance.
Purple shampoo is the perfect product for anyone looking to maintain their vibrant, fresh from the salon, lightened hair for weeks. That said, purple shampoo on its own, isn't a lightener or hair dye. So it can't darken your hair or make it any lighter.
DON'T use purple shampoo before your colour appointment
As Anneliese said, it's important not to use purple shampoo in the run-up to your colouring appointment. “Stop using purple shampoo a week or so before you have your colour done,” advises Jimmy.
Zoe's answer: Leaving purple shampoo in your hair for longer than the recommended time is not always a good idea. The longer you leave it, the more pigments will be deposited on your hair and they could even stain it permanently.
The purple shampoo can cause build up making the hair look dull and darker if overused." This makes the lightening process more difficult to create a seamless blend.
Purple Shampoo
If your hair is on the yellowish, orange end of the spectrum, purple shampoo will fix it. Like blue shampoo, purple shampoo is another at-home option that's formulated to neutralize brassy yellow and orange tones in color-treated hair.
The only way to get rid of orange roots is to color correct the unwanted shade. You can do this by using a toner or pigmented shampoo.
If you didn't leave the bleach on for a sufficient amount of time, it will not lift out your darker color.
New, undamaged hair, such as the kind found at your roots, has a much stronger outer layer and does not loosen up enough to let as many color molecules in. When the color molecules can't get into the hair, they can't change the hair color.
Putting it super simply, a base break lightens your natural roots a little bit and blends away the harsh regrowth line. A Base Break uses permanent colour instead of bleach, which is not only much easier to do yourself at home, but also gives your hair a nice break from bleach!
As for those lighter roots? A root touch-up kit (you can use one with permanent color—or temporary dye) will help deepen the shade until it's time to color again in six or so weeks.
Is purple shampoo a toner? Any product that dispenses pigment to adjust hair tone can be considered a toner, and that includes purple shampoo. Its pigments work to neutralize brass.
Purple shampoo is a toning shampoo used for all shades of blonde hair to help preserve its color and keep locks looking healthy and vibrant. The shampoo essentially acts as a color-correcting toner for your hair without you ever having to step foot in a salon.
Too Much of a Good Thing: Purple Shampoo Left On Too Long
You can, in fact, over-tone your hair. Leaving purple shampoo in your hair for an hour or more can cause your hair to look dull and lifeless. To leave purple shampoo for more than 10 minutes is already too much.