Why isn't purple shampoo toning my hair?

Author: Charles Dicki DVM  |  Last update: Friday, March 31, 2023

Purple counteracts yellow, blue counteracts orange. They are opposites on the color wheel, so that's why. So if your hair has an orangey hue, the reality is, purple shampoo won't work. Because purple doesn't solve an orange problem.

How long does it take for purple shampoo to tone hair?

Purple toning shampoo is an easy addition to your blonde hair care routine to help brighten your shade and help cool your hair color. To use purple shampoo, wet hair, and lather on your hair. Depending on your hair's level of brassiness, leave the purple shampoo on for two to three minutes.

How can I make my purple shampoo work better?

You might think that turning on the shower is the first step, but the process actually starts way before that.
  1. Pick the right purple shampoo.
  2. Use lukewarm water to wet your hair.
  3. Massage the purple shampoo in your hair.
  4. Let it sit in your hair.
  5. Rinse with cool water.

How many times should I use purple shampoo to see results?

How Often Should I Use Purple Shampoo? Keep in mind that purple shampoo does not replace your regular shampoo and should only be used once or twice a week.

Why did purple shampoo turn my hair orange?

“Purple shampoo does not cancel out orange so if the hair has any orange or yellow orange tones in it, the purple shampoo would actually make them warmer depositing red into the hair.”


How long does it take for purple shampoo to work on brassy hair?

However, we've created the 'Goldilocks' of purple shampoos; a product with just the right level of purple tones, which takes 3-5 minutes to work its magic on brassy strands.

Does purple shampoo cancel out orange or yellow?

If your hair is on the yellowish, orange end of the spectrum, purple shampoo will fix it. Like blue shampoo, purple shampoo is another at-home option that's formulated to neutralize brassy yellow and orange tones in color-treated hair. It's primarily used to tone blonde (or lightened), color-treated hair.

Does putting purple shampoo on dry hair make it blonder?

The short answer: No! People have been trying this technique because your hair will absorb more of the purple pigment when it's dry.

What happens if I leave purple shampoo in my hair for 30 minutes?

Zoe's answer: Leaving purple shampoo in your hair for longer than the recommended time is not always a good idea. The longer you leave it, the more pigments will be deposited on your hair and they could even stain it permanently.

Is purple shampoo a toner?

Purple shampoo is a toning shampoo used for all shades of blonde hair to help preserve its color and keep locks looking healthy and vibrant. The shampoo essentially acts as a color-correcting toner for your hair without you ever having to step foot in a salon.

When should you not use purple shampoo?

DON'T use purple shampoo before your colour appointment

As Anneliese said, it's important not to use purple shampoo in the run-up to your colouring appointment. “Stop using purple shampoo a week or so before you have your colour done,” advises Jimmy.

What happens if you leave purple shampoo in too long?

Too Much of a Good Thing: Purple Shampoo Left On Too Long

You can, in fact, over-tone your hair. Leaving purple shampoo in your hair for an hour or more can cause your hair to look dull and lifeless. To leave purple shampoo for more than 10 minutes is already too much.

Do you use normal shampoo after purple shampoo?

If purple shampoo is left on too long or the hair is porous and damaged, the purple may tint the hair… The best solution to this is to shampoo your hair a couple of times with a low-end brand of shampoo, this time something with sulphate and parabens to strip the pigment from the hair more effectively.

Is it better to use purple shampoo on wet or dry hair?

OK, so what is the best way to use purple shampoo? Well, for starters, you want to apply it on completely wet hair. (Note: If you have especially dry or brittle ends, we'd also recommend putting a tiny amount of conditioner on just the tips to prevent them from absorbing too much pigment.)

Will purple shampoo tone yellow hair?

This means purple and yellow cancels one another out. Therefore, when using purple pigment on brassy, yellow tones it color corrects your hair's hue restoring it to its former bright, cooler color. If you can't seem to keep your hair bright, purple shampoo offers a good solution to keep unwanted warmth under wraps.

Does purple shampoo work right away?

Q: If I use a purple shampoo, when should I expect to see results? If you've used your purple shampoo correctly, you will see color-correction results instantly after you rinse. If you can't see any difference, then this means you're either using too little purple shampoo, and/or haven't left it on long enough.

Why is purple shampoo not working?

Purple counteracts yellow, blue counteracts orange. They are opposites on the color wheel, so that's why. So if your hair has an orangey hue, the reality is, purple shampoo won't work. Because purple doesn't solve an orange problem.

Can purple shampoo make brown hair blonder?

That said, purple shampoo on its own, isn't a lightener or hair dye. So it can't darken your hair or make it any lighter. For this reason, if your hair tone is too dark, it won't make it any brighter.

What happens if you put purple shampoo on brown hair?

But can you use purple shampoo on brown hair? Yes, you can. These shampoos will tone your lightened hair strands and neutralize the brassy tones. They also help make your hair look fresh and healthy.

Does purple shampoo lighten or darken blonde hair?

Because it does not contain an ingredient that will chemically change the color of your hair, purple shampoo cannot truly lighten hair. If anything, purple shampoo may make your hair temporarily slightly darker.

What is the best purple shampoo for brassy hair?

The Best Purple Shampoos for Brassy Hair
  • Amika Bust Your Brass Cool Blonde Shampoo.
  • Wella Invigo Blonde Recharge Cool Blonde Color Refreshing Shampoo.
  • Nexxus Blonde Assure Purple Shampoo.
  • Paul Mitchell Platinum Blonde Shampoo.
  • Oribe Bright Blonde Shampoo.
  • Pravana The Perfect Blonde Purple Toning Shampoo.

How soon can I use purple shampoo after bleaching?

If you waited the full 72 hours before washing your hair after it was bleached, you can go ahead and use the purple shampoo the next time you shower. If it hasn't been 72 hours yet, skip the purple shampoo until your next wash so it doesn't potentially mess up your hair tone.

What is the opposite of purple shampoo?

Blue shampoos are designed to counteract orange tones in brunette hair, while purple shampoos are used to banish brass in blonde hair.

Does purple shampoo make your hair not orange?

Purple shampoo can help neutralize the yellow. If your hair is orange, you'll need a blue toner. Try a blue shampoo to tone the brassiness and get rid of the orange. This color toner is commonly needed for darker hair.

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