If you leave purple shampoo on for too long, you may find yourself with a little lilac hue. This color is not permanent and is more likely to happen if you have very light blonde hair or if your hair is dry and damaged. To remove the purple hue, switch to regular shampoo for your next few washes.
The reason though that your hair has turned purple though is because of the violet pigment contained within the shampoo. The violet/purple/blue pigment is what neutralizes the yellow and brassy tones in the hair. You'll see on the colour wheel that purple is opposite to yellow and orange, This is important!
Apply a commercial color remover to get rid of heavy purple staining. If clarifying shampoo and chelating don't work, a commercial color remover product is the way to go. Buy a color remover kit and apply it to your hair according to the package's instructions.
Purple counteracts yellow, blue counteracts orange. They are opposites on the color wheel, so that's why. So if your hair has an orangey hue, the reality is, purple shampoo won't work. Because purple doesn't solve an orange problem.
Let the shampoo sit on your hair for 2-3 minutes if you're a natural blonde or 15 minutes for brassy color-treated hair. For gray or platinum hair, wait 30 minutes. Rinse out the shampoo thoroughly with cool water and follow with your favorite conditioner. Use purple shampoo once a week to maintain your hair color.
You'll leave the shampoo on for 5-15 minutes before rinsing with cool water if your colored hair has been recently dyed or is discolored. If it's your first time trying purple shampoo, experiment with leaving it on for only 5-10 minutes before washing it out.
No two blondes are the same, and neither are their hair routines! How frequently you apply purple shampoo for bleached hair depends on just how platinum you want to go. The more you use, the whiter your locks will become. If it's your first time using purple shampoo, it's best to stick to just once a week.
The short answer: No! People have been trying this technique because your hair will absorb more of the purple pigment when it's dry.
Zoe's answer: Leaving purple shampoo in your hair for longer than the recommended time is not always a good idea. The longer you leave it, the more pigments will be deposited on your hair and they could even stain it permanently.
Yellow: Cancels out purple. Go for it if you want to even out your skin tone.
To use purple shampoo, wet hair, and lather on your hair. Depending on your hair's level of brassiness, leave the purple shampoo on for two to three minutes. After rinsing the shampoo out, apply a purple conditioner to nourish your hair and prevent breakage.
The purple shampoo can cause build up making the hair look dull and darker if overused." This makes the lightening process more difficult to create a seamless blend.
Keep in mind that purple shampoo does not replace your regular shampoo and should only be used once or twice a week. Doss warns that there is such a thing as too much purple. “When you eliminate too much yellow, it visually ends up darker and a lot of people don't want it to look darker,” she says.
Because it does not contain an ingredient that will chemically change the color of your hair, purple shampoo cannot truly lighten hair. If anything, purple shampoo may make your hair temporarily slightly darker.
OK, so what is the best way to use purple shampoo? Well, for starters, you want to apply it on completely wet hair. (Note: If you have especially dry or brittle ends, we'd also recommend putting a tiny amount of conditioner on just the tips to prevent them from absorbing too much pigment.)
It's important to note that the pigment in purple shampoo isn't a lightener or hair dye but a gentle toner that works overtime. So it can't darken your hair or make it any lighter. For this reason, if your hair tone is too dark, it won't make it any brighter.
Leaving purple shampoo in your hair for an hour or more can cause your hair to look dull and lifeless. To leave purple shampoo for more than 10 minutes is already too much.
If purple shampoo is left on too long or the hair is porous and damaged, the purple may tint the hair… The best solution to this is to shampoo your hair a couple of times with a low-end brand of shampoo, this time something with sulphate and parabens to strip the pigment from the hair more effectively.
Some blondes swear by locking in the purple toning with a purple conditioner. However, as the purple shampoo does most of the work, we think it's OK to use any conditioner you like. After rinsing, try a deep moisturizing hair mask to soften your hair, and smooth frizz.
What Is Brassy Hair? Brassiness in hair is the unwanted warm tones that appear in colored hair. This is typical for people who have dyed their hair from brown to blonde or platinum. The reason the term is “brassy” is because of the color the hair turns when orange and red tones show up in strands.
Is purple shampoo a toner? Any product that dispenses pigment to adjust hair tone can be considered a toner, and that includes purple shampoo. Its pigments work to neutralize brass.
Purple shampoo "is a stain, so it will wash out over time,” Maine says. The more frequently you cleanse with regular shampoo, the faster it will fade.