Why didn't my fake tan develop?

Author: Kelsie Kessler  |  Last update: Saturday, July 26, 2025

For the actives in your self-tanner to do their job properly, they need to be applied to clean skin. This means skin free from deodorants, fragrances, and body lotion – unless you're actually a fan of a patchy tan… So make sure you shower first to remove any lingering prods that can interfere with your tanner's DHA.

Why won't fake tan develop on my skin?

Does your moisturizer contain oil? Oil will break down the tan. It could simply be the rate your skin sheds. I have similar sunless tan issues no matter what I've tried. Using a gradual tanner helps maintain the color but too much causes the awful build-up patches.

Why didn't my fake tan work?

Shaving too soon before applying fake tan

Tiny dots on your legs are a giveaway you didn't allow enough time between shaving or waxing your legs and applying the fake tan. To avoid this fake tan gone wrong mishap, make sure you remove any hair at least 12 hours (but ideally 24 hours) before to allow the pores to close.

How long until fake tan is fully developed?

Our Self Tan ranges can be washed off after just 1 hour, but for a deeper tan, we advise avoiding showering, swimming, and perspiring for 6 - 8 hours to allow your tan to develop fully on the skin. For more tanning tips and tricks, read our Guide To Self Tanning For Beginners.

Why am I tanning but not getting tan?

The reason you don't tan is because you don't have enough melanin in your skin. Melanin is the tanning colour in our skin. When we go in the sun it is produced to protect our skin. The evolutionary advantage of white skin was that, when there was seldom any sun; skin started to produce less melanin.

How to change your skin color without the sun. Real color: no sprays, tanning beds, or creams.

What causes skin not to tan?

If the skin has been inflamed or is severely dry, the melanocytes (cells that give the skin its color) in that area do not react to UV light the same as they do in non-affected/dry skin areas.

How to make fake tan develop faster?

Use a hairdryer. Once you have the perfect coverage, grab your hairdryer to help it set. Be sure it's blowing cool air and move it along your body. Not only will this help the solution dry faster, but it'll also help to kick the tanning development process into overdrive.

Is it better to fake tan at night or morning?

Applying at night gives your self-tanner time to develop a natural tan look. Things like showering, rain, or tight clothes can mess up your tan when it's trying to settle. And some tanning products will also stain! As the self-tanner process can take up to eight hours, applying right before bed is super convenient.

Should you moisturize after fake tanning?

Once you have washed off your fake tan moisturise your skin daily to increase the longevity of your tan. Dry, dehydrated skin will cause your dead skin cells to shed quicker, taking the fake tan you worked so hard for with it. Use an oil-free moisturiser as oil can break down the product [2].

Why is my fake tan not as dark as usual?

Poor Application. One of the main reasons for a patchy tan is bad application, as rushing the process or using the wrong technique can leave you with uneven colour distribution. Remember, fake tanning requires a gentle touch and precision, so take your time to apply it evenly on the skin.

What not to do after self-tanner?

It is important not to wear tight clothing after applying fake tan as this can cause your tan to rub off or cause marks. This can make self-tanning in the morning more difficult as you must wear dark, loose clothing to avoid any transfer and you can't use deodorant or perfume.

Does shaving remove fake tan?

Shaving Before or After Spray Tan FAQ

Spray tan may fade slightly when shaving, especially if done immediately after the session. Waiting 8-12 hours before shaving and using gentle strokes can minimise the impact on the tan.

Why didn't my fake tan show up?

For the actives in your self-tanner to do their job properly, they need to be applied to clean skin. This means skin free from deodorants, fragrances, and body lotion – unless you're actually a fan of a patchy tan… So make sure you shower first to remove any lingering prods that can interfere with your tanner's DHA.

Does fake tan still develop after a shower?

If you showered after just a few hours, you might notice your skin is not as tanned as you'd expected. Don't fret! Your colour will continue to develop and darken for a few hours (and a spray tan takes up to 24 hours to develop fully).

How long does fake tan take to develop?

How long does it take for fake tan to develop? For a deeper and longer lasting glow, let your fake tan develop for 6-8 hours before washing it off. If you are going for a more natural glow, 2-3 hours is ideal. Just remember to avoid contact with water in the initial stages after applying fake tan to your face.

How to get tan when you're pale?

Tanning Methods for Fair Skin
  1. Natural Sun Tanning. Fair skin can tan under the sun, but only with care. ...
  2. Gradual Tanners and Tanning Lotions. If you're nervous about the sun or prefer a controlled approach, gradual tanners are also an option. ...
  3. Spray Tans and Professional Services. ...
  4. Tanning Beds.

What lotions to avoid after spray tan?

You must avoid the following ingredients when using a moisturizer: Mineral Oil, Petroleum, Paraffins, Paraffinum Liquidum, Ceresine. Curel lotions will fade a tan faster, on some people. Avoid lotions with a high alcohol content such as CeraVe.

How to get the deepest fake tan?

For ultra-dark results wait until touch dry & apply a second full thick layer to your body. Tanning tip – Only apply sparsely to hands and feet.

Do I use soap after self-tanner?

do i need to shower off the tan with soap after it has been left on? for the first shower after tanning we recommend no soaps, lukewarm water and only a super quick (approx. 45 seconds) rinse so that the tanning actives can keep developing to their darkest potential.

Why is my skin not tanning?

This happens because “Each of us produces a different quantity and quality of melanin. Melanin is a pigment produced by our cells found in the basal layer of the skin,” explains Dr Puig.

What pills make you tan?

Tanning pills claim to tint the skin by using color additives, such as canthaxanthin. Once swallowed, the additives in the pills travel through the body and typically turn the skin an orange-like color. It's important to know there are no pills approved for the purpose of tanning by the FDA.

What triggers your body to make more melanin?

The primary stimulus for melanogenesis and subsequent melanosome production is UV radiation, which upregulates melanocyte production of pro-opiomelanocortin (POMC) and its downstream products, alpha-melanocyte-stimulating hormone (alpha-MSH) and adrenocorticotropic hormone (ACTH).

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