"If you're fair-skinned and have blonde or red hair with naturally light lashes, brown mascara is the most natural way of emphasizing your lashes. Anyone with darker hair, regardless of skin tone, should stick to black mascara so the lashes don't fade into the rest of the face."
A good brown mascara should be rich and deep in color—more dark chocolate than milk—and will read simply as black. But that slight change in shade has a subtle, powerful effect: it looks more natural. Since brown mascara formulas are less pigmented they're a bit more effortless-looking on the lashes.
If you have brown eyes, brown mascara is a seriously easy way to accent their rich chocolate color. A brown hue will allow your eyes to appear brighter and richer with just a few swipes of your mascara wand.
While brown mascara and liner has been spotlighted as a “less harsh” alternative to a black liner or mascara, Swift says these rules don't necessarily apply to older eyes. “'I will do a brown color for an eyeshadow, as long as it doesn't have any red tones to it, but liner should remain black.”
Brown Mascara for Blue Eyes
As for shadows, it's tough to beat a brown-toned smokey look, no matter your eye color. Additionally, some reddish undertones of chocolate brown can be the perfect shade for making blue eyes pop, while still creating a subtle, natural look.
As brown offers a more natural look, it's a good option for those who find black to look too harsh against their skin tone or eye color. "Brown mascara is great for lighter skin tones and blondes," Chinchilla confirms. "It is for a more natural look – especially for someone with blue or lighter eyes."
The best colored mascara for blue eyes is to stick with a rich, deep color. A purple mascara will not only emphasise the whites of your eyes but make them appear larger. This deep shade will give a subtle contrast of light and dark and add definition to your lashes.
Trade black mascara for brown
But black shades can look harsh, especially on aging eyes. “Trade in your black mascara for a shade of brown,” suggests Haley Wood, the founder of The Look. “This creates a softer look and a more natural definition to the eye.
With a little beauty know-how, this flattering shade can be used to make eyes appear bigger, irises brighter and even warm up your complexion. Here are four ways brown mascara can finally emerge from your beauty bag and into the spotlight…
Opt for a lighter eyeshadow rather than a dark, smoky shade on your eyelids and around the eyes, like Jenna Dewan Tatum. "Highlighting the corners makes eyes look brighter and fresh," says Ahnert. "Use a light color shadow in matte or shimmer to inner corner, lower lash line in outer corner, and the inner lid."
Essence mascara has been on best-sellers list for a couple of years now. It's so popular, in fact, that a tube of mascara sells every 10 seconds, according to People.
For a natural look with your brown eyes, opt for brown eyeliner. Brown eyeliner will give a soft dimension to your eyes while still making them appear rich and intense. However, if you want a sharp and sleek look, black eyeliner is always an excellent choice.
Kim stated her favourite mascara isn't a diamond-infused formula – it's L'Oreal Paris Voluminous Mascara in Carbon Black, Kim Kardashian and her makeup artist Mario Dedivanovic swear by it. This mascara is uniquely formulated to resist clumping, soften and build eyelashes up to four times their natural thickness.
According to the L'Oreal Paris website, green and burgundy are opposites, so a burgundy tone will compliment green eyes. "Since purple and green are also nearly opposite of one another on the color wheel, you can count violet mascara as another winning option for your lashes," the site reads.
"Mascara enhances the eyes in a number of ways. It not only darkens lashes, but can lengthen and volumize for brighter, bigger-looking eyes. Fuller-looking lashes can help to give a more youthful appearance to the eye area," said Claudia Soare, president and creative director of Anastasia Beverly Hills .
beauty & gut collagen+
One of the study's main findings was that gray eyes are both the rarest and the statistically most attractive eye color, with hazel and green following closely behind. Conversely, brown eyes are the most common color yet the least attractive to the survey's respondents.
Green, yellow, orange, and red hues also show off the beauty of brown eyes. And bold colors that pop are a safe bet. Green and purple brighten up light brown eyes. Light eyelids are perfect for making your eyes shine.
Mascara: Choose a volumizing or lengthening mascara for your upper lashes. By increasing the length of the lashes, mascara creates the illusion of bigger, more open eyes. You can also use false lashes to make your eyes look bigger.
Eye shadows with too much glitter might feel young, but they can have the opposite effect. These shimmery sneaks are aging us. Instead of brightening up your complexion, they exacerbate the appearance of dry skin or fine lines.
Well, using dark colours on the lower lash line can make your eyes appear smaller, enhances crow's feet and make your entire face look tired and droopy.
Ditch liquid liners
Thick black lines don't do any woman over 35 any favours as it makes eyes that are already getting smaller with age look even tinier. And the rock-chick look is too harsh for ageing skin tones, so switch to brown or charcoal-grey.
Dark brown is perfect for bringing out your blue eyes, especially if you use it for a smoky eye or gradient effect. Feel free to add more shadow if you want a sultrier look.
Unlike some darker eyeshadow colors, orange tones won't overwhelm or mask the shade of blue eyes. Blend orange with a pale beige or pink eyeshadow to highlight the bold blue of your eye color. Some gold eyeshadows also have an orange tint, so consider adding a shimmery gold layer for a dramatic look.
Tip 1: Use a blue mascara
Blue mascara has the ability to brighten the whites of your eyes making you look more awake and alert (and who doesn't want that?!). It also looks great with every eye colour so it doesn't matter if you're a hazel eyed beauty or a green eyed queen, blue mascara will look great on you!
How could we not test out the leading mascara formulation in the US? Though L'Oréal's original Voluminous is the top of the top, the Lash Paradise flanker is neck-in-neck with it.