Founded in 2018 by Perth businesswoman Tara Simich, 30, Mermade Hair now boasts 216,000 Instagram followers and a string of celebrity fans including fitness queen Tammy Hembrow and PR guru.
Tara Simich, founder of Mermade Hair, said her beauty brand's 32mm OG Waver gadget sold out within hours of the Keeping Up With the Kardashians star sharing a video of herself creating luscious beachy waves.
Mermade Hair is an Australian founded hair brand based on the belief that beautiful hair should be easy. The launch of our signature tool – the original Mermade Hair Waver – literally broke the internet. It is now one of the hottest and fastest selling hair tools across the globe.
The Mermade Hair Waver is an $89 hair styling tool launched by Aussie beauty entrepreneur Tara Simich in August.
Pretty good. I think this a pretty decent blowdry brush. I don't like how it takes awhile to dry the hair close to the scalp, and I'm still getting over my anxiety of thinking my hair will get sucked into the device, but I still think it's pretty good. I will continue to use it and practise my technique.
And on Friday, Kim Kardashian, 41, chose to use a new hair waver from local Australian hair brand Mermade Hair. The reality TV star was discovered using the hair waver when she uploaded an image to her Instagram Stories alongside social media influencers Natalie Halcro and Olivia Pierson.
Tara Simich - Founder - Mermade Hair | LinkedIn.
The Marcel Wave is named for French hairstylist François Marcel, who invented the process in 1872. Created with the help of heated curling irons, the wave remained popular for more than five decades—and it still works today.
Designed in 1872 by Francois Marcel, a French hairdresser, the curling irons revolutionised hair styling and made the marcel wave (and variations of the wave) popular for over 50 years.
A finger wave is a method of setting hair into waves (curls) that was popular in the 1920s and early 1930s and again in the late 1990s in North America and Europe. Silver screen actresses such as Josephine Baker and Esther Philips are credited with the original popularity of finger waves.
Definition of mermaid's-hair
: a common filamentous marine blue-green alga (Lyngbya majuscula) growing in long matted tufts on eelgrass and on larger algae.
“The mermaid hair trend is basically wavy hair that can only be created with a crimper or triple barrel waver,” says Simich. “The hair can be beachy, textured waves, super sleek, and defined like a mythical Mermaid.”
MERMAID BRAIDS can last around a week or more, it depends on hair to hair, do not get the braids wet if you want your braids to last longer otherwise use a swim or shower cup.
Tidal Hair Wavers is another venture by businesswoman Iyia Liu, who also founded dessert package company Celebration Box before selling it this year.
In 1930, a noted designer of the time named Marcel Rochas designed and popularized the first mermaid gown, which was showcased on haute couture catwalks. The September 1950 issue of Vogue featured one of the most iconic photos of the mermaid dress, donned by a Swedish model named Lisa Fonssagrives-Penn.
Mermade Hair was founded in 2019 on the belief that beautiful hair should be easy. Their signature tool 'The Mermade Hair Waver' is one of the fastest-selling hair tools across the globe – adored by millennials and highly influential on social media.
During the black pride movement of the 1960s and '70s, durags became a fashion statement. In the 1990s, durags were further popularized by rappers like Jay-Z, Nelly, and 50 Cent. The popularity of rappers such as A$AP Ferg and the waves hairstyle have re-stimulated the use of durags.
The hairstyle, defined by long, loose, and slightly unkempt waves, is said to be inspired by the Italian painter's romantically-captured subjects with flowing hair. The unstructured look is emerging as one of the hottest trends for the summer of 2022 and clearly, Met Gala attendees are on board.
The wave is not mexican, it started in the USA in the state of washington, and it got known in mexico by the televised games of the Seattle Seahawks (american football). A lot of comentators call it the "mexican wave" because they saw it for the first time by the Soccer World Cup in Mexico 1986.
Darren Dowdy, president of So Many Waves, claims his father, William J. Dowdy, invented it as part of a hair grooming kit. Mr. Dowdy called his durag a “tie down” — he hated the name durag — and it was first sold widely in 1979.
“The origin of braids can be traced back 5000 years in African culture to 3500 BC—they were very popular among women.” Braids are not just a style; this craft is a form of art. “Braiding started in Africa with the Himba people of Namibia,” says Pace. “These people have been braiding their hair for centuries.
Many African American men use do-rags to maintain the wave patterns in their hair. After brushing, oil sheen or grease is used on the hair, which is then wrapped in a do-rag overnight to keep the wave pattern. Some gang members wear do-rags to represent their gang colors.
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It gave my strands some very slight bends, but nothing like the gorgeous waves I'd seen Ali produce in her video. So, I decided to bump the heat up to 380°F (the device can go from 180°F to 410°F) and try another section.