1. Peach & Lily. We couldn't talk about K-beauty without mentioning Peach & Lily. This Korean-inspired brand, which was founded by aesthetician Alicia Yoon, produces some of our favorite skincare products, like this serum.
San Francisco — April 16, 2018 — Rodan & Fields, LLC (Rodan + Fields), a prestige dermatology-inspired skincare brand, has been ranked the number one skincare brand in North America1 (defined by Euromonitor as Canada and the United States) and the number one skincare brand in the U.S. in 20172.
Laneige, Primera Son & Park Beauty, SkinRx Lab, Etude House, Moonshot, Peripera, Son & Park, IOPE, Too Cool for School, Sulwhasoo, Neogen, Klairs, and Missha are some of the most popular Korean skincare brands.
Physiogel Daily Moisture Therapy Cream
This hypoallergenic moisturizer is continuously the top-selling moisturizer at Korea's beauty store, Olive Young.
Some of the best Korean creams are Belif The True Cream – Moisturizing Bomb, Klairs Rich Moist Soothing Cream, InstaNatural Retinol Moisturizer, L'ATURAJEU 10-Free Korean Cactus Moisturizer Cream, Ginseng Green Tea Retinol Sensitive Skin Night Cream, and Etude House Moistfull Collagen Cream.
Based on tradition, Koreans only used natural and harsh-free ingredients to create the clear, glowy, and natural-looking skin through multiple generations that made K-Beauty products better and so popular today. Natural Korean makeup can still be made today for people to try at home by making your very own face mask.
According to one survey, the highest-quality beauty products come from Japan, the United States, and France (in that order).
Skin care is highly valued in the Korean culture. Korean skincare focuses on prevention, making it more effective than traditional Western beauty techniques. In South Korea, parents teach their children about skin care very early on. Their children quickly learn the importance of cleansers, SPF, and moisturizer.
Since ancient times, Koreans have only used natural, harsh-free ingredients for their skincare routines: green tea, “snail slime”, bamboo extracts, propolis, and honey are just some examples of the elements they used and have passed through generations.
Over the past couple years, Cosrx has built up a cult following — not only in America but also Korea. In fact, it's not even a mainstream brand over there, Soko Glam's Charlotte Cho tells Allure. She compares its popularity to American beauty brand Paula's Choice.
The Use of Natural Ingredients
One of the reasons that Korean skincare stand out is there high use of natural ingredients. And Koreans use ingredients that are not commonly used by other countries. Snail mucus is a popular ingredient in Korean creams and masks and considered to have a lot of benefits.
BTS's outfits often come fresh from the runway and they have left few fashion houses unentered. Celine, Dior, Givenchy, Gucci, Alexander McQueen and Ralph Lauren have all outfitted RM, Jin, SUGA, j-hope, Jimin, V and JungKook, while Louis Vuitton appointing them house ambassadors early on in 2021.
The boy band members actually have a reputation for their luminous faces, so it's no surprise BTS has a partnership with one of Korea's top-selling sheet mask brands, Mediheal.
Jimin might've had some bad skin days like tae and kook, but he sure has one of the best glow ups without makeup that makes him on the top of the list.
While Korean skincare relies heavily on ingredients such as snail mucin, rice bran, sea-kelp, and sake, Japanese skincare prioritizes moisturizing and anti-inflammatory ingredients like green-tea, hyaluronic acid, Camellia oil, and Aloe Vera.
Amongst the highly-reputable range of affordable clinic-grade cosmetic products, Taehyung is said to use the Pimprove toner and moisturiser for radiant, spot-free skin.