Opt for Liquid Foundations
This is because powder foundations tend to settle into fine lines and wrinkles, making them more apparent. Liquid foundations and tinted moisturizers, on the other hand, often feature hydrating ingredients and a dewy finish, which are both flattering for this skin type.
Opt for a lightweight foundation or tinted moisturizer
They're more flattering for aging skin, as they possess hydrating properties to naturally create that coveted dewy finish. Liquid foundations and tinted moisturizers blend better than powders and can be applied with a brush, sponge, or even clean fingertips.
In fact, try and stick to creams, gels and liquids for all makeup products, including blush and eyeshadow. Repeat after me: One of the best makeup tips for older women is that anything which adds hydration, dewiness and luminescence to your skin is good.
“Swap your black eyeliner (especially for day) for brown, navy or plum. Sometimes black eyeliner can be very harsh on mature eyes and draw attention to dark circles and lines around the eye. Experiment with colour for a softer look that compliments your eye or hair colour.”
Schlessinger says. “It can provide a smoother finish, whereas powder foundation can sometimes emphasize texture on the skin, making acne or rosacea look more pronounced.” Because powder foundation can sometimes settle into lines and wrinkles, liquid foundation formulas tend to be favored for mature skin.
In addition to sleeping on Blissy silk pillowcases, taking good care of your health can help you look and feel younger as you age. This involves eating nutritious foods, exercising regularly, drinking plenty of water, and making sure to get enough sleep.
Cream makeup is more pigmented than powder
Cream makeup is the perfect medium to deliver more pigment to your skin, while still allowing for your skin's natural radiance to glow through. This is essential for women with mature skin who may deal with redness or age spots that a powder alone could not cover.
It is one of my all time favorites and literally is good for any age skin. 15 year olds can use it and 80 year olds can use it. It is by far one of the best mineral makeups for women over 40. Bare Minerals Original Foundation is a mineral makeup with buildable coverage and a natural-looking, radiant finish.
Clinique even better clinical serum foundation
Serum formulations are a godsend for more mature complexions. They blend with the skin (rather than lying on top and then settling into lines) and bring the benefit of skincare ingredients such as the vitamin C, salicylic acid and hyaluronic acid present here.
Powder foundations are great, but not for those with aging skin, since they usually settle into wrinkles. Really thick, full-coverage foundations can do the same. “A liquid foundation that's on the thinner side is usually preferable,” says celebrity makeup artist Beck Wainner.
A thick and matte foundation can emphasize your wrinkles if you have mature skin. It might also crease and settle into fine lines, making them more visible. A dewy foundation will help give your skin a healthy and youthful glow, and it will also help hydrate your skin and minimize the appearance of wrinkles.
"Lightweight makeup, such as BB creams, tinted moisturizers or airbrush makeup is great for giving coverage without accentuating fine lines and wrinkles," says Kiralee Hubbard, a makeup artist and founder of Aeroblend Airbrush Makeup.
Let a bootcut or a flare jean balance your curves
Bootcuts are back, and the long fit-and-flare silhouette suits women with hourglass shapes or generous below-the-waist curves. Look for a stretch denim for control and a contoured waistband for no waist gap when you size up for hips, thighs and derriere.
Neutral and pink colored eye shadows also make you look younger. Neutrals will also complement your everyday look without making you feel that you have over done your makeup, whether you are in the office or college.
Opt for a lighter eyeshadow rather than a dark, smoky shade on your eyelids and around the eyes, like Jenna Dewan Tatum. "Highlighting the corners makes eyes look brighter and fresh," says Ahnert. "Use a light color shadow in matte or shimmer to inner corner, lower lash line in outer corner, and the inner lid."
Instead, try doing a very thin line, starting from the outer half of your lid. Only trace your lash line with the eyeliner, and don't make it thicker. Finish off with a small winger line that goes upwards for a subtle look that lifts the eye.