TikTok fan? Chances are you've seen a lot of people talking about mascara recently - but it isn't about make-up. People have been using the word to talk about relationships in a way that avoids TikTok's censorship filters.
The #mascaratrend is a coded way for people on TikTok to talk about their past and present romantic relationships. Some have even used the word “mascara” to describe their sexual experiences, without the risk of being censored by the app.
Young people are using “mascara” as a code word for talking about sex, relationships and assault. Posts tagged with #mascaratrend generally feature young women using the term “mascara” and associated metaphors to refer to romantic or sexual partners.
Maybelline's Lash Sensational Sky High Mascara is still going viral on TikTok. At $10, this affordable mascara makes my lashes look fuller and longer.
“Mascara” refers to someone's romantic partner and is being used with the hashtag #MascaraTrend as code to describe relationships. As an example, one TikToker joked: “My mascara stuck its wand in another tube.”
In: Colored Mascara
For lashes, fun colors are the new black. Multicolored eye looks with blue, green, pink, and even burgundy mascara are trending right now. Get the look: If you're interested in colored mascara and how to wear it like a pro, choose a shade that complements your eye color or outfit.
In English, this cosmetic was called mascaro from the 1880s until the 1920s, from the Italian word maschera, or "mask." Definitions of mascara. makeup that is used to darken and thicken the eye lashes. make-up, makeup, war paint.
“Mascara” is a code word to talk about sex, relationships, and assault. “Mascara” started as a way for users to get around TikTok's censoring algorithm and talk about their past and present romantic relationships with men.
The no-mascara look has been quietly simmering under the radar for a few seasons now. Think back to the 2024 Met Gala, where Jennifer Lopez's soft-focus lashes paired effortlessly with her dewy complexion, or Riley Keough's luminous, mascara-free eyes that stole the show with their understated elegance.
For the most part, TikTok Shop is a safe place to shop — but as with most online marketplaces, it's very important to be cautious of potential scams, look out for potentially fake reviews and read the fine print of any item before purchase.
If you spend time on TikTok and other social media sites, you've probably encountered the word “seggs” in a hashtag or caption—and it definitely wasn't a typing error. “Seggs” is an alternate spelling of, well, “sex.” Why add extra letters to the three letter word we already know and love?
A purple mascara will not only emphasise the whites of your eyes but make them appear larger. This deep shade will give a subtle contrast of light and dark and add definition to your lashes.
Let pre-teens and young tweens experiment with tinted moisturizer, light lip tint or gloss, and a brow pencil/pomade. Skip heavy foundation and lipstick for this age group. Allow 12-13 year olds to use concealer for blemishes, eye shadow, eyeliner, powder for oily skin, and a light coat of mascara.
Chances are you've seen a lot of people talking about mascara recently - but it isn't about make-up. People have been using the word to talk about relationships in a way that avoids TikTok's censorship filters.
'Mascara' is being used as a code word on TikTok by young women to talk about their experiences of sex and sexual abuse.
In the 1830s, Eugene Rimmel, a French perfumer, developed the first commercial mascara, made from a mix of petroleum jelly and coal dust. Rimmel named his mascara “mascaro,” which means “mask” in Spanish, as it was meant to mask any imperfections in the eyelashes.
What does "mascara" mean on TikTok? The #MascaraTrend is basically a coded way for people to talk about their past and present romantic relationships, how good or bad they were, and, ahem, what the sex was like.
The latest example: the TikToker Mikayla Nogueira. Earlier this week, the 24-year-old beauty influencer uploaded a video reviewing a mascara. Soon after, she faced a tidal wave of backlash online as people accused her of wearing fake lashes to amplify the mascara's effects, thereby providing inauthentic advice.
The 2020s haven't been easy with Covid-19, inflation, wars, and crazy politics—these anxiety-inducing times create a collective longing for simplicity. This return to minimalism is a social trend that we're also feeling in the beauty world. Forgoing mascara helps us save time.
In many cases, 'mascara' is being used as a metaphor for relationships, crushes, or romantic partners. Users talk about their experiences with 'mascara' to describe how they've been treated in relationships without directly using personal or emotional language.
A TikTok QR Code allows you to link the URL for a specific TikTok profile with a scannable, shareable QR Code. When the QR Code is scanned, users are directed to that TikTok profile to view and like short-form video content, as well as follow creators.
mascara. noun. mas·cara ma-ˈskar-ə : a cosmetic especially for darkening the eyelashes.
makeup used on eyelashes. rímel [ masculine, singular ] máscara de pestañas [ feminine, singular ]
Mascara (Arabic: معسكر Muʿaskar, Berber languages: ⵎⵄⴻⵙⴽⴻⵔ Mɛesker) is a province (wilaya) in Algeria. It was named after its capital, whose name is Arabic for "military garrison". It is unsure whether the place is related to "mascara", the cosmetic.