The makeup trend involves partially doing with "Instagram makeup" — think bright, statement-making colors and cut creases — framed by a box meant to mimic the frame of an Instagram post.
The Goddess Filter is going viral on TikTok and Instagram right now, and it does exactly what it says – makes you look like a Goddess! When applied, the beauty filter smooths and tans your skin, brightens your eyes and adds subtle silver sparkles all over the screen.
YouTube/Manny MUA design by Dana Tepper. If you follow beauty accounts on Instagram, you know that basically everyone who's ever picked up a makeup brush is repping the acronym "MUA" on their bio.
The definition of "MUA." Professionals and amateurs alike often tag their their social media profiles with the term, which stands for makeup artist. Yet despite the millions of people who follow makeup artists on social media, there are still the people who only just figured out that MUA means makeup artist.
And no, it's not just Manny MUA's last name. In fact, his real last name is Gutierrez, the MUA being a nod to his profession. "MUA stands for makeup artist. Professionals have used this for ages," confirmed makeup artist Andrew Sotomayor.
Essentially, virtual makeup lines use makeup filters to give you show-stopping makeup looks sans all the effort. These looks are often difficult (or near impossible) to achieve in real life, which is what makes the digital alternative so groundbreaking.
In the Instagram app, open the camera and swipe left through the icons at the bottom of the screen, then tap the magnifying glass (Browse Effects). Tap one of the filters you see or swipe through the categories at the top of the app.
As the name suggests, an Instagram model is a person who got famous thanks to Instagram. They often work as influencers in their own niche and have thousands (sometimes millions) of followers. Brands often choose them to take part in their marketing campaigns and pay them hefty amounts of money for collaboration.
Light makeup can be something as simple as mascara eyeliner and some lipgloss, whereas heavy makeup can be something like, foundation, concealer, blush, lipstick, and a lot of other things.
“HD makeup is makeup that essentially mimics natural skin while concealing some imperfections, dark circles, and uneven tone, but the goal is that it shouldn't look like makeup, meaning you shouldn't be able to detect it,” explains Caroline.
Bobbi Brown is one of the most well-established makeup artists in the world. She is the CEO of her cosmetics company, Bobbi Brown Cosmetics and also The Today Show's beauty editor.
Monthly Active Users (MAU)
T H I C on Instagram: “Muse by definition: “A person or personified force who is the source of inspiration for a creative artist” Muse @sashaexeter Makeup…”
Manuel Gutierrez Jr. (born April 4, 1991), known professionally as Manny MUA, is a make-up artist, YouTuber, entrepreneur, and beauty blogger. He is the first male brand ambassador for the make-up brand Maybelline.
I am here to service all your beauty needs. If you're looking for special occasion makeup for that engagement session, wedding, birthday, headshot, or a date night, book me as your makeup artist. I will be hosting one on one makeup lessons, having group classes, and I will be assisting with personal shopping.
While your talent speaks for you in the industry, you need to give your business an extra push to showcase your work to the world. The most popular and convenient way to get more clients and fame in the industry is to go get yourself registered on an online makeup directory like ShaadiSaga.