What happened to Proactiv?

Author: Prof. Jessy Kovacek PhD  |  Last update: Tuesday, May 3, 2022

The Proactiv Company that we knew and loved back in high school when we were covered in blemishes has announced a major rebrand. The company is now Alchemee and will expand its portfolio to address more diverse skin concerns beyond acne.

What has happened to Proactiv?

Proactiv, the acne-oriented skin care brand, is rebranding. The company's new name will be Alchemee and the products will focus on a range of skin needs, not just acne.

Is proactive still in business?

Proactiv, the company that made its name with a popular acne care regimen, has rebranded and is repositioning itself with a broader line of products, the first aimed at consumers with skin discoloration.

Did Proactiv get sold?

They eventually sold off their Proactiv rights to focus fully on skincare with their company Rodan + Fields. Now they're coming full circle, announcing Thursday that Rodan + Fields is entering the teen acne market.

Should I stop using Proactiv?

If Proactiv is working, keep it up! There is no limit to the length of time you can use Proactiv. If you discontinue Proactiv, your blemishes are likely to return because the key causes of acne are hormonal and genetic. Teen acne lasts, on average, 5 to 7 years; adult acne can last 20-plus years.

The Truth About Proactiv

Is CeraVe good for acne?

Dermatologists recommend CeraVe Foaming Facial Cleanser for people with acne as it works to cleanse the skin and remove oil, without disrupting the skin's protective barrier. It won't clog pores or dry the skin out, and contains niacinamide and ceramides to help calm and moisturize irritated skin.

What is the best for acne?

Salicylic acid can be helpful for all types of acne.” Salicylic acid is a go-to OTC ingredient for acne since it dissolves the dead skin cells in clogged pores, helping treat existing acne and prevent future breakouts.

Is Proactiv discontinued in Australia?

Proactiv Solution Original | ProductReview.com.au. Proactiv Solution Original has been discontinued and replaced by Proactiv Solution Proactiv+.

How old are Dr Rodan and Dr fields?

Fields, 58, and Rodan, 60, are rock stars to those who gathered last September at the annual convention for Rodan + Fields, the doctors' line of antiaging skin care products.

Is Sylic acid good for acne?

Salicylic acid is a beta hydroxy acid. It's well-known for reducing acne by exfoliating the skin and keeping pores clear. You can find salicylic acid in a variety of over-the-counter (OTC) products. It's also available in prescription-strength formulas.

Why has boots stopped selling Proactiv?

The British regulator said the UK version of the product did not contain the same active ingredient used in the American brand. UK advertising chiefs slapped Proactiv down again in 2017 when an advert was banned from children's TV for suggesting children would be bullied.

Why has Proactiv stopped selling in UK?

British watchdogs have banned the Proactiv commercials in Britain since the UK version of the product - which boasts celebrities including Elle Macpherson and Avril Lavigne among its celebrity endorsers - does not contain the same active ingredient used in the American brand.

Did Proactiv change their formula?

The innovation of the active acne-fighting ingredient designed to penetrate even clogged pores quickly is the first change to the original Proactiv since its initial launch. Current Proactiv customers report faster and gentler results with a new formula, the company says.

Does Rodan and Fields own proactive?

Fields and Rodan met in 1984 during their dermatology residency at Stanford University School of Medicine. In 1995, they developed Proactiv Solution as a preventative skincare for acne. Proactiv is now a registered trademark of Guthy-Renker and Nestlé. In 2002, Fields and Rodan launched Rodan + Fields.

Who are the doctors behind proactive?

Dr. Katie Rodan and Dr. Kathy Fields are the Stanford-trained dermatologists behind acne-busting brand Proactiv and now, skincare heavy hitter Rodan+Fields.

How much is Kathy Fields worth?

Fields is a dermatologist with a private practice located in San Francisco. She is also the co-creator of Proactiv and co-founder of Rodan + Fields, leading her to amass a $1.5 billion net worth. In 2018, Forbes listed her as number eighteen on its list of "America's Self-Made Women".

Is Proactiv sold in the UK?

Proactive skincare has arrived in the UK – but is it worth your money?

Why was Xout discontinued?

It made their skin VERY dry and agitated. We discontinued use because their acne got much worse instead of better.

Does Proactiv ship internationally?

Step 1: Sign Up for an International Shipping Forwarder

If Proactiv doesn't ship to your country, then you need to ship your items to a US/UK package forwarder who'll then ship your package to your international location.

Is Cetaphil good for acne?

Cetaphil products are suitable for cleansing and moisturising acne-prone skin - they will help to remove dirt and oil, hydrate your skin and be respectful to and gentle on the natural skin barrier. All of the Cetaphil moisturisers are non-comedogenic, so they won't block your pores.

How can I permanently get rid of acne?

There are many things a person can do to prevent pimples and other forms of acne, including:
  1. Wash the face twice daily. ...
  2. Refrain from harsh scrubbing. ...
  3. Keep hair clean. ...
  4. Refrain from popping or picking at pimples. ...
  5. Apply topical treatments. ...
  6. Consider topical retinoids. ...
  7. Talk to a dermatologist about antibiotics.

How can I get acne free skin?

  1. Properly wash your face. To help prevent pimples, it's important to remove excess oil, dirt, and sweat daily. ...
  2. Know your skin type. ...
  3. Use a moisturizer. ...
  4. Use over-the-counter acne treatments. ...
  5. Stay hydrated. ...
  6. Limit makeup. ...
  7. Try not to touch your face. ...
  8. Limit sun exposure.

Can CeraVe break you out?

Cerave Moisturizing Lotion

The combination of ingredients like polyglyceryl-3-diisostearate and cetyl alcohol both can contribute to some pretty serious breakouts.

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