Seventies eye makeup embraced frosty or pearlescent eyeshadows in bright, bold colors, but there was also an abundance of warm, earthy tones during certain years of this decade.
For a colorful and easy way to achieve a '70s eye makeup look, try putting a matte nude-brown eyeshadow all over your eye, a shimmery golden yellow on the inner corner of your eye, bright blue eyeshadow in your crease, and smudge a forest green eyeshadow under your lower lashes.
For makeup, heavy black eyeliner for men and women was a must. It was often drawn in a cat eye shape with an exaggerated flick. Red or black lipstick, often shaped into a point on the top lip was oh-so-punk. Bold striped blush was applied--screw the blending. If foundation was used, it was usually on the pale side.
Earth tones dominate in this era as the “earth movement” begins in earnest in 1970 with the first Earth Day. Beige, rust, avocado, harvest gold, mustard yellow, earthy brown play together in patterns and solids. Appliances take on these colors as well.
blue eyeshadow was also popular in the 70s!
7 – Lipstick
Plum, mulberry, and cranberry were all the rage in early 1970s. Pastels like peach, raspberry, and pink took over throughout the decade.
Forever icon Iman gives us exactly what we expect when we think of the phrase "'70s eye makeup." The bold and dimensional purple, which fades to lilac towards the nose and brows, makes her eyes "pop." A similarly bold lip means that the look feels cohesive instead of over-done.
Pastels were popular colors, especially baby blue, yellow, mauve, and peach. Men's early 1970s fashion was largely influenced by bright colors and textures. Satin shirts, sometimes with ruffles or lace, were often pared with hip-hugging bell bottoms.
Earthy orange - 1970s
By the 1970s, groovy had given way for disco and psychedelic colours were replaced with a more earthy colour palette. Largely inspired by nature, popular trends in 70s décor included orange and brown.
Blue eyeshadow, for most, pierced the common cultural imagination in the swinging '60s. The look became synonymous with the rising hemlines of the boomer generation, the growing women's liberation movement and the sudden availability of the contraceptive pill.
Bell bottom style jeans were the staple of 70s fashion, worn with colorful printed blouses, long flowing maxi dresses, and platform shoes. The 70s was a decade of bold fashion statements and daring trends.
When it comes to makeup, the 70s can largely be categorised into two camps. The first: copper tones, nude glossy lips and bronzed, sun-kissed skin – what some would now call latte makeup. The other is the bolder of the two, with accents like blue eyeshadow, statement lower lashes and winged eyeliner.
70s eye makeup looks featured long, voluminous lashes on the top and bottom, always adding an extra coat or two of mascara before a night on the dancefloor. 70s makeup embraced beautiful, bronzed skin and irresistible glossy lips while keeping brows bushy and full.
'Try breaking this habit: use a pale colour on the lid and use an eyeshadow with medium intensity in the socket, such as a blusher colour in apricot or prune. This will bring freshness to your eyes and open your eyes in the most natural way. '
Jewelry made from wood, stones, coral or bone was a popular trend in the 1970s, reflecting the decade's hippie fashion. These pieces often featured earthy tones and organic shapes, creating a relaxed and natural look. Other earthy elements like leather and feathers were also included in this trend.
Shoes from the 70's were more chunky and had a thicker heel, platforms and wedges were especially trendy. Neural colored shoes were more common in everyday 70's fashion. Disco style corporated a lot of metallics and sparkles, the more you stood out the better!
What is 70s decor? Dubbed as 'retro chic', 70s decor is an interior trend that focuses on vintage elements, warm, bold colours and funky patterns. From vibrant velvet sofas to psychedelic wall art, 70s decor is rooted in bringing a healthy dose of fun and vigour to a space.
Common items included mini skirts, bell-bottoms popularized by hippies, vintage clothing from the 1950s and earlier, and the androgynous glam rock and disco styles that introduced platform shoes, bright colors, glitter, and satin.
The emergence of Glam Rock in the 1970s ushered in a new outlandish style, with musicians and teenage fans pulling out their platform boots, space suits and glitter, opening up new discussions around gender and androgyny that paved the way for future youth movements including the Punks and New Romantics.
Probably one of the more iconic trends of the 70s, pastel-blue eyeshadow is slowly making its way back into society, appearing in the likes of Urban Decay's GoT palettes and Jeffree Star Cosmetics.
When it comes to purple eye shadow, you're in luck if you have green eyes in particular. Green and purple are complementary shades, meaning they pair perfectly together. Don't worry, you can wear purple eye shadow with any eye color—it just looks especially amazing when paired with green eyes!
The bronzed skin, glossy lips, and layered, feathered haircut, revolutionized women's beauty and became the look that every woman wanted to have. This decade marked the beginning of the bronzed beach look and with it, the popular tanning booth trend.