Beauty Industry Statistics and Market Research: Global & US. Globally, the industry is strong and only getting stronger. How big is the beauty industry? Up from $483B in 2020 to $511B in 2021 — and with an annual compounded growth rate of 4.75% worldwide — it's predicted to exceed $716B by 2025.
Move over classic cat eye, because 2021 is ditching the overdone eyeliner look. If the whole world can agree on just one thing, it's this: the cat eye is overdone. The winged eyeliner trend has been with us for years; the look is tired and deserves to take a break in 2021.
2022 is already a big year for makeup. We've seen an explosion of experimental makeup trends from graphic liner and offbeat eyeshadow shades to Y2K glossy lips and XXL fluffy brows, but in the months ahead these looks will be honed, deconstructed and personalised.
As much as we love contouring, 2021 is all about soft, natural glam, so you can say goodbye to harsh and dramatic contour. With that said, don't feel you should abandon contouring altogether… Instead, opt for a warm, sculpted glow.
Line your waterline with a nude shadow or liner.
Lightly apply a neutral eyeliner to your waterline, or the thin line just above your bottom lashes. This will make your whole face look more refreshed and alert. Work quickly to ensure your eyes don't water; otherwise, the liner will be washed away.
Yep, blue eyeshadow is making a comeback. There's no more '80s craziness, though—now it's all about wearing classy hues like royal blue and navy. You may have even seen certain celebrities sporting this eye makeup look.
Products like moisturizers, cleansers, serums, and exfoliants have done exceptionally well. The demand for collagen, vitamin C, and CDB infused skincare products has also grown as these ingredients have become buzzwords in the industry.
Unlike in the majority of consumer packaged goods categories, where women 35 to 54 years old are the core target market, millennial women not only are the heaviest buyers in the cosmetics category, but their habits are transforming the industry.
According to a survey conducted in February 2021 in the United States, skin care was the most shopped-for beauty category across all age groups. The majority of Gen Z shoppers (aged 18 to 24 years) said skin care was the product category they currently spend the most on.
The global beauty industry market is valued at $511 billion in 2021. The beauty and personal care market will hit a jaw-dropping market size of $716.6 billion by 2025. The US cosmetic market is worth a staggering $62.46 billion.
DON'T wear mascara on your lower lashes. Playing up your lower lashes can make your eyes look droopy and draw attention to dark circles. It makes the eyes look older and accentuates the under eye wrinkles.
Keep Your Lines Thin. Keep eyeliner on the lower lid thin and inconspicuous. The obvious pitfall of bottom eyeliner is that it can create the impression of dark circles beneath your eyes, which no one wants.
To be certain exactly which colors contrast each other, the use of a color wheel is recommended. Simply locate your natural eye color on the wheel and look for the color on the opposite side. That color will be the eyeliner shade to enhance the natural beauty of your eyes!
The best way to describe the unconventional trend is basically any line around the eyes that isn't explicitly anchored to anything else. Rather, the line is placed more in the eyelid crease or diagonally to the sides in a direction of a cat-eye.
Lip gloss will be popping in 2022
The great Ariana Grande once said, "my gloss is poppin'," and truer words have never been spoken. The move away from dry, matte lips has been confirmed by glossy runway looks heavily featured in the Spring/Summer 2022 runway by Blumarine (via Harper's Bazaar).
Condensed beauty complements the 2021 trend of 'skinimalism' by introducing waterless, concentrated and one-ingredient products, which increase efficacy while reducing emissions, packaging and general impact on the environment.