Gen Zers are especially nostalgic for fashion from the 2000s. Low-rise jeans are also making a huge comeback courtesy of Gen Zers. Pop culture and fashion from the 2000s are coming back, courtesy of Gen Z.
Just look at the Gen Z product trends we've seen so far; they're selling out the Sephora shelves, bringing back New Balance sneakers, and buying Stanley tumblers like there's no tomorrow. Not to mention, they're using social media as a search tool over Google.
Gen Zers are more likely to cite streaming video, streaming music, and playing video games as daily activities compared with the general adult population, per a May 2023 Morning Consult survey. They're also less interested in traditional TV and listening to the radio.
They like the intimacy that podcasts provide. Podcasts have carved out a special niche for Gen Z, offering a space for them to deeply engage with content. Around one in four Gen Zs prefer podcasts over other audio formats, often leaning towards shows created by friends or celebrities.
Gen Zers are known for working, shopping, dating, and making friends online; in Asia, Gen Zers spend six or more hours per day on their phones. Digital natives often turn to the internet when looking for any kind of information, including news and reviews prior to making a purchase.
Dan Belkin, a board-certified dermatologist. Belkin added that Gen Z isn't “aging” faster, but Millennials indeed are looking younger.
Gen Z are typically self-driven, collaborative, and diverse-minded. They value flexibility, authenticity, and a pragmatic approach to addressing problems. Gen Z are misunderstood. Contrary to stereotypes of being “lazy” or “coddled,” Gen Z is entrepreneurial and adaptive.
Our findings reveal that chocolate is the clear favorite among all Gen Z participants when it comes to Halloween treats. However, the Gen Zers in my household like chocolate, but they love fruity gummy candies.
"Regardless of common conceptions, this study shows that Gen Z is still drawn toward more traditional job roles, with doctor, nurse, teacher and dentist all appearing within the top 25 ranking," Shah said.
Like Millennial Pink, Gen Z colors favor the eye-popping Cyber Lime (forecasted to be big in 2024) and Digital Lavender, also aligned with inclusivity. “[Cyber Lime] can speak to all, which Gen Z is very sensitive to,” said Guilbert.
Gen Z, having grown up in a digital world, gravitates towards experiences that are both engaging and succinct. Daily fantasy sports perfectly cater to this demographic, providing quick, exciting, and dynamic interactions that align with their short attention spans.
Gen z is also a socially conscious generation that is passionate about issues related to social justice. They are actively engaged in movements related to racial justice, LGBTQ+ rights, and other social justice causes.
46% of Gen Z spent more on fashion than anything else in 2022 (5WPR) Gen Z was the only generation to have clothing and fashion as their top spending category. 30% of Gen Z spent more on beauty and personal care than anything else, far more than any other generation.
Stan. No, it's not short for Stanley. Instead, it's a combination of "stalker" and "fan." If you stan someone, it means you're obsessed, but not in a creepy way.
Gen Z Struggles With Mental Health
Social media, which many Gen Zers have used for most of their teenage and adult life, exacerbates these issues — no other generation has had such immediate and unfiltered access to the news for most of their lives, which can lead to stress, anxiety, and other mental health issues.
Gen Z's nostalgia has extended to their taste in fashion. With 54% of Gen Z liking the style of vintage clothes, many trends from the 90s and Y2K have experienced a resurgence in the last few years. The generation have brought back 90s and early 00s fashion trends like glitter details, claw clips, and Von Dutch caps.
Gen Z is known for being resourceful, independent learners who value diversity and inclusive culture and place a priority on well-being and mental health in the workplace. They are fiscally conservative with a keen focus on investing and income.
McDonald's, Wingstop, and Starbucks are among Gen Z's most popular and appealing restaurant brands, as measured by organic, user-generated content, according to Dcdx's new Magnetic 100: Restaurants report.
Low-calorie, low-sugar, organic and alcohol-free beer, wine and spirits are targeted to this generation (as well as others) as more consumers seek healthier alternatives to add to their drinking experience.
Findings indicate half of Gen Zers surveyed said they'd like to have more meals with unique flavors or different cuisines, and 32% said they love trying new types of cuisines and foods.
Comfortable, relaxed clothes, such as large sweatshirts, baggy pants, and loose-fitting t-shirts, dominate Gen Z fashion. Oversized and baggy designs prioritize comfort and flexibility of movement, representing Gen Z's informal and relaxed lifestyle.
In many countries, Generation Z youth are more likely to be diagnosed with intellectual disabilities and psychiatric disorders than older generations. Generation Z tend to be more socially progressive than other generations and are one of the most interconnected generations in the world.
Despite being the most vocal generation yet, research from LinkedIn suggests that Gen Z's confidence doesn't extend to talking with the baby boomer and Gen X coworkers on their team.
Careers such as digital marketing, software development, environmental science, and social entrepreneurship suit your strengths and likely align with your goals. These fields present significant growth potential and provide a platform for contributing positively to society.