Unless the shampoo is specifically designed to be used as a daily toner, applying purple shampoo every time you wash your hair is typically discouraged because it can begin to eliminate too much yellow from your hair.
Keep in mind that purple shampoo does not replace your regular shampoo and should only be used once or twice a week. Doss warns that there is such a thing as too much purple. “When you eliminate too much yellow, it visually ends up darker and a lot of people don't want it to look darker,” she says.
The purple shampoo can cause build up making the hair look dull and darker if overused." This makes the lightening process more difficult to create a seamless blend.
Don't use purple shampoo if you've got orange tones in your hair. You'll need a blue shampoo to cancel those out. Do ease into purple shampooing. Before using it at full strength, dilute it with your regular, normal shampoo – 1-part regular shampoo to 2 parts purple shampoo should work fine.
To use purple shampoo, wet hair, and lather on your hair. Depending on your hair's level of brassiness, leave the purple shampoo on for two to three minutes. After rinsing the shampoo out, apply a purple conditioner to nourish your hair and prevent breakage.
Purple shampoo is for already bleached hair, so if you're hoping to lighten brown hair with purple shampoo, you'll be disappointed. This is all down to the fact that purple shampoo isn't lightening. Instead, it brightens blondes by canceling out yellow tones, which just happen to be opposite purple on the color wheel.
Others may be too weak, meaning they need 10 minutes or more to make a noticeable difference to brassy tones if they manage to do anything at all. However, we've created the 'Goldilocks' of purple shampoos; a product with just the right level of purple tones, which takes 3-5 minutes to work its magic on brassy strands.
You'll leave the shampoo on for 5-15 minutes before rinsing with cool water if your colored hair has been recently dyed or is discolored. If it's your first time trying purple shampoo, experiment with leaving it on for only 5-10 minutes before washing it out.
Bear in mind that purple shampoo does not always need to replace your regular shampoo. Use purple shampoo once a week or anytime you notice brassiness. If you do not see any changes after a month, you can always up your hair care routine to 2 to 3 times a week.
Adding this simple step to your routine can keep your color vibrant and prevent brassiness while you lather, rinse, and repeat.
DOES PURPLE SHAMPOO DAMAGE HAIR? The cool violet pigment in purple shampoo won't damage hair, but if you leave it on strands too long, those purple pigments will take their job a little too far and could turn tresses a purple-violet colour.
Purple Shampoo
If your hair is on the yellowish, orange end of the spectrum, purple shampoo will fix it. Like blue shampoo, purple shampoo is another at-home option that's formulated to neutralize brassy yellow and orange tones in color-treated hair.
Will my hair go back to its original colour if I discontinue use of the Colour Renew Tone-Correcting Shampoo? Yes, this tone-correcting purple shampoo treats the surface of your hair. Discontinuing use and returning to a normal daily shampoo and conditioner will ultimately fade away the effects of the purple shampoo.
For best results, use a purple conditioner after rinsing with your purple shampoo. You may want to wash hair with your purple system twice to thrice a week, depending on your blonde level.
Some blondes swear by locking in the purple toning with a purple conditioner. However, as the purple shampoo does most of the work, we think it's OK to use any conditioner you like. After rinsing, try a deep moisturizing hair mask to soften your hair, and smooth frizz.
“Purple shampoo does not cancel out orange so if the hair has any orange or yellow orange tones in it, the purple shampoo would actually make them warmer depositing red into the hair.”
Purple shampoo is purple colored shampoo that distributes purple pigment to neutralize brassy, yellow tones. Purple is used because, if you take a look at the color wheel, it is the direct opposite color of yellow. This means purple and yellow cancels one another out.
Too Much of a Good Thing: Purple Shampoo Left On Too Long
You can, in fact, over-tone your hair. Leaving purple shampoo in your hair for an hour or more can cause your hair to look dull and lifeless. To leave purple shampoo for more than 10 minutes is already too much.
Purple shampoo is a toning shampoo used for all shades of blonde hair to help preserve its color and keep locks looking healthy and vibrant. The shampoo essentially acts as a color-correcting toner for your hair without you ever having to step foot in a salon.
Purple shampoo works the same way to eliminate brassiness on brown hair as it does on blonde. It helps to prevent color fade, while emphasizing shine, keeping brown hair vibrant and rich. Using purple shampoo on brown hair regularly will take out any unwanted warm tones in your strands.
Because it does not contain an ingredient that will chemically change the color of your hair, purple shampoo cannot truly lighten hair. If anything, purple shampoo may make your hair temporarily slightly darker.
While the violet tones in purple shampoos can help bring blonde back to life, it does this by adding more toner; in effect, covering up the mineral coating on the hair cuticle. The more you shampoo with tone-correcting products, the more buildup you create — and the darker your blonde looks.
Your lightened blonde pieces will have absorbed some of the base break colour. Highlighted hair is often porous and can take on ash tones heavily – the hair then appears greyish or sometimes even silver.
Purple shampoo "is a stain, so it will wash out over time,” Maine says. The more frequently you cleanse with regular shampoo, the faster it will fade.
What Is Brassy Hair? Brassiness in hair is the unwanted warm tones that appear in colored hair. This is typical for people who have dyed their hair from brown to blonde or platinum. The reason the term is “brassy” is because of the color the hair turns when orange and red tones show up in strands.