We own some of the world's most prestigious brands: Prada, Miu Miu, Church's, Car Shoe, Marchesi 1824 and Luna Rossa. We offer an unconventional dialogue and interpretation of the contemporary, as expression of our way of doing business for PLANET, PEOPLE and CULTURE.
Prada S.p.A. (/ˈprɑːdə/, PRAH-də; Italian: [ˈpraːda]) is an Italian luxury fashion house founded in 1913 in Milan by Mario Prada. It specializes in leather handbags, travel accessories, shoes, ready-to-wear, and other fashion accessories.
The Prada Group is a global leader in the luxury industry and a pioneer in its unconventional dialogue with contemporary society across diverse cultural spheres.
Prada SpA operates as a holding company, which engages in the manufacture and distribution of luxury goods. Its products include leather goods, handbags, footwear, apparel, accessories, eyewear, and fragrances. Its brands include Miu Miu, Church's, Cas Shoe, and Pasticceria Marchesi.
the Prada Group is a global leader in luxury. We own some of the world's most prestigious brands: Prada, Miu Miu, Church's, Car Shoe, Marchesi 1824 and Luna Rossa.
Prada is one of the leading brands in the luxury market with a powerful impact that goes beyond the fashion industry. In a ranking that measured the value of luxury brands worldwide based on their media impact, Prada came in fifth place, with a Media Impact Value (MIV) of two billion U.S. dollars.
Prada's fashion transcends products bringing ideas and ideals to life through its clothes and accessories, which become tools of confident self-expression.
Miu Miu. Miu Miu is the most unrestrained portrayal of Miuccia Prada's creativity. Intentionally far from traditional aesthetic imagery, the brand conveys the essence of an emancipated and conscious woman.
Prada is a fashion icon across generations
Prada boasts a high level of brand awareness across all generations, peaking among Generation X and Millennial luxury fashion owners. Its popularity reaches its highest point among Gen X luxury fashion owners.
Miu Miu is the sister label to Prada, and was founded in 1992 by Miuccia Prada.
Prada is synonymous with luxury and timeless sophistication. The brand has gained recognition for its impeccable craftsmanship and innovative designs of classic silhouettes and limited-edition pieces. Beyond making a statement in fashion, most expensive Prada bags represent elegance and exclusivity.
Burberry's brand is ranked #359 in the list of Global Top 1000 Brands, as rated by customers of Burberry. Their current market cap is $10.74B. Prada's brand is ranked #618 in the list of Global Top 1000 Brands, as rated by customers of Prada.
Prada and its sister brand Miu Miu both saw their value retention rates grow 13% each. Rebag attributed Prada's growth to the re-edition 2000 Hobo bag gaining a 109% retention rate.
Brands like Valentino rose on the index but Prada took the top spot, while Gucci moved down to number two, and Moncler went to number three. Balenciaga was pushed out of the top ten and there's no surprise there as the 2022 controversies from November of children in campaign shots caused an uproar.
While other fashion brands strictly follow industry trends, Prada either ignores them or establishes them. It prides itself on being innovative (“Innovation is at the core of Prada's success”), cutting-edge and modernistic, which Miuccia Prada summarized by saying: “My idea is always to avoid nostalgia”3.
A Miu Miu store in Hong Kong, where Prada is listed. Prada has recently become an outlier in the luxury market. While many big players struggled to pick themselves up amid weaker shopping appetites from their high-end clientele, Italian-born Prada has had a dream streak.
The dress code at Prada varies according to the location. Generally, the dress code at Prada is smart casual. Smart jeans, dress shirts and loafers are acceptable. Shorts, flip flops and sportswear are not permitted.
Target market:
Prada's target market consists of affluent individuals who value high-quality, luxury fashion items. By adopting a premium pricing strategy, Prada caters to the preferences of its target audience, who are willing to pay higher prices for products that convey status and prestige.
Prada item #1: The Galleria Bag
Its popularity has led to numerous variations in size and color, securing its status as a staple in Prada's collection.
Prada's competitors and similar companies include Hermes, Armani, Gucci, Burberry, CHANEL and Jimmy Choo. Italian luxury fashion house since 1913. Hermes International is a company manufacturing fashion luxury goods.
For over 100 years, Prada has designed and sold beautifully crafted and ingenious handbags, clothes, shoes, and accessories for women, men, and now children. Prada today has become synonymous with luxury goods and never fails to disappoint year-in and year-out. LUX is a proud provider of authentic Prada consignments.
Quiet Luxury is a fashion style characterized by understated elegance, refined simplicity, and high-quality materials.
1. Louis Vuitton. Louis Vuitton was founded in 1854 and it is one of the world's greatest and most valuable luxury brands ever, with excellence and timeless appeal. Louis Vuitton began its journey as a trunk maker and innovatively transformed travel goods.