You'll leave the shampoo on for 5-15 minutes before rinsing with cool water if your colored hair has been recently dyed or is discolored. If it's your first time trying purple shampoo, experiment with leaving it on for only 5-10 minutes before washing it out.
How long you leave it in for depends on your hair type. Warm Blondes: Leave in for 1-3 minutes before rinsing. Neutral Blondes: Leave for 3-5 minutes before rinsing. Cool Blondes: Wait 5-15 minutes before rinsing.
Zoe's answer: Leaving purple shampoo in your hair for longer than the recommended time is not always a good idea. The longer you leave it, the more pigments will be deposited on your hair and they could even stain it permanently.
Purple Shampoo
If your hair is on the yellowish, orange end of the spectrum, purple shampoo will fix it. Like blue shampoo, purple shampoo is another at-home option that's formulated to neutralize brassy yellow and orange tones in color-treated hair.
Others may be too weak, meaning they need 10 minutes or more to make a noticeable difference to brassy tones if they manage to do anything at all. However, we've created the 'Goldilocks' of purple shampoos; a product with just the right level of purple tones, which takes 3-5 minutes to work its magic on brassy strands.
If you leave purple shampoo on for too long, you may find yourself with a little lilac hue. This color is not permanent and is more likely to happen if you have very light blonde hair or if your hair is dry and damaged. To remove the purple hue, switch to regular shampoo for your next few washes.
Apply a dollop of Color Balance Purple Shampoo into your hands, and emulsify it (rub between your palms). You'll notice the deep purple begin to turn foamy, creamy, and a paler shade of lavender. Now, apply this emulsified lather to your hair; massage in, and let it sit for a few minutes before rinsing.
DON'T use purple shampoo more than once a week
“You only need to use purple shampoo once a week to see a difference. Overuse of purple shampoo can sometimes over-eliminate tones and make the blonde appear visually darker, which isn't always the desired effect.”
"You want to stop using it two weeks before any lightening service. The purple shampoo can cause build up making the hair look dull and darker if overused." This makes the lightening process more difficult to create a seamless blend.
“Purple shampoo does not cancel out orange so if the hair has any orange or yellow orange tones in it, the purple shampoo would actually make them warmer depositing red into the hair.”
The short answer: No! People have been trying this technique because your hair will absorb more of the purple pigment when it's dry.
Purple shampoo is a toning shampoo used for all shades of blonde hair to help preserve its color and keep locks looking healthy and vibrant. The shampoo essentially acts as a color-correcting toner for your hair without you ever having to step foot in a salon.
Purple shampoo is for already bleached hair, so if you're hoping to lighten brown hair with purple shampoo, you'll be disappointed. This is all down to the fact that purple shampoo isn't lightening. Instead, it brightens blondes by canceling out yellow tones, which just happen to be opposite purple on the color wheel.
Plus, purple shampoo will immediately tone your hair after a wash, so doubling purple hair products is unnecessary. To keep your hair from drying out, Kell recommends following up with “a strengthening or repairing conditioner.”
"Alternate your purple shampoo with a moisturizing shampoo," says Wiley. "Depending on how brassy your blonde hair is, you won't need to use the toning effects every wash, and it is important to add moisture and strengthen hair during the color process to keep hair healthy and strong."
Purple shampoo is purple colored shampoo that distributes purple pigment to neutralize brassy, yellow tones. Purple is used because, if you take a look at the color wheel, it is the direct opposite color of yellow. This means purple and yellow cancels one another out.
“It's almost like a way to brighten the color to a cooler tone,” Harwood adds. “So, if the hair has a little bit of a yellow tone, a pigmented purple shampoo is going to neutralize that warmth.” Because of this, violet hued shampoo can also neutralize those yellow, brassy tones in more than just blonde hair.
What is Purple Shampoo? Purple shampoo is purple colored shampoo that distributes purple pigment to neutralize brassy, yellow tones. Purple is used because, if you take a look at the color wheel, it is the direct opposite color of yellow. This means purple and yellow cancels one another out.
OK, so what is the best way to use purple shampoo? Well, for starters, you want to apply it on completely wet hair. (Note: If you have especially dry or brittle ends, we'd also recommend putting a tiny amount of conditioner on just the tips to prevent them from absorbing too much pigment.)
2/ At Home Toning Products
Secondly, you can find toner in some haircare products like a purple shampoo, that will help you maintain your colour between treatments at the salon. A salon toner is more pigmented and the results will last longer than an at-home toning product like a purple shampoo.
Purple shampoo is the perfect product for anyone looking to maintain their vibrant, fresh from the salon, lightened hair for weeks. That said, purple shampoo on its own, isn't a lightener or hair dye. So it can't darken your hair or make it any lighter.
How Often Should You Use Purple Shampoo? Purple shampoo is meant to only be used weekly or when your hair is looking brassy — not every day. Generally, you'll want to incorporate it into your hair care routine one to three times a week in place of your usual shampoo for color-treated hair.
Adding this simple step to your routine can keep your color vibrant and prevent brassiness while you lather, rinse, and repeat.
Because it does not contain an ingredient that will chemically change the color of your hair, purple shampoo cannot truly lighten hair. If anything, purple shampoo may make your hair temporarily slightly darker.
DOES PURPLE SHAMPOO DAMAGE HAIR? The cool violet pigment in purple shampoo won't damage hair, but if you leave it on strands too long, those purple pigments will take their job a little too far and could turn tresses a purple-violet colour.