You mix it with 20 Vol developer in a ratio of 1 part cream toner to 2 parts developer and apply, saturating the hair really, really well. The application typically takes around 15 minutes. And the processing takes another 15-20 minutes. You should see a good lift plus really effective purple toning with this product.
It's important to apply it on dry hair because once your hair is wet you will cut the absorption of color into your hair by a significant amount and you lose the benefits of the toning shampoo. But if you apply it dry, the toning color has time to soak into your dry hair first. Here I am applying it to my head.
Generally, purple toner is left in the hair for about 10 to 30 minutes, depending on the desired level of toning and the starting color of the hair. If left on for too long, it can potentially lead to a bluish or grayish tint instead of the intended cool blonde shade.
Freshly shampooed and towel dried hair is when the toner goes on.
You want the hair cuticle to be open for toning. Towel-dry hair to about 65 - 75% dry then start toning. Usually color & bleach is on dry hair, even toners and colors that do not require developer; however toner that uses developer is recommended on towel dried hair.
If you have never toned your hair before, it's best to do a strand test first as the results of the treatment will vary depending on your hair's porosity. Leave the toner in for between 5-20 minutes: you can rinse a small section to see when the color has fixed to your liking.
This is all down to the fact that purple shampoo isn't lightening. Instead, it brightens blondes by canceling out yellow tones, which just happen to be opposite purple on the color wheel.
Hair toners act immediately and, according to the experts, must be left on your hair for 15–20 minutes on average. Bleach is needed to lighten hair color, (1) but bleaching is harmful to the hair. For this reason, hair toners are used as they change the hair color, but they don't turn it lighter or darker.
If you leave purple shampoo in your hair for 30 minutes, the risk of over-toning increases significantly. While purple shampoo is designed to neutralize brassy or yellow tones, leaving it on for an extended period can lead to overly cool or even purple-tinted hair, especially for those with light or porous hair.
"You want to stop using it two weeks before any lightening service. The purple shampoo can cause build up making the hair look dull and darker if overused." This makes the lightening process more difficult to create a seamless blend.
Apply a dollop of Color Balance Purple Shampoo into your hands, and emulsify it (rub between your palms). You'll notice the deep purple begin to turn foamy, creamy, and a paler shade of lavender. Now, apply this emulsified lather to your hair; massage in, and let it sit for a few minutes before rinsing.
It's thought that by applying pigment to dry strands (which are more absorbent), the end result will be more vivid. This might be the case for some people, but there's also the risk of more porous, damaged sections of the hair (the ends) absorbing more pigment than the newer hair towards the root.
Toners are applied after cleansing, in the morning and at night. They help balance the skin's pH and remove excess dirt, oil, makeup, and other impurities. All skin types can benefit from including a gentle, hydrating toner in their daily routine.
Yellow is the opposite of purple on the color wheel. So when your gray or lightened hair has unwanted yellow tones, purple shampoo acts as a toner and can cancel out brassy hues.
You should wait to shampoo your hair again after applying toner for about 24 hours. This will allow the toner to set and not wash out of your hair.
Toner isn't meant to change the color of hair, but it neutralizes the undertones of hair color that might be overly emphasized by dye or highlights. This product is especially useful for blonde hair, as it can heavily influence the type of blonde you're going for.
Best Toners for Brassy Orange Hair
Blue toners are the best for fixing orange hair! For light orange, definitely give the Wella Colour Charm T14 Pale Ash Blonde Toner a try! This is designed to remove gold brassiness (which is a mix of yellow and orange) so will help reduce those orange tones.
If you have naturally blonde hair, you'll generally let the purple shampoo sit for about 2-3 minutes before rinsing it with cool water. However, some brands may recommend leaving the purple shampoo on for 5 minutes if your hair is naturally blonde, so pay attention to the directions on the bottle.
The way it works is all down to the science of the colour wheel. As purple is opposite to yellow, this counteracts the brassiness and neutralises it to maintain your colour's radiance for longer. It helps to prevent that dreaded colour fade, whilst emphasising the shine and vibrance of surrounding darker hairs.
Convenience and Quick Fixes: On the other hand, if you're looking for an easy way to combat brassiness between salon visits, purple shampoo is your go-to product. Combo Strategy: Some people use both toners and purple shampoo. Toners help you achieve the initial colour, while purple shampoo helps you maintain it.
As in terms of toner, when it is applied on wet hair, it gets more time to settle than it should take. You see, a toner has a semi-permanent color base, so when you apply it on wet hair, the lifespan of the product has tampered. So, it is best to apply toner on an 'almost' dry hair.
Since overusing toners can make your hair dry and brittle, it is a good idea to balance this by using moisturising hair masks after toning. This will keep the scalp properly hydrated and the hair fibres will remain soft and supple.