Purple shampoo is a toning shampoo specially designed for blonde hair. It features crushed violet pigments that neutralize style-ruining brassy and yellow tones. On the color wheel, purple is the opposite of yellow, which is why purple pigments cancel out brassy, yellow tones.
Yes, using purple shampoo can help tone down unwanted orange or brassy tones in hair, especially if your hair is blonde or light brown. Purple shampoo works by depositing purple pigments that neutralize yellow and orange hues, creating a more balanced, cooler tone.
Timing: Regardless of how you apply it, the timing is crucial. Leaving purple shampoo on for too long can lead to a purple tint. Generally, 3-5 minutes is recommended for wet application, while 10-20 minutes might be suitable for dry hair, depending on the product and desired results.
Purple shampoo is not a replacement for toner! If overused it makes the haircolor drab & dingy!
Yes, using purple shampoo can help tone down unwanted orange or brassy tones in hair, especially if your hair is blonde or light brown. Purple shampoo works by depositing purple pigments that neutralize yellow and orange hues, creating a more balanced, cooler tone.
Unless the shampoo is specifically designed to be used as a daily toner, applying purple shampoo every time you wash your hair is typically discouraged because it can begin to eliminate too much yellow from your hair.
If you are not blonde enough, your purple shampoo will not tone correctly. 2. Purple shampoos are different in their color make up. Some are more blue, some are more violet, some are lighter, and some are darker.
If you leave purple shampoo on for too long, you may find yourself with a little lilac hue. This color is not permanent and is more likely to happen if you have very light blonde hair or if your hair is dry and damaged.
“So if you wash your hair twice a week, use the purple shampoo only once a week to keep the hair bright but not yellow.” Harwood also adds that purple shampoo can be mixed with regular shampoo to add some of the violet pigment into a regular hair cleansing routine without any risk of going overboard.
This might be the case for some people, but there's also the risk of more porous, damaged sections of the hair (the ends) absorbing more pigment than the newer hair towards the root. So, to avoid a patchy purple effect, use the Blonde Assure Color Toning Purple Shampoo as advised: on wet hair.
Brass usually shows up as yellow or orange tones in blonde hair and orange or red tones in brunette hair. Brassy hair is caused by an overabundance of warm pigments in your hair, usually caused by bleaching and the hair coloring process.
"You want to stop using it two weeks before any lightening service. The purple shampoo can cause build up making the hair look dull and darker if overused." This makes the lightening process more difficult to create a seamless blend.
You can go up to 15 minutes next time if you notice little to no difference after drying your hair. If you have platinum, gray, or silver hair, you can leave the purple shampoo on for up to 30 minutes, depending on how brassy or discolored your hair is.
Refresh with a Hair Toner
Using a hair toner can control brassiness and make your existing color more vibrant. Semi-permanent and demi-permanent hair colors, glosses, and tinted shampoos and conditioners are all considered toners because they contain pigments to adjust hair tone.
Toning Mistakes
When you get your hair lightened, the stylist uses bleach to lift your natural color and then "tone" the highlight with a darker shade. Some people have warmer undertones than others, and those warm undertones can look brassy if not toned with a neutral or cooler shade.
You want the hair cuticle to be open for toning. Towel-dry hair to about 65 - 75% dry then start toning. Usually color & bleach is on dry hair, even toners and colors that do not require developer; however toner that uses developer is recommended on towel dried hair.
Purple toners are the best for brassy blonde hair! As a blonde, if you're seeing brass you're likely seeing unwanted yellow - and purple counteracts this.
If you leave purple shampoo in your hair for 30 minutes, the risk of over-toning increases significantly. While purple shampoo is designed to neutralize brassy or yellow tones, leaving it on for an extended period can lead to overly cool or even purple-tinted hair, especially for those with light or porous hair.
When To Use Purple Shampoo After Bleaching? Avoid washing your mane for the first 48 to 72 hours after bleaching it. This is to give your hair enough time to seal in its new color. If you waited 72 hours before washing your hair after it was bleached, you could use the purple shampoo the next time you shower.
Different shades of brassiness need different pigments to fight them. For example, orange brassiness needs a product with blue pigments to remove that orange brassiness. If you use a toner or colour with purple pigments in it on orange brassiness, it won't do anything.
Over-toning: Purple shampoo is designed to neutralize yellow or brassy tones in blonde or gray hair. Using it excessively can result in over-toning, leaving your hair with a dull, ashy, or even slightly purple tint.
Purple shampoo can be drying, so be sure to follow up with a purple conditioner and/or your favorite color-protecting hair mask to restore lost moisture.