To solve the problem of having lilac-tinged hair, the best way to use purple shampoo is by applying one day per week or when you start to notice brassy tones. Unless you have white hair or gray hair, you shouldn't leave the purple shampoo on for longer than 15 minutes at a time.
Keep in mind that purple shampoo does not replace your regular shampoo and should only be used once or twice a week. Doss warns that there is such a thing as too much purple. “When you eliminate too much yellow, it visually ends up darker and a lot of people don't want it to look darker,” she says.
One downside of purple shampoo is that overuse can lead to a purple or violet tint, especially if left on for too long. It's important to follow usage instructions to avoid this issue and to ensure the best results for your hair.
Depending on your hair's porosity and how often you wash it, you may want to use purple shampoo once or twice a week as part of your regular hair care routine. This will help maintain your color between salon visits and keep brassy tones at bay.
Purple shampoo is essentially a color corrector that cleanses. You want to use it anywhere you need that color correction, so that would include the ends. If you're concerned about drying, you could try just the purple conditioner instead.
If you leave purple shampoo in your hair for 30 minutes, the risk of over-toning increases significantly. While purple shampoo is designed to neutralize brassy or yellow tones, leaving it on for an extended period can lead to overly cool or even purple-tinted hair, especially for those with light or porous hair.
Purple shampoo acts as a toner to get rid of brassy tones and return your hair to a cooler, salon-fresh blonde. After dying your hair blonde, your blonde hue may become brassy over time. Brassy blonde hair is commonly caused by washing your hair, chlorine, and even UV rays from the sun.
If you've wondered whether you can use purple shampoo every day, the answer is generally no. Purple shampoo is most effective if used as needed to reduce visible brass.
Brass usually shows up as yellow or orange tones in blonde hair and orange or red tones in brunette hair. Brassy hair is caused by an overabundance of warm pigments in your hair, usually caused by bleaching and the hair coloring process.
A lot of people ask about leaving purple shampoo in their hair for an hour or more to get a more intense result. This definitely isn't necessary! In fact, when it comes to how long to leave purple shampoo in, a few minutes will do. This is all you need with our Nexxus Blonde Assure Purple Shampoo.
On the flip side, if you leave the shampoo on for too long or don't rinse it out thoroughly, those violet pigments can overstay their welcome, leaving your hair with a grungy, grayish-purple tint. Not exactly the icy blonde look you were going for, right?
Too much purple tone in these products can cause the hair to look dull and over toned. The more orange the hair throws off from the shampoo lightening the natural hair, the more the public use the toning shampoo to tone out the warmth, resulting in over toned, murky, green/khaki, dull looking blonde hair.
Over-toning: Purple shampoo is designed to neutralize yellow or brassy tones in blonde or gray hair. Using it excessively can result in over-toning, leaving your hair with a dull, ashy, or even slightly purple tint.
There are many reasons why platinum shampoo is a far better alternative to purple shampoo. First of all, platinum shampoo can make your hair look incredibly shiny. It's also less likely than purple shampoo to cause your hair to become dry and brittle.
If your hair is brown, you may need to bleach it more than once before you apply the grey dye. It's important you get your hair as light as possible before you attempt to turn it grey – this will help ensure a more even tone and vibrant, all-over colour.
Orange hair to light brown: Try using a medium ash blonde hair dye, as it can help neutralize the orange tone and achieve a cool light brown hue. Another option is to wait for the orange tones to fade and apply a light brown hair dye over it, making sure to choose a shade with ash undertones to neutralize the orange.
You can go up to 15 minutes next time if you notice little to no difference after drying your hair. If you have platinum, gray, or silver hair, you can leave the purple shampoo on for up to 30 minutes, depending on how brassy or discolored your hair is.
Purple shampoo can be drying, so be sure to follow up with a purple conditioner and/or your favorite color-protecting hair mask to restore lost moisture.
Best Drugstore: L'Oréal Ever-Pure Sulfate-Free Purple Shampoo and Conditioner. If you're shopping for a fantastic purple shampoo and conditioner with a drugstore price point, look no further than this highly rated duo from L'Oréal.
For those who tend to go brassy quite fast and prefer a cooler blonde, Newton recommends 'Use your purple formula every second shampoo, no more than twice a week. Each time, use your normal shampoo for the first cleanse followed by the purple, then rinse and condition. '
Purple shampoo has been used for decades by hairdressers, mostly to help tone and neutralize blonde and gray hair, getting rid of brassy or yellow tones for an overall more cool-toned look.