What makes the Olaplex system so universally beloved is that it works with all hair types and textures. As Martine Robertson, director of education at Olaplex puts it, "Olaplex is for everyone, literally. All hair goes through stress that can lead to breakage.
The brand's strong social engagement created something of a digital hair salon when the beauty industry was struggling, driving millions of social media users to engage with the company.
While the products aren't as expensive as, say, a Dyson dryer, they're still more than your usual drugstore picks. That leads us to the obvious question: Are Olaplex products really worth the money? The short answer would be yes, they are.
Simply speaking, Olaplex formulas penetrate each hair strand (rather than slipping over the surface) to repair the disulphide bonds that become damaged as a result of bleaching, heat treatments, overzealous straightening, or simply heavy-handed brushing.
The ingredient, which is a fragrance, has been officially classified as 'reprotoxic' as it was found that it could have adverse effects on fertility, as well as on the development of a foetus.
Earlier this month, news broke that Olaplex has been using an ingredient that could potentially be related to, or even cause, fertility issues. Since then, social media outlets (TikTok in particular) have been buzzing about the potential risk butylphenyl methylpropional (or “lilial") may cause to Olaplex users.
The hair care brand Olaplex removed an ingredient known as lilial from its popular No. 3 Hair Perfector product following an EU ban on the chemical. European regulators cited research in animals suggesting that lilial, typically used as a fragrance, could cause infertility issues.
Olaplex treatments can benefit anyone with hair damage, but they are especially great for anyone who has gotten a dramatic color change, such as bleach. “I personally use it on my clients that are fragile or going for a platinum look,” says Deeke. “It's a must with each service.”
Can I use it every day? Olaplex N°. 6 can be used daily on wet and dry hair, however, the effects of N°. 6 work up to 72 hours so you shouldn't need to use it daily unless you wash and condition your hair daily.
In simple terms, an Olaplex treatment helps repair damaged hair, bringing back life and shine. When your hair makes contact with chemical, thermal and mechanical processes commonly found in many products and services, the disulfide bonds in your hair break. This can leave your hair looking lifeless, or worse, damaged.
Normally you will see a difference straight away however some people find that after 2 treatments they get best results. Always remember less is more with Olaplex as too much will over strengthen your hair and may make it feel hard.
The system was created to aid with chemical in-salon treatments like bleaching and relaxing, which can be super damaging to hair. The addition of Olaplex means that these services are far less damaging in the long run, especially if you continue the system at home too.
"Olaplex No. 3 Hair Perfector is not being banned,” they reassured beauty lovers. While lilal has been removed from the formula, fans will continue to reap the benefits of the Olaplex product as its patented ingredient, bis-aminopropyl diglycol dimaleate, will remain a key feature.
Kim Kardashian, Jennifer Lopez and Margot Robbie are just a few of the many stars using Olaplex's top-selling hair repair offerings to keep their strands in tip-top shape.
Bis-Aminopropyl Diglycol Dimaleate is Olaplex's patented ingredient. This technology works by finding single sulfur hydrogen bonds and cross-linking them back together to form disulfide bonds.
To use it, apply a generous amount from the roots to the tips of your hair, either as a pre-wash treatment or overnight. Comb through and leave it to work its magic for at least ten minutes. From Chrissy Teigen to Rosie Huntington-Whiteley and Kim's sister Kylie, the brand has a loyal A-list fan base.
The original formula for Olaplex's No. 3. treatment contains butylphenyl methylpropional, also known as lilial, a fragrance that has recently been officially classified as "reprotoxic" by the EU, and therefore subject to a ban beginning on March 1.
While pricey, my Olaplex Shampoo and Conditioner review is that it is worth the price tag. As a team, both of these products leave my hair incredibly soft, noticeably less frizzy, and healthier than before. Highly recommend!
Apparently, you are supposed to shampoo your hair first before applying the Olaplex. This is to remove the buildup of dirt as Olaplex can't penetrate dirty hair as effectively. Once you have shampooed and rinsed, you can then apply the Olaplex.
Olaplex No. 1: Bond Multiplier is for professional in-salon use – and can be put on the hair as a standalone treatment, or if you're getting your colour done, it is mixed in with the bleach and put straight onto your hair in foils.
OLAPLEX is a bond builder, not a conditioning treatment or protein treatment, allowing extensive use, the minimum is once weekly. Start with two treatments a week then go from there.
Leave to sit for at least 10 minutes. If your hair is extremely damaged (or if it just needs a little boost), you can leave the Olaplex on for up to 90 minutes. Rinse out in the shower, then follow up with shampoo and conditioner.
After we reached out, Olaplex responded: "In September 2020, the EU regulatory authority announced their intent to [have] Butylphenyl methylpropional commonly referred to as "lilial" phased out by March of 2022. At Olaplex, lilial was previously used in small amounts as a fragrance in No. 3 Hair Perfector.
The Olaplex class action lawsuit seeks to represent purchasers or acquirers of Olaplex Holdings, Inc. (NASDAQ: OLPX) common stock pursuant and/or traceable to Olaplex's initial public offering conducted on or around September 30, 2021 (the “IPO”). Captioned Lilien v. Olaplex Holdings, Inc., No.
The UK and EU have recently banned the popular high-end haircare staple, 'Olaplex No. 3' due to the ingredient lilial and its link with infertility. The brand has therefore stated that the ingredient, also known as butylphenyl methylpropional, will no longer be used in their products.