“Bleaching the eyebrows can help make bushy eyebrows look better if you don't want to thread them. The bleach is basically the colour of your skin, and it blends into your skin and makes the brows look subtle.
This one is for bold people! The bleached brow is making a comeback in 2022, drawing inspiration from the 90s when it was everywhere.
The look first gained momentum when fashion designers like Alexander McQueen and Anna Sui waltzed icy-hued brows down the runway in the '90s. Celebrities including Jared Leto and Madonna shortly followed suit.
The benefits of eyebrow bleaching are: Reducing harsh contrast between dark brows and light hair. Softening the look of brows, giving a more youthful look. Brightening the look of skin.
The trend really took off in the '90s with celebrities such as Madonna and Jared Leto hitting the runways with lightened eyebrows regardless of hair color. This wasn't about matching your hair to your eyebrows. This was about making a statement.
While the trend is reminiscent of the '90s, when nearly invisible, thin, plucked eyebrows were all the rage, the bleached look has come back into the trend cycle time and again, from the 1990s to 2022.
Sometimes, the natural hair color can be so light that it's not visible to the naked eye. Tinting blonde hairs is also beneficial for those with dark hairs. Many clients that have dark hair find that there are many blonde-like hairs within their brows and in areas that would add thickness to their overall look.
“A bleached brow will soften the expression, as opposed to dyeing them a darker colour, which can make them look stronger.” Madonna with bleached eyebrows in the '90s. Various celebrities have tried the look in recent years, some for special occasions, while others are making it a part of their aesthetic.
Tinting enhances your brows, at least temporarily (it lasts about a month—and even up to six weeks if you're lucky). It gives brows a more natural look (versus using a makeup pencil to fill brows). To add to our previous point, tinting your brows allows you to go more minimal on your makeup bag.
"For 2022, brows are taking on a slightly softer look. Lamination is amazing, but for a lot of people it's too much," she explains. "Tinting them and using a strong brow gel gives them a nice, dense, feathery look." She name-drops Patrick Ta's Major Brow Lamination Gel as her go-to gel.
Sure, bleached brows have been around for decades, but the bold look was once reserved for the edgiest of style stars like Madonna, Lady Gaga and Miley Cyrus. Nowadays, the most mainstream fashionistas are lightening their brows and making the headlines.
Recently, the bleached brow has been sported by celebrities everywhere from the red carpet to the runway, making it the latest of the '90s trends to forge it's way back into the mainstream fashion sphere. Cara Delevingne has jumped aboard the bleached eyebrow trend.
But it seems the goalposts have moved once again as trendsetting celebrities have started a new craze - eyebrows that you can't see at all. The 'no eyebrows' trend has been displayed by A listers from Nicola Peltz to Kylie Jenner in recent months, who have posed with whitened, or perhaps even bleached, brows in photos.
For a photoshoot modeling the latest lingerie collection for her brand Skims, Kim bleached her brows to complement the bleached hair she debuted at last month's Met Gala. We're not sure how we feel about bleached brows at the moment. Maybe they're an acquired taste?
"Ingredients used to bleach the hair [that include] high concentrations of hydrogen peroxide can cause serious burns," says New York City–based dermatologist Michelle Henry, pointing to studies that say over 50 percent of women who bleach their eyebrows notice local side effects such as redness, scaling, or itching.
After you bleach your brows, Elena points out that you'll begin to see your roots in just one week, and you'll see your natural color coming back in about two. Your brows will likely need to be touched up more often than you touch up your regular hair color if you dye or bleach it, too.
For her brows, she used Kybrow Gel ($18 at Ulta Beauty), after they were bleached, of course. We don't know exactly who bleached her brows because no one is taking responsibility — and they should! They look amazing on her. @kendalljenner X MET GALA '22.
If you've tried plucking, threading, waxing, “soap brows,” or tinting your own brows and failed miserably, meet “brow mapping,” a new TikTok beauty craze that offers an easy way to groom eyebrows.
Six years on, we're in a new decade but the obsession continues – it's just the shape that has changed. Back in the mid-2010s, Cara Delevingne was the undisputed queen of eyebrows, with her “big brow” the gold standard. In 2022, tweezers are back – and so is the skinny eyebrow, last seen in Gen Z's favourite Y2K era.
Bleached brows have been arguably the most significant trend seen on the red carpets and runways of 2022.
Turns out, Kim Kardashian's eyebrow routine is pretty complicated. She starts by waxing and trimming excess hair before shaping the brow with some foundation. Then, she fills in the brow with pencil and some gel. Finally, she highlights under the brow.
YOUR BROWS SHOULD BE DARKER
We hate to break it to you, but if you thought that your brows should perfectly match your hair, you might want to think again. In fact, your eyebrows should actually be darker than your hair color—unless your tresses are pitch black. This is what looks the most natural.
The shape, fullness, and texture all make a difference, and so can the actual color of your brows, which is where eyebrow tinting comes in. Brow tinting is a noninvasive way to enhance and define your existing brow hairs using semi-permanent dye to darken the finer and lighter brow hairs that normally can't be seen.