Koreans have a longstanding and immense passion for taking care of their skin. In ancient Korean culture, it was believed that outward beauty reflected the inner self; that true beauty came from having radiant skin. Since 700 B.C., Koreans have been researching, developing and documenting skincare methods.
In part, Koreans think that everyone deserves to appear attractive, so they devote a significant amount of time and money to their skincare regimen. In addition, Korean beauty salons are quite popular, particularly among women and men who wish to improve their physical appearance.
In 2015, a global survey by the International Society of Aesthetic Plastic Surgeons placed South Korea in the top ten of countries who had the highest rate of cosmetic surgeries. Korean beauty standards prioritize a slim figure, small face, v-shaped jaw, pale skin, straight eyebrows, flawless skin, and large eyes.
In Korea, skin is always first. They value skin as being more important than makeup or fashion. Their skin secret is that they are using alternative, animal and natural ingredients that a lot of popular skincare brands hadn't really considered using in the past.
Since ancient times, Koreans have only used natural, harsh-free ingredients for their skincare routines: green tea, “snail slime”, bamboo extracts, propolis, and honey are just some examples of the elements they used and have passed through generations.
In short, skin care is an inherent part of Korean culture. Head to TikTok and you'll see that Koreans view beauty not as a luxury but as a necessity. Countless videos suggest that from a young age, people are taught to take care of their skin and to look at skin care as a preventative measure.
In Korea, it is ideal for a woman to have slim features. A slim waist, thin hips and petite body are ideal. In regards to facial features, Korean women want a small petite fairy like face with double eyelids, while in the Western world, women want a thin nose with plump lips and doe like eyes.
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Sometimes called the “Cosmetic Surgery Capital of the World,” South Korea currently performs 24% of all cosmetic surgeries [1]. South Korea's ethno-historical context, societal pressures, economic opportunities, and cultural beliefs have all contributed to the popularity and growth in this field.
' Queen Seondeok was the 27th ruler of Silla and first Queen in the history of Korea. Along with her brilliance and wisdom, she was also known for her beauty—though historical disputes revolving around the truthfulness of these claims remain in academia.
When it comes to skincare, Cho says Korean women use “natural skin brighteners such as rice extracts, vitamin C, and licorice, as well as exfoliators. For stubborn brown spots, they will visit the dermatologist to lighten the brown spots using lasers.”
Beauty standards in South Korea differ significantly from beauty standards in the west. In general, this is a very image-conscious society and people here tend to place more emphasis on the importance of being beautiful, than what you will find in other countries across the globe.
Korean men have hair follicles with low sensitivity towards testosterone. It leads to slow growth of the body and facial hair.
The “visual” is the member who is considered to have the most attractive or interesting looks, and is likely to get the most endorsements and get positioned in the middle of group photos. Yoona is Girls' Generation's “visual”.
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For men, 175-180cm is considered to be the best height; whereas 160-165cm for women.
According to the results of the eighth Size Korea body index survey, adult Korean men had an average height of 172.5 cm, and adult Korean women had an average height of 159.6 cm — around 5 feet 8 inches and 5 feet 3 inches, respectively.
"Koreans value glowy, hydrated skin and would be unhappy if their skin started peeling or becoming dry," she adds. With those emollient ingredients in mind, "moisture, lots of moisture" is unsurprisingly Seoul-based board-certified dermatologist Dr. Cho Yun Joo's top advice for people dealing with acne.
Korean beauty advocates double dose of skincare products to seal the benefits and preserve the skin's health. This is why Korean women live by the rule of double cleansing, double eye mask and double hydration in their skincare regimen.
Korean skin care focuses on using natural ingredients and is ahead of the game in beauty product innovation. American skin care has traditional creams and toners but Korean skincare is unique. Korean skin care products have many forms - puddings, jelly creams, hydrating gels, peeling gels, sheet masks, etc.