“For maintaining ashy and icy blondes, it is best to choose toners in the violet or purple family. For maintaining vibrancy in warmer blonde shades, it is best to choose a toner in the yellow or gold family.”
Icy blonde hair typically requires rounds of bleaching and patience, depending on the base color you begin with and whether your hair has been colored before. If you're starting with a blonde base color, your journey to icy blonde strands is going to be easier than if you were starting off with a brunette base.
Comments452 If your hair after bleaching is an orange tone, you use wella T14 (blue base). If your hair is more of a yellow tone after bleaching, use wella T18 (purple/violet base). If you put T14 on yellow hair, it will turn slightly green.
T14 is a hair toner from the Wella Color Charm line, specifically designed for neutralizing unwanted warm or brassy tones in blonde hair. When used on orange brassy hair, T14 can help achieve a cooler, more ashy blonde tone. Here's how it works:
Best for: light or medium, cool skin tones
Finding the best platinum hair dye is its own special project. Characterized by its cool, icy whiteness, platinum blonde hair color, or platinum silver hair color, brings the drama.
The super light, pale, icy shades—think platinum blonde hair—are cool. Golden, strawberry blonde, or honey blonde hair is warm, while neutral shades fall somewhere in the middle, think those wheat-y or buttery blondes, says Celene.
While platinum is pale and also cool in tone, it often still has hints of warm beige to keep it grounded in the blonde family. On the contrary, ice blonde hair and highlights go as white as possible, sometimes with a touch of silver, perfecting a snowy balance of iciness and softness.
Both Wella T14 and T18 are ash toners. Ash refers to cooler tones meaning these will make your hair a pale, cool toned blonde rather than a warm or brassy tone. Ash toners are best if you want platinum blonde hair or if you are going for a pastel color after lightening.
Creates a beautiful, cool natural blonde while toning away brassy yellow and orange tones.
WELLA T18 TO FIX YELLOW TONES
Wella T18 is packed with purple pigments, which will neutralise those yellow tones and leave you with an icy blonde result. The Wella T18 Toner is the only toner of the range that's purple based and it's the most powerful at combatting yellow tones.
If your bleached hair looks more yellow than orange, you'll need a purple toning shampoo to neutralise the yellow. If your hair's turned orange, you'll need a blue toning shampoo to tone the brassiness and get rid of the orange.
Avoid exceeding 30 minutes total processing time."
Three steps to Ice White Blonde at home! Lighten virgin locks with Plex Bleach, then add White Toner to neutralise brassy yellow shades and create a cool finish for your White Heat Super Cool Colour. Nice ice baby. good!
Icy blonde is characterized by its pale, cool tones, often described as platinum with a hint of silver. This shade can range from a light champagne to almost white, making it incredibly versatile. Icy blonde hair tends to suit those with fair to medium skin tones, particularly those with cool or neutral undertones.
Because dark blonde hair already veers rich and warm, it's easy to take it to caramel heights by simply adding a few highlights through the mid-lengths and ends.
For creating the most ashy blonde.
This toner is for you if you hate even the slightest bit of warmth. Wella T14 has a blue-violet base, which means it will counteract (or reduce) gold / yellow orange tones.
Perfect for correcting and neutralizing brass. Quick and easy to use for at-home, salon-quality blondes. Vibrant, long lasting, fade resistant results. Vegan and free of parabens.
Creates a rich honey beige blonde. Can be used to fix brassy orange hair to transform it to a more flattering warm shade.
Different shades of brassiness need different pigments to fight them. For example, orange brassiness needs a product with blue pigments to remove that orange brassiness. If you use a toner or colour with purple pigments in it on orange brassiness, it won't do anything.
You want the hair cuticle to be open for toning. Towel-dry hair to about 65 - 75% dry then start toning. Usually color & bleach is on dry hair, even toners and colors that do not require developer; however toner that uses developer is recommended on towel dried hair.
However, toner is a great option if you find yourself in this predicament. While it may not literally darken the color of your hair, it can neutralize or reduce the appearance of the brighter, brassier tones in your hair, making it appear a bit darker in the process.
T18 and T19
They are easy to use and tone great. I love the icy blonde that it gives. Would probably forever use these. Definitely recommend.
In 2025, the top blonde hair color trend is all about cool, icy shades with ashy undertones, adding a modern edge to your look. For a warmer twist, honey blonde with golden highlights is making waves, offering a way to color and style hair that gives a naturally sun-kissed glow.
Platinum blonde hair
Timeless, glamourous and endlessly chic, platinum blonde is an almost-silvery blonde perfect for anyone looking to make an impact. This stylish blonde is on the much cooler end of the blonde spectrum – think ashy, pearly blonde with a hint of metallic shine.