A foundation with sheer to light coverage is best for older skin. Make sure it has a radiant finish, too, to avoid it looking too dewy or matte. How do you keep foundation from setting into wrinkles? Opt for a lighter weight foundation to avoid it setting into wrinkles.
Powder foundations are great, but not for those with aging skin, since they usually settle into wrinkles. Really thick, full-coverage foundations can do the same. “A liquid foundation that's on the thinner side is usually preferable,” says celebrity makeup artist Beck Wainner.
As for choosing a foundation, Dubroff advises, “For mature skin, I like to use a buildable liquid or creamy formula.” Drier formulas can accentuate any kind of texture on the skin — and not in a good way.
Choose: Liquid foundation
"Powder can actually settle into wrinkles and accentuate them, but liquid products act like a filler for a smoother finish," Bruzzesi says. If you've got large, visible pores, liquid is also your best bet (the filler thing, again).
Do I apply concealer before or after foundation? Always apply your foundation first, unless you are using a powder foundation. Applying foundation first creates an even base to reduce overall redness, discoloration and minor blemishes.
A liquid foundation or tinted moisturizer is most likely to compliment a maturing complexion. Unlike powder formulas, liquid foundations are less likely to settle into your pores and fine lines. They're more flattering for aging skin, as they possess hydrating properties to naturally create that coveted dewy finish.
If you've ever thought your makeup makes you look more wrinkled, it might be by virtue of dehydrated skin. Makeup has a way of leaching the moisture from the skin, accentuating pores, and highlighting fine lines and wrinkles. So if your skin looks worse with foundation, this could be a major culprit.
Your concealer is your best friend as you age because it conceals wrinkles and lines better than a foundation. Once you've applied your foundation, apply a small amount of concealer only to the areas that need more coverage. Ensure that the product is blended in with a makeup sponge or with your fingers.
After you moisturize, smooth on a primer before you put on your foundation. "Applying primer as a makeup base is the key to softening wrinkles," says Jaclyn Peresetsky, a makeup artist and co-owner of Skin Perfect Clinic in Ohio. Choose one with a silicone base, which fills in uneven skin texture and fine lines.
While coverage level is a matter of personal preference, those with mature skin will want to blur texture and blend discoloration with a formula that doesn't settle into fine lines or dry patches—meaning it's best to avoid matte makeup, as it's more prone to creasing.
A thick and matte foundation can emphasize your wrinkles if you have mature skin. It might also crease and settle into fine lines, making them more visible. A dewy foundation will help give your skin a healthy and youthful glow, and it will also help hydrate your skin and minimize the appearance of wrinkles.
Makeup artist Helena Olivares advises swapping vampy plum or brown tones for more neutral shades, as they can look a bit harsh on aging skin. Neutral tones and subtle pinks, she explains, can help you achieve a more youthful appearance, as they instantly give the skin a brighter and cleaner look.
Make sure to get your daily allowance of vitamins and minerals by consuming foods rich in fatty acids and antioxidants. Eat a lot of bright fruits, green vegetables and fatty fish such as salmon. Avoid or reduce your intake of fatty or sugary foods. The quality of your diet is in some ways apparent on your skin.
StriVectin's skin care infused LINEblurFECTOR Instant Wrinkle Blurring Primer instantly fills and blurs the look of deep wrinkles while prolonging makeup wear.
Foundations are meant to make skin even and either luminous or matte, depending on skin type, and both of these formulas will do nothing to help you under your eyes. While it doesn't hurt to put foundation under your eyes, it certainly doesn't help. Skip this move and only add concealer and/or corrector under the eyes.
Make sure you exfoliate your face and have a good routine to keep your face clean before applying foundation on. Also, try and minimise the amount of products used on your face as this already increases creasing. Sometimes opt for a little bit of concealer on the areas of concern.
Fenty Beauty:
Celebrity makeup artists Ojas Rajani has clients like Aishwarya Rai, Sonam Kapoor and late Sridevi's favourite foundation is Rihanna's Fenty Beauty foundation.
Says Saloni Gupta, Delhi-based makeup artist, “If it is during the day, your makeup has to be very natural and the finish should be like second skin. The bride can opt for Chanel Aqua Lumiere, Chanel Perfection Lumiere or for a budget-friendly option, the Maybelline Dream Satin is a great option.
Clinique even better clinical serum foundation
Serum formulations are a godsend for more mature complexions. They blend with the skin (rather than lying on top and then settling into lines) and bring the benefit of skincare ingredients such as the vitamin C, salicylic acid and hyaluronic acid present here.
Never put concealer or foundation on your eyelids as a base, it will cause your eye makeup to crease.