French fashion house Hermes is the oldest luxury brand in the world still in operation today. It was founded in 1837 by Thierry Hermes. The designer originally produced saddles and other riding gear.
According to a survey run during the fourth quarter of 2024, Levi's is the joint most popular clothing brand in the United States, Hanes followed closely behind, with a score over 75 percent, followed by Adidas.
The label's LV monogram appears on most of its products, ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewelry and accessories. And the winner is... Hermès! The French fashion house is the world's oldest luxury brand still in operation today.
Brooks Brothers is an American high-end clothing brand, founded in 1818. It is the oldest apparel brand in continuous operation in the United States. Originally a family business, it is currently owned as a joint venture between Authentic Brands Group and Simon Property Group.
Louis Vuitton is the biggest clothing brand in the world both in terms of market cap and revenue.
Zara was established by Amancio Ortega Gaona in 1975. Their first shop was in central A Coruña, in Galicia, Spain, where the company is still based.
Stylist Law Roach revealed on “The Cutting Room Floor” podcast that Zendaya still hasn't worn looks from five fashion houses after they refused to dress her early in her career. “I would write the big five. I would write Saint Laurent, Chanel, Gucci, Valentino, Dior, and they would all say, 'No, try again next year.
Prada is a fashion icon across generations
Prada boasts a high level of brand awareness across all generations, peaking among Generation X and Millennial luxury fashion owners. Its popularity reaches its highest point among Gen X luxury fashion owners.
1. Kongo Gumi - 578 AD. Kongō Yoshie, the 38th master carpenter of Kongō Gumi, with company employees, early 20th century. Public Domain via Wikimedia.
The Tarkhan Dress, named for the Tarkhan cemetery south of Cairo in Egypt where it was excavated in 1913, is an over 5000 year old linen garment that was confirmed as the world's oldest piece of woven clothing.
“Loewe's 'pixelated clothing', cartoon-style high heels and anthurium breastplates are visually impactful and social media friendly”, Philips explains, adding, “this helps elevate brand awareness and permeate the greater collective fashion consciousness.
Quiet luxury is a lifestyle characterized by understated elegance and refined consumption, emphasizing exclusivity and discerning taste without overt displays of wealth. Outfit on mannequin exemplifying quiet luxury. The outfit is elegant and refined without any labels or ostentatious displays of wealth.
Both brands prioritize quality in their watchmaking, but the choice comes down to personal preference. If you prefer a classic and durable timepiece, Tommy Hilfiger may be your choice. However, if you're drawn to high-fashion designs and premium materials, Michael Kors watches may better suit your taste.
The two brands are almost the same in terms of craftsmanship, meaning the same level luxury in materials and detail. However, when it comes to luxury travel and luggage, Louis Vuitton tends to be more exclusive and rare in limited-edition releases.
Conclusion: Hermès' success stems from its unwavering focus on exclusivity, elite customers, and timeless value. By contrast, Louis Vuitton's struggles are tied to its overexposure to the aspirational market, reliance on volume-driven growth, and the eroding perception of exclusivity.