In: No-Mascara Looks Surprise—the year's biggest mascara trend is looking like you're not wearing any at all. The #fullfacenomascara trend is huge on social media, with creators pairing makeup looks with bare lashes. Get the look: A lash-enhancing serum can help your natural lashes look lush (even without makeup).
The #mascaratrend is a coded way for people on TikTok to talk about their past and present romantic relationships. Some have even used the word “mascara” to describe their sexual experiences, without the risk of being censored by the app.
Maybelline's Lash Sensational Sky High Mascara is still going viral on TikTok. At $10, this affordable mascara makes my lashes look fuller and longer.
two mascaras? (Or more!) That's the theory behind mascara cocktailing, the latest beauty trend taking over TikTok. The method is exactly what it sounds like: mixing a few different mascaras together like a cocktail (or a mocktail, of course) to create a custom lash look.
The word has taken on a whole new meaning on TikTok, which has a language of its own: “Aglospeak”. “Mascara” refers to someone's romantic partner and is being used with the hashtag #MascaraTrend as code to describe relationships.
Mascara = Boyfriend/Romantic partner or can refer to male genitals. Unalive = Suicide/Kill. Seggs/Shmex = Sex.
In English, this cosmetic was called mascaro from the 1880s until the 1920s, from the Italian word maschera, or "mask." Definitions of mascara. makeup that is used to darken and thicken the eye lashes. make-up, makeup, war paint.
In many cases, 'mascara' is being used as a metaphor for relationships, crushes, or romantic partners. Users talk about their experiences with 'mascara' to describe how they've been treated in relationships without directly using personal or emotional language.
Wet Lashes
This lash trend was a hit in 2024 and we think it's here to stay for 2025 beauty trends! Our wet lash application takes our popular volume application to new levels by offering a dewy, fresh-out-of-the-water look.
The no-mascara look has been quietly simmering under the radar for a few seasons now. Think back to the 2024 Met Gala, where Jennifer Lopez's soft-focus lashes paired effortlessly with her dewy complexion, or Riley Keough's luminous, mascara-free eyes that stole the show with their understated elegance.
Her lashes are brought to you by none other than two coats of Lancôme Doll Lash mascara—the drugstore find of all drugstore finds!
This mascara is the ultimate formula for when more is more: more definition, more lift and more length to transform lashes with impossibly real results. Using film-forming technology, it coats each lash in lightweight fibers that lock in place for a high-impact, fanned-out finish and smudge-proof wear.
Essence Lash Princess Mascara is the buzzy, cheap beauty product that has taken over TikTok “For You” Pages. TikTokers are captivated by the dramatic before and after videos of users who look like they're rocking false eyelashes but promise they're just wearing this mascara.
Blue mascara will not only draw attention to your eyes, but it'll also brighten the whites of your eyes to make you look more awake and alert. If you're still wary of color, why not try coating your lower lashes with Lash Alert Mascara in blue.
'Mascara' is being used as a code word on TikTok by young women to talk about their experiences of sex and sexual abuse.
In 1911, Anna Taylor, a Canadian, patented false eyelashes in the United States. Taylor's false eyelashes had a crescent-shaped strip of fabric bearing tiny pieces of hair. Another inventor of false eyelashes is Maksymilian Faktorowicz, a Polish beauty guru and businessman, who founded the company Max Factor.
Amador et al. identify the optimal eyelash length at about one-third the eye width (L/W ratio of 0.35 ± 0.15). Our results are convergent with this ratio. They also suggest, however, some variation across the ethnicities on the most preferred ratios.
Colorful lash extensions are making waves in 2025 as clients embrace creativity and self-expression. From subtle accents to full-color sets, this trend is perfect for anyone looking to stand out. Jewel tones like sapphire blue, emerald green, and amethyst purple are trending, along with soft pastels and bold neon hues.
Based on the comments and context of the captions, it's clear that these videos are not about actual mascara. These videos are actually about relationships, and 'mascara' is being used as a code word for someone's partner.
Young people are using “mascara” as a code word for talking about sex, relationships and assault. Posts tagged with #mascaratrend generally feature young women using the term “mascara” and associated metaphors to refer to romantic or sexual partners.
Mascaras are pigmented preparations for application to the eyelashes to make them look darker and longer and to make the whites of the eyes look brighter by contrast.
Chances are you've seen a lot of people talking about mascara recently - but it isn't about make-up. People have been using the word to talk about relationships in a way that avoids TikTok's censorship filters.
The meaning of Masara is : Emerald, A magical woman.
In the 1830s, Eugene Rimmel, a French perfumer, developed the first commercial mascara, made from a mix of petroleum jelly and coal dust. Rimmel named his mascara “mascaro,” which means “mask” in Spanish, as it was meant to mask any imperfections in the eyelashes.