What Is Purple Shampoo? Purple shampoo is a toning shampoo used for all shades of blonde hair to help preserve its color and keep locks looking healthy and vibrant. The shampoo essentially acts as a color-correcting toner for your hair without you ever having to step foot in a salon.
In sum, whether you have lightened dark hair or blonde hair, purple shampoo is an easy way to eliminate brass. Make it a part of your regular hair care routine so your hair color stays fresh and cool-toned.
Saying that, it does lather and in turn remove some build up from the hair, but I would advice you wash your hair with a normal shampoo first before purple shampoo, especially if you find your hair needs washing daily or hasn't been washed for a couple of days.
For this reason, purple shampoo is not just for color-treated blondes. Natural blondes need it, too, Harwood says. In fact, those who've been jumping on the unicorn hair trend of purples and blue in their hair can also benefit from purple shampoo to help keep violet hues from fading.
What is a purple shampoo? A purple-colored shampoo contains purple pigment to neutralize brassy and yellow tones on lighter hair. "The main reason it is purple is because on the color wheel, it is the direct opposite color of yellow, which means purple and yellow will cancel one another out," explains Kandasamy.
"Alternate your purple shampoo with a moisturizing shampoo," says Wiley. "Depending on how brassy your blonde hair is, you won't need to use the toning effects every wash, and it is important to add moisture and strengthen hair during the color process to keep hair healthy and strong."
Who should use purple shampoo? Purple shampoo is for those with light hair, salon achieved or natural, such as blonde, platinum, silver / gray, white, or pastel. Because it is made for light colored hair, if you're brunette you wont see any results.
Will my hair go back to its original colour if I discontinue use of the Colour Renew Tone-Correcting Shampoo? Yes, this tone-correcting purple shampoo treats the surface of your hair. Discontinuing use and returning to a normal daily shampoo and conditioner will ultimately fade away the effects of the purple shampoo.
Purple shampoo works the same way to eliminate brassiness on brown hair as it does on blonde. It helps to prevent color fade, while emphasizing shine, keeping brown hair vibrant and rich. Using purple shampoo on brown hair regularly will take out any unwanted warm tones in your strands.
Because it does not contain an ingredient that will chemically change the color of your hair, purple shampoo cannot truly lighten hair. If anything, purple shampoo may make your hair temporarily slightly darker.
"You want to stop using it two weeks before any lightening service. The purple shampoo can cause build up making the hair look dull and darker if overused." This makes the lightening process more difficult to create a seamless blend.
DOES PURPLE SHAMPOO DAMAGE HAIR? The cool violet pigment in purple shampoo won't damage hair, but if you leave it on strands too long, those purple pigments will take their job a little too far and could turn tresses a purple-violet colour.
Purple shampoo is a toning shampoo specially designed for blonde hair. It features crushed violet pigments that neutralize style-ruining brassy and yellow tones. On the color wheel, purple is the opposite of yellow, which is why purple pigments cancel out brassy, yellow tones.
This means purple and yellow cancels one another out. Therefore, when using purple pigment on brassy, yellow tones it color corrects your hair's hue restoring it to its former bright, cooler color. If you can't seem to keep your hair bright, purple shampoo offers a good solution to keep unwanted warmth under wraps.
Using a purple shampoo on grey hair can help to remove brassy yellow shades, leaving you with a flattering silver undertone.
Brunettes who lighten their hair through highlighting, balayage, and ombre can use purple shampoos to help counteract unwanted brassy tones. It can also be used on color-treated brunettes who are seeing their rich brunette turn into a coppery-warm, flat color.
Using gentle circular motions work the product around the scalp, between strands, and down the shaft. Let the product sit on your strands a bit longer than you might a traditional shampoo. About one or two minutes but not much longer than that, as it can be drying.
Purple shampoo can be used as a regular shampoo, or as an intensive treatment by applying it generously to dry hair. It won't affect, or damage brunette hair, but it can leave a lilac tint on light hair if left on too long. Always rinse, and follow with a moisturizing conditioner.
What Is Brassy Hair? Brassiness in hair is the unwanted warm tones that appear in colored hair. This is typical for people who have dyed their hair from brown to blonde or platinum. The reason the term is “brassy” is because of the color the hair turns when orange and red tones show up in strands.
Too Much of a Good Thing: Purple Shampoo Left On Too Long
You can, in fact, over-tone your hair. Leaving purple shampoo in your hair for an hour or more can cause your hair to look dull and lifeless. To leave purple shampoo for more than 10 minutes is already too much.
How Often Should You Use Purple Shampoo? Purple shampoo is meant to only be used weekly or when your hair is looking brassy — not every day. Generally, you'll want to incorporate it into your hair care routine one to three times a week in place of your usual shampoo for color-treated hair.
“Purple shampoo does not cancel out orange so if the hair has any orange or yellow orange tones in it, the purple shampoo would actually make them warmer depositing red into the hair.”
Others may be too weak, meaning they need 10 minutes or more to make a noticeable difference to brassy tones if they manage to do anything at all. However, we've created the 'Goldilocks' of purple shampoos; a product with just the right level of purple tones, which takes 3-5 minutes to work its magic on brassy strands.
Together, the ammonia and citric acid acts like a mild bleach, lightening the hair every time you wash it. So if your hair is already light blonde, this continual lightening will cause the hair to become dry and brittle and then break.