What is the deal with mascara on TikTok?

Author: Mr. Darian Morar III  |  Last update: Tuesday, August 12, 2025

TikTok fan? Chances are you've seen a lot of people talking about mascara recently - but it isn't about make-up. People have been using the word to talk about relationships in a way that avoids TikTok's censorship filters.

What does the mascara trend on TikTok mean?

The #mascaratrend is a coded way for people on TikTok to talk about their past and present romantic relationships. Some have even used the word “mascara” to describe their sexual experiences, without the risk of being censored by the app.

What is the mascara all over TikTok?

Maybelline's Lash Sensational Sky High Mascara is still going viral on TikTok. At $10, this affordable mascara makes my lashes look fuller and longer.

What is mascara slang for?

“Mascara” refers to someone's romantic partner and is being used with the hashtag #MascaraTrend as code to describe relationships. As an example, one TikToker joked: “My mascara stuck its wand in another tube.”

What is the famous mascara from TikTok?

Maybelline's Lash Sensational Sky High Mascara is still going viral on TikTok. At $10, this affordable mascara makes my lashes look fuller and longer.

Best Drugstore Mascara Showdown! Maybelline Sky High Mascara, Essence Lash Princess Mascara & More

What is the new mascara trend?

In: Colored Mascara

For lashes, fun colors are the new black. Multicolored eye looks with blue, green, pink, and even burgundy mascara are trending right now. Get the look: If you're interested in colored mascara and how to wear it like a pro, choose a shade that complements your eye color or outfit.

What is mascara code for on TikTok?

“Mascara” is a code word to talk about sex, relationships, and assault. “Mascara” started as a way for users to get around TikTok's censoring algorithm and talk about their past and present romantic relationships with men.

What is the other meaning of mascara?

In English, this cosmetic was called mascaro from the 1880s until the 1920s, from the Italian word maschera, or "mask." Definitions of mascara. makeup that is used to darken and thicken the eye lashes. make-up, makeup, war paint.

What is mascara girl code?

'Mascara' is being used as a code word on TikTok by young women to talk about their experiences of sex and sexual abuse.

What does shmex mean?

Seggs/Shmex = Sex.

What is the mascara controversy influencer?

The latest example: the TikToker Mikayla Nogueira. Earlier this week, the 24-year-old beauty influencer uploaded a video reviewing a mascara. Soon after, she faced a tidal wave of backlash online as people accused her of wearing fake lashes to amplify the mascara's effects, thereby providing inauthentic advice.

What is the mascara Kim Kardashian uses?

Her lashes are brought to you by none other than two coats of Lancôme Doll Lash mascara—the drugstore find of all drugstore finds!

What does all I need is mascara mean?

Chances are you've seen a lot of people talking about mascara recently - but it isn't about make-up. People have been using the word to talk about relationships in a way that avoids TikTok's censorship filters.

Why do people use mascara?

It is used to darken, thicken, lengthen, and/or define the eyelashes. Normally in one of three forms—liquid, powder, or cream—the modern mascara product has various formulas; however, most contain the same basic components of pigments, oils, waxes, and preservatives.

What is a mascara wand?

These wands give you a cleaner, more even application. The spiky, plastic bristles help comb through clumps and distribute mascara evenly, so they're great for lengthening and lash separation. They tend to be paired with more liquid, “wet” mascaras, meaning you must give your lashes a few seconds to dry.

What is the mascara everyone is talking about on TikTok?

All in all, essence Lash Princess mascara is a TikTok beauty product that actually lives up to the hype.

What is the trend in mascara on TikTok?

What does "mascara" mean on TikTok? The #MascaraTrend is basically a coded way for people to talk about their past and present romantic relationships, how good or bad they were, and, ahem, what the sex was like.

What does blue mascara mean?

Blue mascara will not only draw attention to your eyes, but it'll also brighten the whites of your eyes to make you look more awake and alert. If you're still wary of color, why not try coating your lower lashes with Lash Alert Mascara in blue.

What is mascara a metaphor for?

In many cases, 'mascara' is being used as a metaphor for relationships, crushes, or romantic partners. Users talk about their experiences with 'mascara' to describe how they've been treated in relationships without directly using personal or emotional language.

What does the name mascara mean?

In the 1830s, Eugene Rimmel, a French perfumer, developed the first commercial mascara, made from a mix of petroleum jelly and coal dust. Rimmel named his mascara “mascaro,” which means “mask” in Spanish, as it was meant to mask any imperfections in the eyelashes.

What is this word mascara?

mascara. noun. mas·​cara ma-ˈskar-ə : a cosmetic especially for darkening the eyelashes.

What are TikTok codes?

A TikTok QR Code allows you to link the URL for a specific TikTok profile with a scannable, shareable QR Code. When the QR Code is scanned, users are directed to that TikTok profile to view and like short-form video content, as well as follow creators.

Can you show products on TikTok?

You can post content that promotes a brand, product, or service on TikTok. This includes: Promoting yourself or your own business. Promoting a third party brand or its products or services in exchange for payment or any other incentive.

What is the color code for TikTok text?

You can eyeball the colors or use these HEX codes to get the TikTok font colors: White — #FFFFFF. Black — #000000. Red — #EA403F.

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