What is the average revenue of a day spa?

Author: Haylee O'Kon IV  |  Last update: Tuesday, October 21, 2025

With a total market size of $19.3 billion in 2022 and 21,848 spas in the US, the average turnover for a spa is about $880,000 per year. What does this means for your business? How much profits can you generate with a day spa?

How profitable is a day spa?

The revenue and profit of a day spa franchise owner vary based on factors like location, services, skills, and clientele. Successful owners can earn between $80,000- $100,000 annually. For medical spa franchise owners, the income can range from $250,000- $300,000 per year. Are spas a good investment?

What is the average profit of a spa?

The average profit margin of a spa can vary significantly depending on various factors such as location, operating expenses, overhead costs, and payroll. According to American Spa, the average profit margin for medical spas and day spas should aim for a profit margin of approximately 10% to 15%.

How much do day spa owners make a year?

Spa owner salary

Spa owners have the potential to earn more than salaried managers, but their income depends heavily on the success of the business. On average, a spa owner makes $89,691, with those owning highly successful and well-established spas possibly earning up to $200,000 annually.

What is the annual revenue of a spa?

The study reveals U.S. spa industry revenues raised 2022's record $20.1 billion to a new high mark of $21.3 billion in 2023—a year-over-year increase of 5.7 percent. Average revenue per visit also climbed by more than five percent, from $111.5 to $117.2.

Increase Your Spa & Medi Spa Revenue with the 4 S's

What is a good profit margin for a spa?

The average profit margin of a spa typically ranges between 5% and 20%, with some high-end or luxury spas potentially reaching margins of 25% or more.

What is the turnover rate for a spa?

The common accepted standards for one turnover are: Pools - 6 hours. Spas - 30 minutes. Wading pools - between 1 and 2 hours.

What kind of spa makes the most money?

Med Spas: Often generate higher revenue, ranging from $500,000 to $2 million or more per year, due to the higher cost of services like Botox, laser treatments, and other advanced procedures.

How much does it cost to start a day spa?

On average, it costs between $155,000 and $552,000 to open a new spa, which includes securing space, purchasing equipment, paying for licensing, hiring employees, marketing, and more.

What is the average revenue of a spa?

With a total market size of $19.3 billion in 2022 and 21,848 spas in the US, the average turnover for a spa is about $880,000 per year. What does this means for your business? How much profits can you generate with a day spa?

What is the average gratuity for a spa?

The standard hospitality rate for massage tipping is 20 percent. For example, if a massage or body treatment costs $100, a 20 percent tip would be $20. "You can tip more or less depending on how satisfied you were with the massage," says Schweitzer, Don't forget to simply say thank you.

How much can you sell a spa for?

In general, most people ask between 25–35% of what they originally paid for the spa.

How to increase revenue in a spa?

There are a number of ways to do this, to name a few:
  1. Create treatment add ons or upgrades. ...
  2. Share business targets and revenue goals with the team. ...
  3. Upselling with sales targets and rewards. ...
  4. Upselling tips for therapists. ...
  5. Product training.

Why are day spas so expensive?

Rural Areas: Spas in major cities often charge more due to higher operating costs and demand. A luxury spa in Houston or New York will likely cost more than a similar one in a smaller town. Destination Spas: These are typically more expensive as they offer a full wellness retreat experience, often in scenic locations.

How many hours a day should a spa run?

For portable spas it is recommended that the filtration cycle run between 4 - 8 hours per day, depending on your usage and swim spas should run between 12 - 16 hours per day, depending on usage.

What are the requirements to open a day spa?

Depending on your area and the services you intend to offer, you may need to apply for a variety of licenses and permits before you can open a spa. Normally, you'll require a cosmetology or esthetician license, a business license, and a health and safety permit.

What does a full day spa include?

Body treatments may include sauna, whirlpool, jet bath, steam room, massage, mud bath, salt scrub, seaweed body wraps, clay or herbal body masks, reflexology and waxing. Day spas also usually offer nail services, such as manicures, pedicures and paraffin treatments.

Does it cost a lot to run a spa?

Here are some ballpark figures based on average usage and electricity rates: Summer (warmer months): For a well-insulated premium spa, you can expect to pay between $30 and $50 per month on electricity. Winter (colder months): In colder regions, monthly costs can rise to between $60 and $80 per month.

How much can a spa owner make?

The estimated total pay for a Spa Owner is $128,701 per year, with an average salary of $95,411 per year. These numbers represent the median, which is the midpoint of the ranges from our proprietary Total Pay Estimate model and based on salaries collected from our users.

What businesses make the most money?

Finance, law, real estate, health care, and software development are among the most profitable industries in the US. If you're looking to make as much money as possible, consider starting a legal services business, a brokerage, a health care company, or a software-based venture like a virtual assistant business.

What is the most economical way to run a spa?

Utilise Off-Peak Power Hours

Often these off-peak hours will be early in the morning or late at night when fewer people are using electricity. Setting your spa via the control panel to heat your spa during this window to significantly reduce your monthly power bill.

What is the most popular service in a spa?

Massage also helps improve flexibility by loosening up muscles that may have become stiff over time. This is the most popular type of spa service, and there are many different types of massages from which you can choose.

Is it hard to start a spa business?

Running a spa requires more than just being a skilled practitioner. You will also need a solid business plan to help you identify your potential costs and create a roadmap that you can follow. Below are some of the key decisions a business plan can help you make.

How much does a spa franchise owner make?

Industry experts estimate the average day spa owner salary is $80,000 per year or more, with many owners earning more than $100,000 annually. MassageLuXe stands out from the average day spa. As an owner, you have a chance to build wealth.

How to sell a spa business?

Here are nine steps you can follow to successfully sell your spa business:
  1. Get your spa business ready for sale. ...
  2. Determine the value of your spa business. ...
  3. Prepare a sales package. ...
  4. Identify potential buyers. ...
  5. Qualify potential buyers. ...
  6. Negotiate the sale. ...
  7. Draft a purchase agreement. ...
  8. Close the sale.

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