What has happened to Proactiv?

Author: Broderick Breitenberg  |  Last update: Sunday, June 1, 2025

In recent years, Proactiv has changed owners several times. It was owned by Guthy-Renker, the business behind many of the big infomercial-oriented beauty brands, for years, before being taken over by Nestlé Skin Health in 2016. Nestlé Skin was taken over by a consortium of investors in 2019, and rebranded to Galderma.

Did Proactive go out of business?

While the parent company's name will change, the Proactiv brand remains intact and Alchemee will continue to nurture it, Pappas said. The classic three-step solution includes renewing cleanser, revitalizing toner and repairing treatment.

What is Proactiv called now?

About us. (formerly known as The Proactiv Company) At Alchemee, we create science-based solutions that provide better skin for life. Our portfolio of brands deliver effective products and systems combined with ongoing care and empathetic support for lifechanging results.

What to replace Proactiv with?

Some reasonably priced skincare lines that offer multi-step acne treatment systems include:
  • AcneFree Clear Skin Treatments (benzoyl peroxide)
  • Olay Fresh Effects Clear Skin Acne Solutions System (salicylic acid)
  • Neutrogena Complete Acne Therapy System (benzoyl peroxide and salicylic acid)

Does Proactive still work?

Proactive has actually been scientifically proven to be one the worse products you can use on your skin, yes it sometimes MAY get rid of pimples but its doing worse damage to your skin then what pimples do. Proactive drys up your skin and does such bad damage.

What Happened to Proactiv? | A Lookback

Should I stop using Proactiv?

There is no limit to the length of time you can use Proactiv. If you discontinue Proactiv, your blemishes are likely to return because the key causes of acne are hormonal and genetic.

Did Kendall Jenner actually use Proactiv?

“I had exhausted all other options and [decided to] try Proactiv. It really worked for me. I feel great on the inside and out.”

Has proactive changed their formula?

Proactiv Acne Body Wash, Clear blue, 9 Fl Oz

The formula has changed from what was previously sold (and what's pictured on on this page!) This used to be a light blue wash, now it's white. Whatever was changed in the formula is not great.

Is Rodan and Fields the same as proactive?

Rodan & Fields, LLC, known as Rodan + Fields or R+F, is an American skincare and haircare company. Katie Rodan and Kathy A. Fields, creators of Proactiv, founded Rodan + Fields in 2000 and sold it in 2003.

What is the new brand of proactive?

The Proactiv Company became Alchemee in November and released its first line under the new name, Restorative Routine, this week. The company said that following this launch, Alchemee will be introducing new brands and products to address common skin conditions like psoriasis, eczema and dermatitis.

Do celebrities use Proactiv?

You may not think that Kendall Jenner, P Diddy, and Justin Bieber have that much in common, other than the fact that they're famous, but they actually share the same skincare regime: they all use Proactiv products.

Who bought proactive?

--(BUSINESS WIRE)--Taro Pharmaceutical Industries Ltd. (NYSE: TARO) (“Taro”) today announced the completion of its acquisition of Alchemee, formerly The Proactiv Company (TPC), from Galderma. The acquisition includes Alchemee's business and assets worldwide, including the Proactiv® brand.

Does Walmart sell Proactiv?

Proactiv Acne Regimen Kits in Acne Treatments - Walmart.com.

Does Target sell Proactiv?

Proactiv Solution 30 Day Acne Treatment Kit - 5 Fl Oz/3pc : Target.

Is proactive better for you than butter?

Plus, since ProActiv spreads are made with a rich blend of vegetable seed oils, they contain unsaturated fat, as well as plant sterols. Replacing saturated fats with unsaturated fats in the diet has been shown to lower cholesterol**, which is another reason why people sometimes choose ProActiv vs butter.

Why isn't Proactiv working?

For the most part, Proactiv products are not strong enough to moderate severe or stubborn acne. Sometimes, it may be strong enough for the first few weeks but then the results start to taper off and your skin starts to go back to how it was.

What ever happened to Proactiv?

Proactiv, the acne-oriented skin care brand, is rebranding. The company's new name will be Alchemee and the products will focus on a range of skin needs, not just acne.

What can I use instead of proactive?

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What are the side effects of proactive?

Check with your doctor as soon as possible if any of the following side effects occur:
  • painful irritation of the skin, including blistering, burning, crusting, itching, severe redness, or swelling.
  • skin rash.

How did Kendall get rid of acne scars?

Kendall Jenner's Swears By Microneedling with PRP

Kendall's candid discussion about her experience with PRP highlights its effectiveness, particularly in managing and healing acne scars that many find difficult to treat.

Does Kendall Jenner have PCOS?

L'OFFICIEL caught up with Entrepreneur Model Kendall Jenner and talked about being starstruck, managing social media expectations, and her advice to women navigating PCOS. “I have a condition, I'm going through something, and just to normalize it would be much better in the fashion industry.” Kendall told L'OFFICIEL.

Why does Proactiv work so well?

Benzoyl peroxide kills the p. acnes bacteria that cause acne. With Proactiv+ Micronized BPO , dives directly into the pore where the bacteria lives. Salicylic acid works on blackheads, whiteheads and plugged pores by helping slough off dead skin cells.

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