Purple shampoo is a toning shampoo specially designed for blonde hair. It features crushed violet pigments that neutralize style-ruining brassy and yellow tones. On the color wheel, purple is the opposite of yellow, which is why purple pigments cancel out brassy, yellow tones.
Purple shampoo is specifically designed to neutralize brassy, yellow tones in blonde hair, leaving it looking cooler and more vibrant. This is because purple and yellow are complementary colors, and the purple pigment in the shampoo cancels out the yellow tones in the hair.
It features crushed violet pigments that neutralize style-ruining brassy and yellow tones. Hair stylists often tone bleached or blonde hair to neutralize brassy yellow and orange tones on bleached hair with a purple color. Purple shampoo is a great at-home solution for toning hair and preventing brassiness.
Purple is opposite of yellow, which means that purple shampoo works to cancel out the yellow (and light orange) brassiness found in highlighted, blonde, and platinum hair.
Purple is used to cancel out orange tones to make blondes more cool tones than orangey toned. If you like your hair orange, don't use the purple shampoo as it will reduce those tones.
If you leave purple shampoo in your hair for 30 minutes, the risk of over-toning increases significantly. While purple shampoo is designed to neutralize brassy or yellow tones, leaving it on for an extended period can lead to overly cool or even purple-tinted hair, especially for those with light or porous hair.
If your bleached hair looks more yellow than orange, you'll need a purple toning shampoo to neutralise the yellow. If your hair's turned orange, you'll need a blue toning shampoo to tone the brassiness and get rid of the orange.
"You want to stop using it two weeks before any lightening service. The purple shampoo can cause build up making the hair look dull and darker if overused." This makes the lightening process more difficult to create a seamless blend.
Clarifying Shampoo
Most toners are not permanent, therefore eventually, after several washes, the 'cool' tones will fade. If you want that toner gone quicker, 2-3 washes with a clarifying shampoo will start to remove the blue, grey or purple stains.
Dyeing dark brown hair purple
We'll get the bad out of the way first; unlike our blonde and redhead sisters, chestnut shades are typically more stubborn to shift in colour. This means you'll have to lighten your hair a lot if a pastel lilac shade is your desired look.
If you leave purple shampoo on for too long, you may find yourself with a little lilac hue. This color is not permanent and is more likely to happen if you have very light blonde hair or if your hair is dry and damaged.
This might be the case for some people, but there's also the risk of more porous, damaged sections of the hair (the ends) absorbing more pigment than the newer hair towards the root. So, to avoid a patchy purple effect, use the Blonde Assure Color Toning Purple Shampoo as advised: on wet hair.
It's important to note that the pigment in purple shampoo isn't a lightener or hair dye but a gentle toner that works overtime. So it can't darken your hair or make it any lighter. For this reason, if your hair tone is too dark, it won't make it any brighter.
According to color theory, complementary colors effectively cancel one another out when mixed together. So using a purple shampoo over brassy brunette hair can help neutralize those yellow tones to reveal a more neutral or cool-toned hair color.
The violet pigment in the purple shampoo will not damage your hair; however, if you leave it on your mane for too long, those purple pigments will handle their job a little more effectively and could turn your hair into a purple-violet color. So, be cautious of how long you leave the purple shampoo on your tresses.
Purple shampoo contains purple pigments, which help to neutralize the green tones and restore your hair's natural color. To use purple shampoo for this purpose, simply apply it to wet hair and concentrate on the areas with the most visible greenish tint. Allow it to sit for a few minutes before rinsing thoroughly.
Use Clarifying Shampoo
A tried and true method you can use to remove purple tones and uneven color streaks from your hair is a clarifying shampoo. It is one of the best things for this purpose.
Q: For folks who don't want ashy hair color, is it hard to fix? A: It's super easy to fix. When formulating your shade, your colorist will likely use a copper or golden tone to counteract the ash.
A: Hello and thank you for your question! Yes, you can absolutely use the yellow to counteract purple hair dye.
Purple shampoo is a toning shampoo used for all shades of blonde hair to help preserve its color and keep locks looking healthy and vibrant. The shampoo essentially acts as a color-correcting toner for your hair without you ever having to step foot in a salon.
Brass usually shows up as yellow or orange tones in blonde hair and orange or red tones in brunette hair. Brassy hair is caused by an overabundance of warm pigments in your hair, usually caused by bleaching and the hair coloring process.
If you have never toned your hair before, it's best to do a strand test first as the results of the treatment will vary depending on your hair's porosity. Leave the toner in for between 5-20 minutes: you can rinse a small section to see when the color has fixed to your liking.
If you have any orange left in your hair, T14 is probably the best for your hair over T18. T18 is only effective if your hair is a level 10 or higher (purely yellow). Putting the wrong toner in your hair won't necessarily harm it, but it likely won't affect the color at all.
The level system is made up of 10 numbers which help determine the depth level of your natural hair. 1 is black, 5 is light brown, 6 is dark blonde, 7 is blonde and 10 is the lightest blonde.
Purple toners are the best for brassy blonde hair! As a blonde, if you're seeing brass you're likely seeing unwanted yellow - and purple counteracts this.