What does a purple toning mask do?

Author: Zoie Barrows  |  Last update: Monday, October 6, 2025

the details The Violet Crush Purple Toning Mask for Blondes, formulated with crushed violet pigments, knocks out unwanted brassiness in just 1 minute and is designed to moisturise and hydrate blonde hair, leaving it looking cooler and brighter.

What does a purple toning hair mask do?

This intense toning mask neutralizes brassiness, protects from bleach damage and UV discoloration.

How often should you use a purple toning mask?

The aforementioned purple hair mask is meant to be used no more than once per week in order to avoid over-toning. If you need to tone your hair twice a week, use the purple shampoo and purple mask one day, and the purple shampoo and purple conditioner on the other.

Do you put purple hair mask on wet or dry hair?

Apply evenly on wet hair and massage through to the ends. Leave on your hair for 5-10 minutes and make sure to rinse thoroughly.

Is a toning mask the same as a toner?

Gloss, toning shampoos, conditioners, masks and foams can also be considered toners, because all these products contain pigments that adjust the tone of your hair. Silver or purple shampoo can also be considered as such "kind of a toner".

PURPLE SHAMPOO FOR GRAY HAIR | Nikol Johnson

How long do you leave a toning mask on?

Leave on 1-3 minutes, and not more than 5 minutes, rinse well. Wash hands immediately. Use weekly or as needed until desired toning results are achieved.

How often should you tone your hair with purple shampoo?

Typically, you'll want to incorporate purple shampoo into your haircare routine up to twice a week in place of your usual shampoo for color-treated hair. Pair a corresponding purple shampoo and conditioner together to maximize the brass-busting benefits.

What happens if you leave purple hair mask on too long?

While it might be tempting to leave the mask in longer to achieve more noticeable results, overdoing it can lead to your hair taking on a purple tint. While this might be desirable for some, if you're aiming for a natural blonde or silver hue, it's best to avoid leaving the mask on for too long.

Is purple mask better than purple shampoo?

Unlike a shampoo, which cleanses and provides mild toning, a purple hair maskis a more intense treatment that offers deep moisturisation. This is particularly beneficial for hair that's damaged or dry from colouring processes. Hair masks often contain a higher concentration of purple pigments compared to shampoos.

Do I use conditioner after purple hair mask?

While a Purple Hair Mask does provide conditioning benefits, following up with your regular conditioner can help seal the hair cuticles and lock in the effects of the mask. Apply your conditioner, focusing on your mid-lengths and ends, then rinse as usual.

What happens if I leave purple shampoo in my hair for 30 minutes?

If you leave purple shampoo in your hair for 30 minutes, the risk of over-toning increases significantly. While purple shampoo is designed to neutralize brassy or yellow tones, leaving it on for an extended period can lead to overly cool or even purple-tinted hair, especially for those with light or porous hair.

How many washes does it take to remove purple toner?

Most toners are not permanent, therefore eventually, after several washes, the 'cool' tones will fade. If you want that toner gone quicker, 2-3 washes with a clarifying shampoo will start to remove the blue, grey or purple stains.

What does brassy hair look like?

Brass usually shows up as yellow or orange tones in blonde hair and orange or red tones in brunette hair. Brassy hair is caused by an overabundance of warm pigments in your hair, usually caused by bleaching and the hair coloring process.

Is purple toner damaging to hair?

So, does purple shampoo damage your hair? No, it's not inherently bad for your hair, but it is definitely ruining your color. "Color-treated blonde hair is super light and it shows dark stains easily. But when hair is chemically-lightened (“lifted”) it can be dehydrated and extremely porous.

What are the benefits of toner masking?

Benefits of Using a Toner Mask for the Skin:
  • (1) Enhanced hydration. Toner masks are soaked in toning solutions that often contain ingredients like hyaluronic acid and glycerin. ...
  • (2) Balancing and prepping. ...
  • (3) Targeted treatment. ...
  • (4) Soothing and calming.

What happens if you put purple mask on brown hair?

Well purple falls directly opposite yellow on the color wheel, which means purple pigment can offset or neutralize yellow tones. Purple shampoo can help neutralize yellow, orange, and brassy tones in hair that is blonde, platinum, silver, pastel, beige, gray, as well as brown hair.

Does purple mask lighten hair?

Purple shampoo is for already bleached hair, so if you're hoping to lighten brown hair with purple shampoo, you'll be disappointed. This is all down to the fact that purple shampoo isn't lightening. Instead, it brightens blondes by canceling out yellow tones, which just happen to be opposite purple on the color wheel.

What is the downside purple shampoo?

One downside of purple shampoo is that overuse can lead to a purple or violet tint, especially if left on for too long. It's important to follow usage instructions to avoid this issue and to ensure the best results for your hair.

What are the benefits of purple hair mask?

Reduces brassiness and yellow tones for fresher-looking blonde, highlighted or silver hair after just one wash. Protects blonde, highlighted or silver hair from heat damage, chlorine, sun, pH-unbalanced water and other hair color aggressors.

Should you put purple hair mask on wet or dry hair?

We've all wondered whether you can put purple shampoo on dry hair at some point, so we're here to set the record straight: toning shampoo should only ever be used on wet hair!

Is a toner better than purple shampoo?

A professional in-salon toner is more pigmented than a silver shampoo or purple shampoo that is used at home. However, these products are excellent products to maintain a bright or cool colour between salon appointments.

What is the kerastase purple mask?

Product Description. Nourish and strengthen your grey or blonde hair with Blond Absolu Masque Ultra-Violet by Kérastase, a purple hair mask. Containing special Ultra Violet Neutralisers, it works to neutralise brassy and yellow undertones, for a cool, bright blonde or silver color. Think of it as skincare for your hair ...

When not to use purple shampoo?

"You want to stop using it two weeks before any lightening service. The purple shampoo can cause build up making the hair look dull and darker if overused." This makes the lightening process more difficult to create a seamless blend.

Why isn't purple shampoo toning my hair?

Purple shampoo only works on levels 8+ . If you are not blonde enough, your purple shampoo will not tone correctly.

Will purple shampoo work on brown hair?

What Does Purple Shampoo Do for Brown Hair? If you've ever wondered, "Can brunettes use purple shampoo?", the answer is yes.

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