The United States spends the most on cosmetics. In 2018, US consumers spent a total of $89.71 billion on cosmetics. The next highest country, China, only spent $58.26 billion -- with about 4 times as many consumers.
That may be because they probably have the hardest time matching these products to their skin color and treatment needs. They are, however, the biggest users of fragrance. Overall, Hispanic women are the most likely to use makeup. The number is more than 86 percent across all age groups.
Theculturetrip.com ran different research and concluded that the top five most beauty-obsessed countries on earth are the United States, Brazil, Japan, Italy, and Mexico, as these five countries account for 41.4% of the world's expenditures on surgical procedures.
Bobbi Brown is one of the most well-established makeup artists in the world. She is the CEO of her cosmetics company, Bobbi Brown Cosmetics and also The Today Show's beauty editor.
The United States spends the most on cosmetics.
The next highest country, China, only spent $58.26 billion — with about 4 times as many consumers.
Japan, China and other countries located in Asia have a rich diet of vitamins (specifically A and C, which benefit skin elasticity) and minerals including antioxidants from fruits and green tea. The Asian diet is very low in saturated and total fat.
Turkey always grabs first position whenever you talk about the most beautiful women in the world. Enjoying strong association with various historical cultures and ancient empires, the country has produced some really photogenic ladies with immaculate natural beauty.
Share of shoppers buying beauty products online 2022, by gender. A survey conducted in the third quarter of 2022 revealed that globally, women were purchasing beauty products online more than men. An average of 32 percent of women worldwide purchased beauty products online from July to September of 2022.
L'Oréal is the leading beauty products company with over $35 billion in global sales (Statista) L'Oréal remains the top player in the beauty industry, with nearly $11 billion more in sales than second-place Unilever. Rounding out the top 5 are Estée Lauder, P&G, and Shiseido.
Iceland. From massive waterfalls to black-sand beaches, this island country is packed with unbelievable natural beauty.
“Faces are perceived as being more sexualized when wearing makeup, which indicates that sexualization can be communicated through facial cues (e.g., lipstick and mascara) and not only through bodily cues (e.g., through tight-fitting clothing, suggestive postures),” Bernard told PsyPost.
We get our first glimpse of cosmetics in ancient Egypt, where makeup served as a marker of wealth believed to appeal to the gods. The elaborate eyeliner characteristic of Egyptian art appeared on men and women as early as 4000 BCE.
According to a survey by CivicScience, in 2019, only 39% of women said they wear makeup daily, which is less than 52% from the same survey conducted in 2015. (Source) The percentage of people wearing makeup is trending downward.
TABS Analytics' second annual U.S. Cosmetics Study found that millennial women (ages 18 to 34) are the heaviest buyers of beauty products in the $13 billion cosmetics market (market size excludes skin care and hair care products).
Before I visited South Korea, incidentally exactly this time last year, I knew it was a teeming hub of beauty. But it wasn't until I visited Myeong-dong, one of South Korea's biggest shopping districts, that I realised just how epic the beauty scene is there.
The study revealed that global reality star Kylie Jenner takes first place with her makeup brand Kylie Cosmetics. Established in 2014, Kylie Cosmetics took the industry by storm with the launch of her famous lip kits, and her venture into the business world has been highly successful ever since.
In the spirit of speaking with data, I ran a quick survey on Qualtrics with about 60 men. 78% said they preferred women with the no-makeup look while just 22% said they preferred makeup. In a company context, product managers would assume that this revealed a clear preference.
Women around the world report higher levels of life satisfaction than men, but at the same time report more daily stress. And while this finding holds across countries on average, it does not hold in countries where gender rights are compromised, as in much of the Middle East and sub-Saharan Africa.
For generations, makeup has been seen as a "girls-only" enterprise, so we forget that it wasn't always that way. For millennia, stretching from 4000 BCE through the 18th century, men traditionally used makeup in myriad ways. It wasn't until the mid-1800s that makeup was relegated to one end of the gender spectrum.
Connecticut tops the chart as the state with the most beautiful women while Manhattan, NY is the number one city. Montana ranks highest as the state with the best-looking men while Jacksonville, FL takes the top spot as the city with the hottest guys.
I wanted to test skin color separately to find out whether it's important to perceptions of beauty. I found that without regard to physical features, people prefer light brown skin over dark brown skin or pale skin,” said Frisby, associate professor of strategic communication at the School.
They found the darkest skin in the Nilo-Saharan pastoralist populations of eastern Africa, such as the Mursi and Surma, and the lightest skin in the San of southern Africa, as well as many shades in between, as in the Agaw people of Ethiopia.