Neutral and pink colored eye shadows also make you look younger. Neutrals will also complement your everyday look without making you feel that you have over done your makeup, whether you are in the office or college.
Opt for a lighter eyeshadow rather than a dark, smoky shade on your eyelids and around the eyes, like Jenna Dewan Tatum. "Highlighting the corners makes eyes look brighter and fresh," says Ahnert. "Use a light color shadow in matte or shimmer to inner corner, lower lash line in outer corner, and the inner lid."
4. Opt for Matte Eyeshadow. While a pop of shimmer in the inner corners is always a good idea, Salgado says, those with mature eyes might find matte eyeshadow more longwearing and less likely to fade on mature skin. Stock up on matte eyeshadow palettes that are pigmented without emphasizing fine lines.
The short answer is: stay natural. It means using neutral colours like light brown, light pink, beige, or gray. Any shade of these colours will likely look good on you. Generally, nude colours are an excellent choice for mature eyes because of the natural look they provide.
Look for non-matte products that do double, triple, even quadruple duty—say, by adding a dewy glow, intense moisture, sunscreen to ward off spots and wrinkles, retinol and even a filter-like finish. “Dewy foundations give you a more hydrated, youthful look than matte foundations,” says Duque.
Like we mentioned, the best eyeshadow for mature eyes tends to be cream formulas, since they won't settle into fine lines. That said, it's a good idea to set cream products with powder formulas to avoid any transfer. You can do this for both your eyeshadow and eyeliner, by using a matte eyeshadow.
Being gentle with your skin will cut back on prematurely aging your skin, but less makeup will have your skin looking younger. You'll have less bacteria on your face. Bacteria is all around us but you don't want it on your face. Every single time a makeup brush touches your face, you're adding bacteria to your skin.
Using too many dark colours: Putting too much eye makeup, especially dark colours like black would draw attention to wrinkles and fine lines around the eye area. Such colors look way too harsh and would make you look older than your real age.
Almost all makeup artists will agree that matte and low-shimmer eyeshadows are better suited for mature women's skin. Shimmery and frosty eyeshadows tend to accentuate wrinkles.
Look for an eye cream with anti-aging ingredients like caffeine, peptides, and vitamin E. Retinol is another great vitamin for mature skin, as it amps up collagen production to help minimize fine lines and crow's feet by your eyes. It also helps restore firmness in the skin to age you down a few years.
Opt for Liquid Foundations
This is because powder foundations tend to settle into fine lines and wrinkles, making them more apparent. Liquid foundations and tinted moisturizers, on the other hand, often feature hydrating ingredients and a dewy finish, which are both flattering for this skin type.
A makeup artist once told us that harsh, thick eyeliner will age you like no other, especially if you only apply it to your bottom lash line.
This doesn't just include wrinkles, but things like dry skin and tired eyes, which can both be avoided. Reddit user Redhaired103 posted in /r/AskWomen that dark circles, pale skin, puffy eyes, and heavy makeup can also make you look older.
Soft and neutral colors favor mature women more than anything. Try to forget about how you rocked those black stuff around the eyes and think only of colors that match your skin tone. Colors like grey, taupe, cream, are suitable for anyone. Bright eyeshadows make your eyes look dramatic.
White to bright. “Use a white (or nude) kohl pencil eyeliner on your waterline for an instant eye lift. White eyeliner is a secret weapon to give the effect of wider, more awake and brighter eyes. Choose a water and smudge proof brand that will stay put all day.”
"The key to looking fresh is using a cream blush—it's more blendable," Brooke says. Warm shades with a hint of pink or rose gold in them work best for most skin tones.
“Making sure your brows have more depth and thickness than a thin pencil line will help any face appear younger. Soft baby strokes appear far more natural than a bold swipe.”
For the most part, if you're doing your own makeup and you're over the age of 50, you want to go for a dewy lightweight formula. "When you're younger your skin is thicker and healthier and it can hold more weight of product, and as you get older, that's just not true," says Linter.