The cool neutrals create a sense of calmness and tranquility, while the varying shades of green, blue, and purple are refreshing and promote a peaceful state of mind. These vibrant colors perfectly resonate with Gen Z's modern aesthetic and their affinity for digital and fashion influences.
Like Millennial Pink, Gen Z colors favor the eye-popping Cyber Lime (forecasted to be big in 2024) and Digital Lavender, also aligned with inclusivity. “[Cyber Lime] can speak to all, which Gen Z is very sensitive to,” said Guilbert.
Freelancing and side gigs are popular among Gen Z as they crave flexibility and independence. Employers who invest in their development and support their side projects are more likely to earn their loyalty.
Comfortable, relaxed clothes, such as large sweatshirts, baggy pants, and loose-fitting t-shirts, dominate Gen Z fashion. Oversized and baggy designs prioritize comfort and flexibility of movement, representing Gen Z's informal and relaxed lifestyle.
Recent data from our Statista Consumer Insights sustainability survey reveals that the majority of Gen Z prefer a more tactful approach to combat climate change, opting for peaceful protests and environmental initiatives instead of breaking the law or cancelling brands.
Gen Z yellow was heralded as a symbol of optimism and youthful exuberance in the dog days of the post-truth world. The shade – like poster paints in primary school – resurrects the traditional signifiers of childhood with its cartoonish intensity and one-dimensional flatness.
Statistically, Gen Z tends to register as Democrats, reflecting their greater openness to left-leaning causes compared to earlier generations.
Gen Zers are especially nostalgic for fashion from the 2000s. Low-rise jeans are also making a huge comeback courtesy of Gen Zers. Pop culture and fashion from the 2000s are coming back, courtesy of Gen Z.
Gen Z is redefining jewelry trends with a unique blend of individuality, sustainability, and self-expression. As a generation that values authenticity and ethical fashion, their jewelry choices reflect their desire for pieces that are both meaningful and stylish.
How Do Gen Z Flirt? Flirting for Gen Z has changed alongside the rise of digital communication. Instead of relying on traditional methods, flirting now often happens online through social media and dating apps. Many show interest by liking someone's posts or sending them direct messages.
"Regardless of common conceptions, this study shows that Gen Z is still drawn toward more traditional job roles, with doctor, nurse, teacher and dentist all appearing within the top 25 ranking," Shah said.
Our findings reveal that chocolate is the clear favorite among all Gen Z participants when it comes to Halloween treats. However, the Gen Zers in my household like chocolate, but they love fruity gummy candies.
Generation Z, term used to describe Americans born during the late 1990s and early 2000s. Some sources give the specific year range of 1997–2012, although the years spanned are sometimes contested or debated because generations and their zeitgeists are difficult to delineate.
Gen Z gravitates toward bold yet soothing tones, such as Heathered Plum and muted yellows. They also embrace earthy, eco-conscious colors like sage green and ultramarine shades such as Valspar's Encore.
Low-calorie, low-sugar, organic and alcohol-free beer, wine and spirits are targeted to this generation (as well as others) as more consumers seek healthier alternatives to add to their drinking experience.
Our study has established that the majority of Generation Z are zoo and aquarium proponents, and we're rather confident as to what they want out of their destination experience.
Gen Z loves exploring new foods and dining out frequently. Here's what the report reveals: Favorite food: About 20% of Gen Z mentioned pizza as one of their favorite foods. No surprise there.
Recent studies reveal an undeniable problem: Gen Z is the most depressed and anxious when compared with other generations. A significant percentage of Gen Z individuals report experiencing symptoms of depression and anxiety.
A part of this bump can be attributed to the generation finally entering the full-time job market, leading to higher wages. But the biggest contributing factor in their financial boost is the Great Wealth Transfer, expected to hit Gen Z bank accounts in the years to come.
GoDaddy Data Shows Gen Z Trusts Influencers More Than Friends.
The majority of Gen Zers say religion is either not at all important (32%) or not as important as other things (20%). Fewer than two in ten Gen Zers (17%) say that religion is the most important thing in their life.