Suitable for use on blonde, platinum and gray/silver hair. Remove brassy & yellow tones: Purple Conditioner also detangles your locks, moisturizes, reducess frizz, repairs split ends. Leaving your hair soft, silky, radiant and shiny.
The BTW Co's Purple Conditioner is a more natural way to brighten, condition and tone down brassiness in Silver, Gray and Blonde hair! This product gently conditions hair and adds moisture, while neutralizing the yellowing effects caused by heat styling, product buildup and environmental damage.
Just fyi: the best s/c for silver/white hair is the Redken Graydient shampoo (which is purple so removes all yellowy tones) and Graydient conditioner, which is blue/gray. Once the yellow is out, the conditioner imparts the necessary bluish tones, which keep silver/white bright.
Neutralization of Yellow Tones: Silver hair can sometimes develop yellow or brassy tones over time. Purple shampoo works by neutralizing these yellow hues, so it may help to maintain the brightness of silver hair.
They are both meant to counteract brassy tones in blonde hair. The reason they are purple (whether conditioner or shampoo) is the same. Thus, they do work in the same way (except one cleanses and the other conditions.)
Thanks to its pastel violet pigments, you can use this every day or whenever you wash your hair to gently tone and maintain the work of Blonde Moment Tone & Repair Purple Shampoo - there's no overdoing it! Apply generously and evenly to hair working through to ends. Leave on for 2-3 minutes then rinse well.
Purple conditioner is developed for blonde, lightened and gray hair. Anyone can use purple conditioner, but if you're a brunette, for example, it won't revitalize or alter the color of your hair in any way. If you're a brunette with highlights, however, you may see results in the lightened strands.
"You want to stop using it two weeks before any lightening service. The purple shampoo can cause build up making the hair look dull and darker if overused." This makes the lightening process more difficult to create a seamless blend.
Keep in mind that purple shampoo does not replace your regular shampoo and should only be used once or twice a week. Doss warns that there is such a thing as too much purple. “When you eliminate too much yellow, it visually ends up darker and a lot of people don't want it to look darker,” she says.
Use color-safe, sulfate-free shampoos and conditioners. Focus the shampoo on your roots and scalp, and the conditioner on the mid-lengths to ends of your hair. Deep condition your hair one to two times a week with hair masks. Choose a mask meant for color-treated hair.
Our favorite color-depositing conditioner is the dpHue Gloss+ thanks to its wide range of shades, easy application, and ability to soften and hydrate hair. For a clear gloss that adds shine to any hair color, we recommend the Pureology Color Fanatic Top Coat + Sheer.
Silver shampoo is designed for those with gray or silver hair, and as silver is opposite yellow on the color wheel. This shampoo fights brassy tones of yellow that can appear in your gray locks, and take away from your color. Thirdly, purple shampoo is used for blonde hair or those with blonde highlights.
If you are not blonde enough, your purple shampoo will not tone correctly. 2. Purple shampoos are different in their color make up. Some are more blue, some are more violet, some are lighter, and some are darker.
Red: a bold and daring choice that can create a stunning contrast with grey hair. This shade is perfect for those with warm skin tones. Purple: a unique, eye-catching shade that can add a pop of colour to grey hair. This hue is perfect for those with cool skin tones.
If you leave purple shampoo in your hair for 30 minutes, the risk of over-toning increases significantly. While purple shampoo is designed to neutralize brassy or yellow tones, leaving it on for an extended period can lead to overly cool or even purple-tinted hair, especially for those with light or porous hair.
If you have platinum, gray, or silver hair, you can leave the purple shampoo on for up to 30 minutes, depending on how brassy or discolored your hair is.
Purple shampoo should be applied in the shower or during a hair wash. While your hair is wet, apply the shampoo and lather it onto your hair. The amount of shampoo that you use will vary depending on your choice of product and how brassy your hair is looking.
Reduces brassiness and yellow tones for fresher-looking blonde, highlighted or silver hair after just one wash. Protects blonde, highlighted or silver hair from chlorine, sun, and other aggressors. Reduces frizz, breakage, and split-ends over time.
From sun exposure to colour and toner wearing off, grey hair is (sadly) just as prone to brassiness as blonde locks are. There's no need to panic though! Using a purple shampoo on grey hair can help to remove brassy yellow shades, leaving you with a flattering silver undertone.
Over-toning: Purple shampoo is designed to neutralize yellow or brassy tones in blonde or gray hair. Using it excessively can result in over-toning, leaving your hair with a dull, ashy, or even slightly purple tint.
Great for toning brassy hair.
It did leave my hair a bit dry but then again, most toning hair products do that. I've tried many brands of toning shampoos and conditioner and I have to say that this brand is in my opinion one of the top 5 brands.
Best Drugstore: L'Oréal Ever-Pure Sulfate-Free Purple Shampoo and Conditioner. If you're shopping for a fantastic purple shampoo and conditioner with a drugstore price point, look no further than this highly rated duo from L'Oréal.
All Ingredients
Aqua / Water / Eau, Sodium Laureth Sulfate, Sodium Chloride, Coco-Betaine, Glycol Distearate, Dimethicone, Cocamide Mipa, Sodium Benzoate, Hexylene Glycol, Parfum / Fragrance, Salicylic Acid, Carbomer, CI 60730 / Ext.