Ethical Analysis
Is Milk Makeup Cruelty-Free? Milk Makeup is cruelty-free. None of Milk Makeup's ingredients, formulations, or finished products are tested on animals anywhere in the world.
This product is 93% natural, vegan, clean, cruelty-free, paraben-free, and fragrance-free.
Yes! All of Milk Makeup products are cruelty-free and Leaping Bunny certified, which means we don't test on animals at any stage in our supply chain.
The name actually comes from the famous Milk Studios in New York City where creatives have been coming together for years for fashion and beauty photoshoots. (And today, it's the location where Milk products are developed.) Despite the name, there isn't a trace of dairy milk in any of the brand's products.
This statistic shows the share of female consumers in the United States that believe Milk Makeup produce and provide luxury goods as of May 2017. According to the survey of women interested in beauty and cosmetics that know the brand by name, 18 percent said they think Milk Makeup sell luxury goods.
Milk Makeup is not a Korean Brand because it is made in the USA. Milk Makeup partnered with Amore Pacific in 2019 as a way to break into the Korean market. All of the Milk Makeup products are still made in downtown NYC in the U.S. and are 100% vegan and cruelty free.
All of the brand's products are designed and produced at Milk Studios in New York. For its 2016 launch, Milk Makeup released its products in 50 Sephora stores across the US.
For that reason, I had to include it in my list of products to try first. Described as a 'universal face filter', it claims to 'blur pores and fine lines' and is a silicone-free, oil-free and non-comedogenic formula.
All aspects of the line are developed in-house at Milk Studios, our downtown NYC home.
Rumsey used the cult-loved Milk Makeup Kush Waterproof Mascara on Eilish, perfect for not only soft, fluffy volume but also a long-wearing formula that won't budge no matter how many tears (or Grammys).
Kush's hemp-derived formula was such a hit because of how conditioning it proved to be for lashes. But for anyone with oily eyelids, the product proved to be too slick, often leaving behind black smudges on the top lashline. While the residue was minor, it wasn't ideal. Hence, Kush Mascara's new waterproof formula.
This product is also vegan, cruelty-free, and gluten-free. What Else You Need to Know: This volumizing, conditioning, waterproof formula locks onto lashes for a smudge-free, transfer-proof finish. Heart-shaped fibers provide weightless volume, length, and curl.
M·A·C does not test on animals. We do not own any animal testing facilities and we never ask others to test on animals for us.
Milk Makeup products will never contain over 2,500 controversial and potentially harmful or irritating ingredients, including: Parabens, sulfates, BHA, BPA, plastic microbeads, talc, urea, retinyl palmitate, mercury or mercury-containing ingredients, resorcinol, formaldehyde, aluminum salts, and mineral oil.
Depending on the day, I'd say it lasts around 3 hours without any powder blush over it.
Milk Makeup's Hydro Grip Primer Is the Perfect Primer for Dry Skin | Allure.
Now the important part: Yes, the products are good. As in sell-out good. There are 120 products in the collection, and the twist-up sticks, like the Cooling Water stick, Holographic stick, and Blur stick, have proven to be the standouts of the collection.
As a brand, Milk Makeup's audience fall predominately within the 17-19 (Twitter) and 20-24 (Instagram) age brackets, with a strong female skew.
Pat McGrath Labs is not cruelty-free. They may test on animals, either themselves, through their suppliers, or through a third party. Brands who fall under this category could also be selling products where animal testing is required by law.
Special purpose acquisition company Waldencast Acquisition Corp. has acquired the brands Obagi and Milk Makeup to form a multibrand beauty and wellness platform valued at $1.2 billion.
Milk Makeup is 100% vegan, which means none of their products contain any animal-derived ingredients.
Milk makeup is very similar to Glossier, with a similar price point and a dedication to glowy, minimalistic makeup looks. Plus, they are cruelty-free and vegan!
A handmade powder pigment that can be worn as a buildable eyeshadow, highlighter, blush, or powder lipstick. Comes in a peel-off wrapper and portable reusable tube. This product is vegan, clean, cruelty-free, paraben-free, and talc-free.