These arbitrary social rules have no basis in reality — there are no serious repercussions if we disobey them. We won't fall ill if we don't wear makeup, for instance. The makeup brands propagating these messages want us to follow these rules for profits, not out of any concern for the consumer. Makeup is a choice.
We can choose to wear makeup when and if we want to. Everyone is beautiful with and without makeup, and there's no obligation to wear any. Your only obligation is to make yourself feel beautiful in whatever way you choose.
According to Mastroni, "It is not unprofessional to choose not to wear makeup to work, but it is unprofessional to judge one's colleagues based on their choice to do so or not."
This suggests that Gen Z treats make-up more as an option for special moments rather than an everyday necessity. Only 6% of Gen Z wears make-up every day, the lowest among all age groups, showing a more relaxed attitude compared to Millennials or Gen X.
Depends on whether you're attractive without make-up. Since every woman looks different, there's no hard-and-fast rule. A lot of dudes will say ``no make-up is more attractive,'' but they won't realize that the woman they're looking at is indeed wearing make-up, it's just subtle enough that the guy doesn't realize it.
Everyone can look incredible without a drop of makeup. It's all about the proper skincare routine to support your natural radiance. At FRANZ Skincare, we say ditch makeup products and let your skin steal the show.
Wearing makeup isnt a must for all girls, some choose to wear it, and some choose not to. Some ppl might go without makeup for reasons like skin health, comfort, natural beauty etc.
As the aforementioned hashtag displays, people are crafting full beats—eye looks included! —without a slick of mascara. It's at once effortless and impactful, which has officially become my beauty MO of 2025. Ahead, discover how to strike just the right balance and level up the bare lash trend.
“Emotionally and psychologically, not wearing a bra can be a statement about how you want to present yourself to the world, and also how you want to cover up very normal body parts,” she said. Dober said many women feel “liberated” by not wearing a bra, which is a sign of young women wanting to reclaim their “agency.”
If you wear makeup, you do so intentionally. Saying someone would look better without it is invasive, forward and even a bit of a backhanded compliment. If you've ever been on the receiving end of such a remark, it likely gave you pause. Perhaps you felt offended but didn't necessarily know what to say in response.
You are less likely to experience breakouts, blackheads, or pimples because the no makeup movement won't clog your pores. This is great because it also allows your skin to breathe, and you won't have to use harsh acne products that can dry out your skin.
In general, an employer cannot require female employees to wear makeup, and they cannot subject the female employee to an adverse employment decision for not wearing makeup. This is considered sex discrimination.
It makes it harder psychologically for them to feel confident and accept themselves as they are, day to day. On the same line of confidence, I don't wear makeup because on my own journey of self-acceptance, I don't want to feel like after I take my makeup off at the end of the day, that I looked better with it on.
Despite historical precedent that the opposite should be the case, makeup sales are beginning to decline. Data from NIQ shows that total makeup sales dropped 1 percent from January through October 2024, with the downturn accelerating particularly during the last 12 weeks of that period.
Seeing your children in makeup can cause mixed emotions: it signals a transitional growing-up period you may not feel ready for. Choosing an appropriate age is up to you, but a 2019 YouGov study suggests that most parents believe that children should be allowed to wear makeup between 14 and 16.
“Gen Z would have been going through some of their primary developmental stages regarding sexual initiation,” Kosenko said. “The average age of virginity loss is 17, and with COVID hitting during that time, individuals were not able to go through the typical developmental milestones on time.”
Fewer young people are having sex, but the teens and young adults who are sexually active aren't using condoms as regularly, if at all. And people ages 15 to 24 made up half of new chlamydia, gonorrhea and syphilis cases in 2022.
She explained that wearing baggy jeans to bars and clubs serves as a subtle rebellion against societal expectations of “dressing up” in the same way previous generations did, such as the millennial trend of opting for business casual for nights out.
“The ghost lashes are much like the no-makeup makeup look, really focusing on enhancing your natural lashes in an almost undetectable way,” explains Manuel Espinoza, a professional celebrity makeup artist and Black Radiance ambassador.
The 2020s haven't been easy with Covid-19, inflation, wars, and crazy politics—these anxiety-inducing times create a collective longing for simplicity. This return to minimalism is a social trend that we're also feeling in the beauty world. Forgoing mascara helps us save time.
The No-Makeup Makeup Look: A Closer Look at the Viral Trend. The no-makeup makeup look is all about enhancing your natural beauty without covering it up. Simple tweaks, sheer shades, and skincare for a dewy glow make it effortlessly chic. Watch Regina Burton demonstrate this trend in her easy no-makeup makeup tutorial.
To wear—or not wear—makeup is completely up to personal preference and comfort, and the reasons behind either choice are different for everyone.
JAPAN. Coming in at first place… drum roll please…is Japan. Racing ahead with the average person spending £241.83 per year on beauty and personal care, it's unsurprisingly become one of the fastest growing markets.
Wearing makeup is usually fine—it does not directly contribute to signs of aging. However, certain ingredients may contribute to the appearance of signs of aging. Drying ingredients are a great example.