For best results, use a purple conditioner after rinsing with your purple shampoo. You may want to wash hair with your purple system twice to thrice a week, depending on your blonde level.
After rinsing, you'll finish by applying a conditioner to moisturize your hair. You may notice that purple conditioners are available. However, you should only use a purple conditioner with your purple shampoo if you want a pale hair color or ashy tone.
That's where purple toning shampoo comes in. Summer can be particularly harsh on blondes thanks to environmental factors like the sun, chlorine, salt water and more. In order to keep your blonde looking cool while preventing brassy hair, purple shampoo is an absolute necessity.
If you lighten your hair, even in the form of highlights, preserving the life of your color in between salon visits should be a priority. Purple shampoo keeps your lightened hair vibrant longer by neutralizing brassiness. And it works on both blonde and brown hair.
Some blondes swear by locking in the purple toning with a purple conditioner. However, as the purple shampoo does most of the work, we think it's OK to use any conditioner you like. After rinsing, try a deep moisturizing hair mask to soften your hair, and smooth frizz.
Warm Blondes: Leave in for 1-3 minutes before rinsing. Neutral Blondes: Leave for 3-5 minutes before rinsing. Cool Blondes: Wait 5-15 minutes before rinsing. Redken Color Extend Blondage color-depositing purple shampoo tones and strengthens to help keep your blonde brighter, healthier, softer and nourished.
Things You Should Know
Wet your hair with warm water and massage in the purple shampoo from root to tip. Let the shampoo sit on your hair for 2-3 minutes if you're a natural blonde or 15 minutes for brassy color-treated hair. For gray or platinum hair, wait 30 minutes.
2. How should I use purple conditioner? For best results, use a purple conditioner after rinsing with your purple shampoo. You may want to wash hair with your purple system twice to thrice a week, depending on your blonde level.
How Often Should You Use Purple Shampoo? Purple shampoo is meant to only be used weekly or when your hair is looking brassy — not every day. Generally, you'll want to incorporate it into your hair care routine one to three times a week in place of your usual shampoo for color-treated hair.
Conditioner is especially important for dehydrated color-treated locks. Dying and highlighting your strands strips them of their natural moisture. Hydrate your strands with a moisturizing conditioner after every shampoo. Double up on the toning power by using a blue conditioner after each wash with blue shampoo.
Purple shampoo is for already bleached hair, so if you're hoping to lighten brown hair with purple shampoo, you'll be disappointed. This is all down to the fact that purple shampoo isn't lightening. Instead, it brightens blondes by canceling out yellow tones, which just happen to be opposite purple on the color wheel.
Did you know that most purple shampoos can make your hair too dry? It's designed to remove brassiness from your hair, but if used incorrectly they can leave a buildup on your strands that makes them brittle and dull.
Well, for starters, you want to apply it on completely wet hair. (Note: If you have especially dry or brittle ends, we'd also recommend putting a tiny amount of conditioner on just the tips to prevent them from absorbing too much pigment.)
The purple-tinted conditioner is for all shades of color-treated blonde, highlighted and lightened hair. By further strengthening strands and brightening hair color, it enhances the effects of both Strength Cure Blonde Shampoo and Miracle Filler Treatment.
Should I Use Purple Conditioner Too? According to Kell and Brown, a purple conditioner will have the same effect as the shampoo, and using both may actually dry out your hair, Kell adds. Plus, purple shampoo will immediately tone your hair after a wash, so doubling purple hair products is unnecessary.
Can you overuse purple conditioner? Too much purple tone in these products can cause the hair to look dull and over toned.
Purple shampoos are highly pigmented, and some of those pigments will always be left behind during the toning process, even after rinsing your hair thoroughly. But if you leave purple shampoo in your hair for too long, you could be left with purple, gray, blue, or lilac tresses.
If you leave purple shampoo on for too long, you may find yourself with a little lilac hue. This color is not permanent and is more likely to happen if you have very light blonde hair or if your hair is dry and damaged. To remove the purple hue, switch to regular shampoo for your next few washes.
You're applying it incorrectly.
"Rinsing it off too quickly makes it less effective," she says. "Applying it on damp, towel-dried hair as if you were applying a mask, combing it through evenly, and leaving it alone for three to seven minutes is the most effective [way to use purple shampoo]."
Others may be too weak, meaning they need 10 minutes or more to make a noticeable difference to brassy tones if they manage to do anything at all. However, we've created the 'Goldilocks' of purple shampoos; a product with just the right level of purple tones, which takes 3-5 minutes to work its magic on brassy strands.
DON'T use purple shampoo more than once a week
“You only need to use purple shampoo once a week to see a difference. Overuse of purple shampoo can sometimes over-eliminate tones and make the blonde appear visually darker, which isn't always the desired effect.”
If you want to use a purple shampoo, Maine recommends “soaking your hair with water and even adding a little conditioner on your ends” beforehand, to prevent the porous tips from absorbing too much pigment.
“Purple shampoo does not cancel out orange so if the hair has any orange or yellow orange tones in it, the purple shampoo would actually make them warmer depositing red into the hair.”
Zoe's answer: Leaving purple shampoo in your hair for longer than the recommended time is not always a good idea. The longer you leave it, the more pigments will be deposited on your hair and they could even stain it permanently.