For a colorful and easy way to achieve a '70s eye makeup look, try putting a matte nude-brown eyeshadow all over your eye, a shimmery golden yellow on the inner corner of your eye, bright blue eyeshadow in your crease, and smudge a forest green eyeshadow under your lower lashes.
Seventies eye makeup embraced frosty or pearlescent eyeshadows in bright, bold colors, but there was also an abundance of warm, earthy tones during certain years of this decade.
70s makeup embraced beautiful, bronzed skin and irresistible glossy lips while keeping brows bushy and full. Bronzer was swept generously onto the cheeks and forehead to give the complexion a sun-dipped appearance and then complemented by a sumptuous slick of nude lipstick.
Blue eyeshadow was a popular trend in the 1960s and 70s, and while it may not be as commonly worn today, it is not necessarily considered outdated or passé. I still remember that blue eyeshadow had a resurgence in the 90s, only to fade away again eventually.
Pastel, peach and pink lipsticks, often with a shimmer or frost finish, were worn throughout the decade. Lips tended to be more glossy than matte. Red lips came into fashion during a 1940s look trend. Lipliners were not as popular as they had been in years past.
Makeup trends in the 1970s ranged from all-natural to bright glam Disco styles. For most looks, the base consisted of sheer barely-there foundation with pink blush and lightly filled in eyebrows. Depending on the desired style, eyeshadow and eyeliner left more room for expression, like in Disco and Punk looks.
The makeup fan said: "If we want to look younger, we want to stay away from really harsh colours." She advised that claret, raisin and bright red may be a no-go if you're looking to take a few years off your look.
When it comes to makeup, the 70s can largely be categorised into two camps. The first: copper tones, nude glossy lips and bronzed, sun-kissed skin – what some would now call latte makeup. The other is the bolder of the two, with accents like blue eyeshadow, statement lower lashes and winged eyeliner.
In the 1970s, the slender, flat-chested look was still popular, and women could often be seen wearing bellbottoms and jumpsuits which accentuated their willowy figures. The ideal physique resembled that of an adolescent's, with a flat stomach and chest, slender legs, and slim hips.
Like it or not, shimmer and glitter dominated the better part of the 1970's. These were, after all, the years spent under bright lights and disco balls, performing highly choreographed dance numbers in eye-catching outfits (we can and will only assume every disco looked exactly how they do in a John Travolta film).
Blue eyeshadow, for most, pierced the common cultural imagination in the swinging '60s. The look became synonymous with the rising hemlines of the boomer generation, the growing women's liberation movement and the sudden availability of the contraceptive pill.
The disco era wasn't just about the clothes—it was about the makeup too! Learn how to recreate an authentic '70s disco look with dramatic eyes, glitter, bold blush, and glossy lips. Get the lowdown on must-have products and techniques for achieving that iconic '70s shimmer.
For a colorful and easy way to achieve a '70s eye makeup look, try putting a matte nude-brown eyeshadow all over your eye, a shimmery golden yellow on the inner corner of your eye, bright blue eyeshadow in your crease, and smudge a forest green eyeshadow under your lower lashes.
In the early 1970's through the 1980's Village Lip Lickers launched with a line of flavored lip balms in cute old fashioned looking slider tins. They were a "must have "of every teenage girl and are still highly sought after today.
'Try breaking this habit: use a pale colour on the lid and use an eyeshadow with medium intensity in the socket, such as a blusher colour in apricot or prune. This will bring freshness to your eyes and open your eyes in the most natural way. '
While some may argue that winged eyeliner is more suited to younger eyes, others believe there is no age limit to embracing this classic winged liner look. Winged eyeliner can also be one of the great eye makeup looks for older ladies. Ultimately, it's up to you to decide what makes you feel confident and beautiful.
You could choose Taupe, Cocoa or Rose Gold. Finally, use your darkest shade in the outer corner of the eyes to create a sultry, elongated almond shape. Opt for shades like Chocolate or Dusky Pink and build lightly in layers.
Both Brissette and Spieler recommend using brown mascara, rather than black mascara, on mature eyes. “When I do mature women for special occasions, I always use brown or black/brown mascara,” Spieler says.
7 – Lipstick
Plum, mulberry, and cranberry were all the rage in early 1970s. Pastels like peach, raspberry, and pink took over throughout the decade.
"The reasons eye doctors do not recommend to wear eyeliner on the waterline of your eye is because there are specialized glands there that produce and excrete oil. "The oil should be an olive oil texture, but as you can see here it looks more like toothpaste.
Forever icon Iman gives us exactly what we expect when we think of the phrase "'70s eye makeup." The bold and dimensional purple, which fades to lilac towards the nose and brows, makes her eyes "pop." A similarly bold lip means that the look feels cohesive instead of over-done.
Thin lips have a delicate, elegant beauty. They're often associated with grace and refinement. Fun fact: Thin lips can make you look younger, as they're less prone to wrinkles.
There's a common misconception that we have to stop wearing bright or bold lip color as we get older—and it makes us madder than a wet hen. Pick flattering shades for your undertones, to be sure, but never, ever stop wearing your signature red or pink if you don't want to.
Finish off with a nude lipstick or lip gloss for a classic, effortless vibe. 2. Jewel Tones to Make a Statement: Grey hair provides the perfect backdrop for vibrant jewel tones to shine. Experiment with rich shades like emerald green, sapphire blue, or amethyst purple to add a pop of color to your makeup.